studio progettazione realizzazione stand fieristici manaly

From concept to the setup of exhibition spaces

Within the realm of commercial spaces and events setup, creating a project and furnishings that fully reflect the brand's identity can seem like a daunting and complex task. Finding a tailor-made solution without facing technical or logistical obstacles can often become a challenging endeavor. However, there is an effective answer to this need: choosing an exhibitor that accompanies you from the beginning to the end of your project. In this article, we'll guide you through how this service works, what it entails, and whether it truly represents the ideal solution for your needs. Keep reading to find out more!

Study, Design, and Implementation of Exhibition Stands

This service, called "turnkey," is offered by setup companies and includes all phases of the process, from conception to installation. This allows customers to fully rely on the company's team of experts, eliminating the need to coordinate multiple suppliers and manage various project phases. From the initial concept to practical realization, everything is handled in an integrated manner, ensuring high-quality results and greater peace of mind for the customer. A crucial phase of the turnkey design process is planning and preliminary analysis. Before starting the project, fully understanding the client's needs and expectations is essential. This involves a careful evaluation of spatial requirements, budget, and marketing objectives. Once this information is acquired, the design team can develop a tailor-made concept that meets all the specified requirements. This service caters to all types of exhibition spaces: stands, events, showrooms, retail, and exhibitions/museums, offering numerous benefits to the customer.

From Concept to Setup: The Advantages

The advantages of choosing a single partner are manifold. Let's explore them together!

  • Time and Resource Savings: The customer no longer needs to spend time searching for and coordinating suppliers, allowing for greater focus on their core business.
  • Quality and Creativity: Thanks to the experience and expertise of the setup team, the results are characterized by innovative and functional design.
  • Flexibility: The service adapts to the specific needs of the customer, allowing for changes during the process without compromising the quality of work.
  • Customization: With the support of a dedicated team, the company turns ideas into reality, creating exhibition spaces that reflect the brand's goals, identity, and values.

How Much Does an Exhibition Stand Cost?

The cost of an exhibition stand can vary significantly, depending on various factors such as its size and the client's specific requirements. The material, integrated technologies, and other details also impact the final price. The location and duration of the event are important, as they influence logistical and transportation costs. Considering these factors, it's essential to establish the budget during the initial phase in order to create a tailor-made project.

After 40 years of experience in the industry, we at Manaly are convinced that entrusting the entire design and setup process to a single company ensures peace of mind and maximum efficiency.

Did you find the article on the study, design, and implementation of exhibition stands or other types of exhibition spaces useful? If you'd like to explore our projects, we invite you to visit our "Gallery" page or, on the "Case Study" page, you can discover our success stories!

If you want to turn your vision into reality, Manaly is the reliable partner you can count on, contact us!

come allestire uno stand fieristico

How to set up a trade show: 4 advices!

In the competitive landscape of trade shows, designing a booth is no longer simply a matter of displaying products or services. It has become a crucial component for capturing audience attention and effectively communicating the brand's distinctive values. In this context, the role of trade show professionals becomes fundamental to ensuring the company's success in the trade show arena. So, how do you set up a trade show booth in the best way possible? Keep reading and discover our 4 tips.

Aesthetics and visual appeal in booth setup

One of the primary aspects that distinguish a successful trade show booth is its ability to attract and capture visitors' attention from the first glance. Captivating design, intelligent space layout, and skillful use of colors and lighting are all crucial elements to create a lasting visual impact. Through consultation with professionals in the field of design, a booth can transform from a simple exhibitor to a creative work that reflects the essence of the brand. An interesting case is the Euronda booth at IDS!

Functionality and experience

In addition to aesthetics, a trade show booth must be functional and meet the needs of both exhibitors and visitors. Space layout should be intuitive, with well-defined areas for product presentation and optimized foot traffic to encourage interaction. In some cases, booths can be designed with particular functionality: being modular and adaptable for use in different trade shows. An example is the Stefanplast booth, which was created with the flexibility necessary to meet the various needs of different trade shows.

Furthermore, the integration of innovative technologies, such as interactive screens, virtual experiences, and product testing, not only adds a touch of modernity but also a level of engagement that can make a difference in the overall visitor experience.

Brand Identity in the trade show booth

An effective trade show booth is not only aesthetically pleasing and functional but also a tangible manifestation of the brand's values and identity. Every element, from graphics to materials used, should be carefully selected to reflect the company's history, mission, and personality. This consistency between the brand message and the appearance of the booth not only strengthens the brand's perception but also creates an emotional connection with the audience, fostering trust and customer loyalty. The Riyadh Airports booth is an example of this!

How to set up a trade show booth: the importance of design

Among the tips on how to set up a trade show booth, perhaps the most important concerns design. Without careful design, all other elements of a booth - from aesthetics to functionality - risk being compromised. It is essential to carefully consider the use of different areas and how they interact with each other to ensure good usability and readability for participants. Here are the main areas to consider to optimize the booth:

  • Reception/welcome area;
  • Meeting area;
  • Storage area;
  • Exhibition area;
  • Relaxation/relationship area;
  • Bar/catering area (if necessary).

In conclusion, designing a trade show booth goes beyond simply creating an exhibition space. It is a strategic opportunity to communicate, connect, and stand out. Relying on industry professionals is crucial to ensure that every aspect of the booth, from aesthetics to functionality, is optimized to maximize return on investment and leave an indelible impression on visitors. Therefore, it is essential that every booth is custom-designed, personalized to precisely meet the specific needs and goals of the company.

In this environment, Manaly stands out as the ideal partner: with 40 years of experience in the events industry, it provides a comprehensive service that includes all phases of planning and execution.

Was this article on how to set up a trade show booth helpful to you? If you are interested in creating a trade show booth or if you need information on this topic, Manaly is available, contact us!

esperienza immersiva

Progetto Fuoco 2024: the immersive experience of Expo FOV

Highlighting RIR and the Consorzio Legno Veneto

Il Consorzio del Legno Veneto, belonging to the Regional Innovative Network (RIR), eagerly prepares for participation in the extraordinary Progetto Fuoco 2024 fair, taking place in Verona from February 28 to March 2, 2024. Expo FOV (Veneto Gold Forest) goes beyond the traditional trade show presence, aiming to create transparency, responsibility, and build lasting trust among current and future members. Communicating the value of participating companies, promoting the brand, and committing to entrepreneurial and environmental development define the objectives. The unique approach aims to promote cross-sector collaboration, stimulate research and innovation, address systemic issues, and raise awareness on crucial themes.

The Immersive Experience by Manaly

Manaly, an integral part of the Veneto Wood Consortium and RIR, is bringing this project to life. The distinctive feature is an immersive experience that transports participants into the heart of the Consortium and RIR. This experience will result from the collaboration between the companies of the Veneto Wood Consortium, each contributing with its own history, expertise, and products. The project aims to create a comprehensive experience that celebrates the diversity and excellence of the forest-wood sector in the region. Active participation underscores the collective commitment to promoting the supply chain and strengthening ties within the community.

Immersive Experience: Why Choose It?

The immersive experience is becoming increasingly central at trade shows. It offers visitors the opportunity to connect uniquely with companies and brands. This multisensory environment stimulates emotional interaction, leaving a lasting impression. Living the story and values of a company firsthand creates a deeper bond and fosters customer loyalty.

Immersive Experience: How to Make It Happen?

Creating a successful immersive experience goes beyond the mere implementation of advanced technologies. It requires careful planning, precise execution, and the presence of specialized skills. It is necessary to clearly define the objectives to be achieved and identify the target audience. These initial steps are crucial for creating a targeted and effective plan.

Choosing the right tools is equally crucial. With a wide range of technologies available, it is essential to understand the peculiarities of each.

However, a key element that cannot be overlooked is the choice of an experienced and competent partner. Collaborating with professionals in the immersive experience industry can provide valuable insights, offering advice on technical, creative, and strategic aspects. A competent partner can guide you in selecting the most appropriate tools, optimizing the creation process, and ensuring a smooth project realization.

Don't miss Expo FOV at Progetto Fuoco 2024: immerse yourself in a unique experience that celebrates and promotes sustainability and innovation in the forest-wood sector.

We look forward to seeing you from February 28 to March 2 in Verona!

If you are interested in the immersive experience, Manaly is available, contact us!


vetrine di cp company

CP Company's Storefronts: A Creative Design That Tells the FW23 Collection's Story

For the Autumn/Winter 2023 season, CP Company's storefronts in Milan took center stage in their promotional campaign. The concept for this initiative was curated by Jordi Van Der Oord, the renowned creative director specializing in spatial and digital experiences for global brands, while its actual execution was entrusted to Manaly.

The project involved creating artistic installations behind CP Company's windows, inspired by the distinctive materials of the Autumn/Winter 2023 collection, with a creative and dynamic approach.

Continue reading the article to discover how we brought the four CP Company windows to life!

Toob - Inner Tube

TOOB is the abbreviation for Inner tube. On a base of colored cotton, a thin double layer of opaque polyurethane is layered. The slight interaction between these two layers gives an aged rubbery appearance, while the transparency of the outer coating on the seams completes the desired effect.

The first of the four CP Company windows was conceived based on this characteristic. Two structures with aluminum profiles were created, inside of which an inflation and deflation system of tubes was integrated. The combination of these components recreated the image of an inner tube, providing a dynamic backdrop for the clothing.

Micro M - Terrarium

Micro-M (R) represents the contemporary evolution of C.P. Company's iconic 50 Fili fabric. This innovation replaces traditional cotton yarn with a hydrophobic polyester microfiber and nylon with a specially recycled version.

The terrarium concept, realized inside the store, was directly inspired by the principle underlying Micro-M. The structure was designed around two mannequins showcasing the featured clothing, and natural elements such as soil, sand, and stabilized plants were introduced inside, aligning with the company's sustainability concept.

CP Program_3 - Carding

C.P. Program_3 constitutes the third chapter of C.P. Company's project, focusing on alternative production methodologies and the use of natural resources to minimize environmental impact in the clothing industry. This laboratory concentrates on waste elimination, promoting circular economy, employing research materials, and reducing the production chain.

The third installation fully embodies this concept. We devised an industrial plant with motor-driven rollers, gears, and chains. Traditional carding rollers worked the wool at the top and bottom of the structure, while in the heart of the installation, two rollers displayed a moving image, serving as a backdrop for the showcased garment.


C.P. Company's distinctive approach, merging technological innovation and aesthetic experimentation, is renewed by exploring the possibility of transferring Jacquard patterns to wool fabrics with the new Duffel coats.

This technique was implemented in both the traditional Montgomery style, characterized by refined toggle closures and a striped design, and in a more contemporary construction with a hood.

The last CP Company window featured the creation of a knitted tapestry inspired by the Duffel & Jacquard collection patterns, positioned as a backdrop for the clothing. Over time, the tapestry was designed to unravel. For this, a lower "thread winder" was designed to pull and gather the thread until complete unraveling.

Did you enjoy the realization of CP Company's windows? If you are interested in temporary installations, Manaly is at your disposal, contact us!

evento di natale aziendale

Company Christmas Event: 5 Strategies to Make It Unforgettable

Organizing a company Christmas event requires meticulous attention to detail and careful planning. In this article, we will explore five key elements that will contribute to the success of your event. Keep reading to discover more!

Christmas Set Design: Creating a Magical Atmosphere

The design of the Christmas set can radically transform the event, creating a magical and engaging atmosphere that intertwines with the festive spirit. Investing in custom corporate decorations, such as Christmas trees with brand colors and lights, not only creates a festive environment but also reinforces the company's identity, promoting a sense of belonging among employees.

Choosing the Perfect Venue for Your Company Christmas Event

The choice of venue is crucial for a successful company Christmas event. A strategic location can enhance the overall experience by offering versatile spaces for activities and promoting interaction among participants. You may consider hosting the event directly at the company headquarters, provided the facility is suitable. Alternatively, choosing another venue that provides high-quality catering services ensures an unforgettable culinary experience.

A surprise detail

In addition to captivating set design and a suitable venue, a surprise touch makes the company Christmas event truly special. Introducing Christmas-themed entertainment or inviting special guests will positively surprise participants. This unexpected element will not only make the event unforgettable but also contribute to creating an atmosphere of joy and camaraderie among colleagues.

For example, a surprise live performance with artists or involving employees in interactive themed activities can enhance your event.

Family Day for an inclusive company Christmas

An innovative option to make the event even more special is organizing a Family Day. Involving not only employees but also their families creates a warm festive atmosphere.

A tangible example of success is the Family Day organized by Manaly for the company 3B spa. This event offered recreational activities for all age groups, creating a shared experience that conveyed company values and solidified corporate identity among employees.

Clic here to learn more about the 3B spa event!

The importance of a partner who turns your ideas into reality

Choosing a partner that provides assistance in all stages of the event, from concept to design, logistics to final execution, is crucial to ensure success and the smoothness of the experience. Comprehensive support means having a reliable ally who takes care of every detail, from creative conception to the practical management of the event. The constant presence of an experienced team during the event itself ensures an immediate response to any unforeseen circumstances, ensuring a seamless experience for all participants.

In this context, Manaly stands out as the ideal partner: with 40 years of solid experience in the events industry, it offers a complete service covering all planning and execution phases.

Click here and discover more about how Manaly carefully follows every detail of its events!


In summary, organizing a successful company Christmas event requires the investment of time and energy in many details that will not only make the event enjoyable for employees but also contribute to strengthening the sense of corporate belonging. The ultimate goal is for the event to be a moment of celebration and sharing that leaves a lasting impression in the memory of all.

If you are interested in organizing a company Christmas event or need information on this topic, Manaly is available, contact us!

allestimenti fieristici manaly

Manaly: 42 years of creative successes in trade fair stands

On October 15, a significant moment was marked for Manaly: 42 years of commitment, passion, and innovation in the field of trade fair setups and events. Founded on strong values and a forward-looking mission, Manaly has grown and evolved from a shared vision of cooperation and local commitment.

42 years in trade fair setups: a journey through the historical archive

Our history is a testimony to the constant evolution over the years. From a humble beginning of being a "jack-of-all-trades" to creating stunning exhibition spaces and large-scale events. Each step of our journey reflects the commitment to surpassing our clients' expectations.

Through Manaly's historical archive, one can delve into the pivotal moments that have defined our journey. This historical insight provides a unique perspective on our roots, highlighting how the experience gained over the years has made Manaly a reference point in the trade fair and event industry.

This historical heritage and the journey of growth can be explored here.

Enduring Values

As we celebrate 42 years of Manaly's history, we look towards the future while never forgetting the core principles that have defined us over these decades. Cooperation takes precedence in our value framework: we share visions and responsibilities, strengthening the pillars of our success through collaboration.

This philosophy also embraces intergenerational solidarity, welcoming and integrating young talents into the company's decision-making, creative, and operational processes.

Finally, our commitment to the local community and the environment is a tangible element within our mission, reflected in sustainable practices and supported by our PEFC and Legno Veneto certifications.

Click here to delve deeper into "who we are."


The Caseus Event: celebrating the History of Italian Cheese

This year too, the 19th edition of Caseus will take place in the prestigious Villa Contarini in Piazzola sul Brenta (PD), one of the most splendid Venetian residences, representing the perfect combination of art and food and wine culture.

But what exactly is Caseus? And what role does Manaly play in this event?

What is the Caseus event?

Caseus, which means “cheese” in Latin, is a tribute to the skill and passion of Italian cheese producers. This is a unique opportunity to discover and taste some of the best Italian cheeses, learn about the history that surrounds them and understand the importance of this delicacy in the Italian culinary context.

The event, now in its 19th edition, brings together large dairies and small alpine producers, with a growing presence that has led to over 80,000 visitors in 2022 and the participation of over 500 cheeses in the competition. The two days (30 September and 1 October) will be full of opportunities to taste authentic cheeses, with guided tastings, food and wine pairings, meetings with cheesemakers, masterclasses and moments of training and discussion. The calendar of events promises to be even broader than the previous year, with over 60 events already sold out before the opening of the event.

Caseus: a story of taste and tradition

In 2005, Caseus was founded to honor the history of approximately 3000 Veneto farmers who care for their animals and produce high quality milk. These producers deliver their precious milk to regional dairies every day or process it directly. Tradition is passed down from generation to generation through cheesemakers, who learn the art from those who preceded them, adding innovation while respecting ancient practices.

The Caseus event offers a unique showcase for the cheeses of Veneto producers, including dairies, mountain huts, farms, maturers and refiners. Since 2022, the event has expanded its scope, including three distinct exhibition routes: Caseus Veneti, Caseus Italiae and Caseus Mundi, which welcome producers from other regions and countries. This expansion makes the event even more diverse and fascinating, combining tradition and innovation in the world of high-quality cheeses.

Manaly's role in Caseus

Manaly, in collaboration with CD10, followed the design and setup of the stand of Veneto Agricoltura and its subsidiary companies CSQA, Bioagro and Intermizoo in both this year's and the previous year's editions.

The project was based on the analysis of traditional Venetian architecture to reinterpret it in a sustainable and contemporary way. This led to the creation of wooden houses which, strategically positioned, evoke the image of a rural Venetian village. The main attention is paid to the valorization of cultural heritage, with the use of PEFC and Legno Veneto certified wood coming from sustainably managed forests in the region itself. Manaly collaborated with Veneto Agricoltura to create these independent structures, which can be reused to represent Venetian culture on different occasions, highlighting the sustainability and authenticity of local products.

Do you want to find out more about the project? Click here and read the full story!


biennale di venezia

La Biennale di Venezia: a journey through contemporary Art and Design

La Biennale di Venezia is one of the most prestigious and longest-running cultural events in the world, attracting art lovers, artists and critics from every corner of the planet. This international event, also known as the Venice International Film Festival, has a history spanning over a century and has left a significant mark on the contemporary art scene. In this article, we will explore the history, curiosities and current aspect of the Venice Biennale, putting the emphasis on both the artistic and the technical and design aspects.

History of the Biennale di Venezia

The Venice Biennale was founded in 1895 as an art exhibition to promote Italian art and culture. Initially, the event focused only on the visual arts, but over the years it has expanded to include other disciplines, such as architecture, film, theater and dance. Its aim was to create a bridge between artists and the public, offering a platform for the exhibition of the most innovative works of the time.

Curiosities about the Biennale di Venezia

One of the most fascinating curiosities of the Venice Biennale is its system of participation and selection. Each country organizes its own national representation and selects the artists to be sent to the Biennale. This feature makes the event a real triumph of different cultures and artistic visions, allowing visitors to immerse themselves in a variety of artistic expressions from all over the world.

Another interesting aspect is the awarding of the best artists. The international jury awards prizes such as the Leone d'Oro for the best national participation and the Leone d'Oro for the best artist of the exhibition. These awards are coveted and often earn the winning artists fame and prestige.

The Biennale di Venezia today

Today, the Venice Biennale has grown into a major event with multiple venues and a diverse range of artistic disciplines represented. The exhibitions are hosted in various pavilions, exhibition spaces and theaters throughout the city of Venice. Emerging artists and international celebrities mingle among the works, creating a lively atmosphere of cultural exchange.

Another relevant aspect of the current Venice Biennale is the integration of technologies and design into art. Many contemporary artists use technological innovation as an integral part of their work, creating interactive installations and multimedia works that engage audiences in a whole new way.

The design of the exhibition spaces themselves plays a crucial role in the overall experience of the Biennale. Architects and designers are called upon to create environments that enhance the works of art and offer the public a suggestive setting for appreciating the works on display. The harmony between the art and the design of the spaces is essential to create a coherent and engaging narrative.

In 2021, Manaly curated the Chilean Pavilion at the Venice Architecture Biennale, presenting an extraordinary and refined work. The installation consisted of a wooden volume colored electric blue, with a deliberately provisional character, conceived as a sort of "room of wonders". This space has collected 500 testimonies, transformed into as many paintings, which illustrated moments of daily life in the José Maria Caro neighborhood in Santiago de Chile. This work has demonstrated how it is possible to restore the history of a community through visual art, without the need for many written words.

The Venice Biennale is much more than just an art exhibition; represents a fundamental moment for contemporary art and offers an overview of global creativity. Throughout its long history, it has been able to adapt and embrace new art forms and new technologies, remaining one of the most influential and respected cultural manifestations in the world.

materiali sostenibili

The sustainable materials favored by Manaly designers

The design industry is increasingly focusing on environmental sustainability, trying to adopt eco-friendly materials to reduce the impact of creations, especially temporary ones, typical of our sector, intended for events, fairs and exhibitions, etc. These productions can generate a significant environmental impact due to the production of waste and energy consumption.

In this article, we'll explore three of Manaly's designers' favorite sustainable materials and see how using these innovative solutions is revolutionizing the exhibition industry.

PEFC certified wood and Legno Veneto

Wood has always been one of the most used materials in design and architecture, but its production can have a significant impact on the environment. Here in Manaly, we have embraced environmental sustainability for years, so much so that we became part of the Veneto Wood Consortium and, subsequently, obtained the PEFC certification. PEFC guarantees that the wood comes from sustainably managed forests, respecting environmental, social and economic standards; Legno Veneto, on the other hand, is produced using exclusively trees from Veneto forests, minimizing transport and the environmental impact associated with this process. Whenever possible, thanks to the use of these sustainable materials, our designers create structures and furnishings with an eco-friendly history, contributing to the conservation of natural resources.

A tangible example can be found in the project created for Veneto Agricoltura, in which tradition has been enhanced through a "green" approach, demonstrating how sustainability, aesthetics and functionality can coexist harmoniously with nature. Read more here!

Sustainable materials: stabilized moss

Another sustainable material used by our designers is stabilized moss. It is a form of natural greenery that undergoes a special treatment to preserve its freshness and softness over time, without requiring maintenance or water. Preserved moss not only adds a natural and organic touch to design creations, but it is also an environmentally friendly choice, as the stabilization process uses less energy and resources than other forms of vegetation conservation. This unique material is ideal for green walls, decorative panels and interior fittings, creating a relaxing and natural environment without sacrificing the well-being of the ecosystem.

Manaly has used it expertly and creatively on multiple occasions. Two examples are the CTS stand at the ITMA fair in Milan and the HGears stand at Eurobike.
Click here to see the CTS booth and read the HGears insight here!


Linoleum is another material loved by Manaly's designers for its sustainability and versatility. Unlike plastic and other synthetic materials, linoleum is mainly made from natural raw materials, such as linseed oil, resins, cork powder and natural pigments. This biodegradable material is an environmentally friendly choice for floor and wall coverings, as it does not release harmful substances into the environment and requires less energy to produce than similar synthetic materials. Furthermore, linoleum offers a wide range of colors and finishes, allowing designers to create sustainable aesthetic solutions without compromising style and functionality.

The floor of the Zara pop-up created for the Milan Fuorisalone, in which the main themes were the brand's innovations from a sustainable point of view, was created with Linoleum. Read more  here!

The materials described above are just a few examples of how sustainability can be integrated into the creative process. Choosing to use them for our stands demonstrates how sustainable design can be a driving force for a better future, where beauty and ethics come together to create a healthier and more planet-friendly environment.

Do you want more information?  Contact us!


Rediscovering the past to build the future: the value of the corporate museum and Heritage Marketing

In Italy, the concept of "corporate museum" came to life in the 1960s, when companies such as Pirelli, Martini, Richard Ginori and Alfa Romeo began to create corporate collections and archives, which were later transformed into corporate museums. Since then, other important museums have emerged such as the Barilla historical archive, the Eni archive, the Alessi museum, the Salvatore Ferragamo museum, the Milan water plant, the corporate museums of Kartell, Piaggio, Ferrari and Campari.

But what is a company museum and what is its purpose? Read the article to find out more!

What is a corporate museum?

A company museum is a cultural institution that focuses on the history and development of a specific company or industrial sector. Through exhibits, displays and permanent collections, a company museum tells the story and evolution of an entrepreneurial organization.

This type of museum offers a unique perspective on businesses and industries, allowing visitors to explore the changes, the evolution of technologies and the social and economic transformations associated with business activity. Often, a corporate museum is affiliated with a specific company or group of businesses that share a common history or business sector.

The exhibits inside can include historical objects, documents, photographs, machinery, prototypes, products and promotional materials. Through the use of multimedia, videos, testimonials and interactive narratives, the company museum makes corporate history accessible and engaging for the public.

Museimpresa, the Italian Association of Corporate Archives and Museums, has been bringing together archives and museums of Italian companies, some still in business, others not, for over twenty years, creating a circuit of visits, events and meetings that makes them lively places. Currently, the association has over 100 museums and archives of large, medium and small Italian companies... an authentic story of Made in Italy to be proud of!

What benefits does a corporate museum bring to the company?

A company museum has multiple purposes. Let's see them together!

  • It preserves and promotes industrial and corporate heritage, enabling people to explore the history and evolution of businesses and industries.
  • It plays an educational role, providing learning opportunities and stimulating curiosity about the entrepreneurial world.
  • It is a Heritage Marketing tool, a marketing strategy that uses a company's history and heritage to create an emotional connection with consumers. The company museum can be seen as a key component of this strategy, as it showcases the authenticity and legacy of the company, creating a connection between the past, the present and the future. Through Heritage Marketing, businesses can leverage their history and heritage to build a positive reputation, build consumer confidence and differentiate themselves from the competition.

The top 5 of Italian business museums

Museo Branca: this museum tells the recipe of the famous herbal liqueur from four continents. It is housed in the historic factory still in operation, representing a unique example of a company operating in the heart of Milan.

Museo Ducati: this museum combines the history of motorcycling with that of the town in an enthralling journey. The seven media rooms feature a red helmet, a symbol of the space, which also hosts conferences. The museum itineraries include the history of production Ducati motorcycles and their socio-cultural context, racing motorcycles with their relative trophies and a path dedicated to the company's significant moments. Upon booking, it is possible to visit the Borgo Panigale factory, where visitors can observe the assemblies, tests and the famous racing department.

Galleria Campari: it is an interactive and multimedia museum, located inside the Liberty building of Sesto San Giovanni, which is the first authentic Campari factory, built in 1904 by Davide Campari. A digitized corporate heritage and in a multifaceted cultural deposit that exceeds 3,500 works among those on paper.

Museo Lavazza: in Turin, the Lavazza space allows you to embark on a sensory-emotional journey into the global culture of coffee, also with the support of the first intelligent coffee cup that allows you to activate installations and multimedia content and memorize the visitor's interactive journey. In the museum, intimate and evocative, the main stages that have marked over 120 years of the company's history are retraced.

Museo della Liquirizia: in Rossano, in the province of Cosenza, is Amarelli, an Italian company with a history that extends over several centuries. This museum chronicles the four hundred years of liquorice production and the eleven generations that have contributed to its tradition. In the 19th century, Calabria boasted an industrial district with over 80 companies linked to this plant.

Photos taken by Museimpresa.