Design and production of exhibition spaces in Vicenza

Trade Show Stand Design Vicenza

Design and creation of engaging spaces, capable of expressing the company’s personality and strengths to the fullest.

Conception, strategy and creative consultancy

We help companies to identify the best solutions to express their needs

Each project arises from the definition of the customer’s specific aims, as a starting point from which guidelines can be traced.

The stand is conceived to support the communication strategy and adopts dedicated creative solutions, helping to define company or brand perception increasing its value.

In this first phase, it is essential to analyse, together with the customer:

  • Brand identity, brand image and company values
  • Business, communication and display objectives
  • Competitor, elementi di unicità dell’azienda e strategia distintiva
  • Application environment (place, trade fair sector, public sector, etc.)
  • Display space available (technical characteristics, size, position, etc.)
  • Characterising elements of the stand (spaces, materials, multimedia, lighting, etc.)
  • Customer’s products and services
  • Budget available to help in the choice of materials and finishes

Design and planning of Trade Show Stand

A multidisciplinary team capable of planning and managing each phase of the project

Trade fairs are precious opportunities for effective company and brand positioning within a large display case. For this reason, Manaly dedicates the maximum attention to the design phase, offering its forty years of expertise and a high value multidisciplinary team.

The aim is always to translate the customer’s marketing objectives into welcoming spaces, capable of fully expressing the enterprise’s personality and strengths.
To guarantee maximum efficiency and return on investment, Manaly offers a high level of customisation, starting from in-depth technical analysis that guides the final choices and the work of skilled craftsmen.

Definition of responsibilities

During drafting of the project, roles and responsibilities are allocated through precise definition of tasks and relations, in this way optimising the use of human resources.

For each order, Manaly allocates a dedicated Project Manager, unique contact person for the customer, who is capable of managing each phase of the project ensuring the right balance between times, costs and results.

Estimate of costs and resources

Careful use of resources in their type (human, equipment and services, consumables, financial), amount and time of use is essential for accurate planning of the project and for a correct summation of unit costs.
Manaly pays particular attention to these aspects, offering the customer transparency and maximum budget optimisation.

Exhibition design

Places, spaces and architectures are interpreted conceptually and modelled through physical media (set-ups and installations) with the aim of materialising the concept and best expressing the communication strategy.

The project for setting up the exhibition space is configured creating a harmonising relationship between architecture of the interiors and set-up elements

Time schedule

After defining the activities to be carried out, the dates and duration of the operations must be planned to define a project calendar.
Thanks to its expertise, Manaly’s is able to pinpoint possible criticalities in advance, allowing the prevention of setbacks, especially at the most delicate moments.

Production and logistics

Nothing is left to chance

In the execution phase of the project, all the operations planned previously are carried out. The Manaly Project Manager manages the work team and the organisational procedures.
The control system accompanies all operational phases of the job to allow information to be collected in real time and any criticalities to be managed.

All elements required to set up the stand, such as structures, display cases and made-to-measure units, can be customised in Manaly’s in-house carpentry workshop, guaranteeing high quality finishes and assured deadlines.

What’s more, Manaly directly manages the transport and logistics of the event throughout Europe.

Site and assistance

Direct control of each phase for an assured result

The expertise of Manaly’s craftsmen and team leaders allows supervision of all sites in Italy and abroad, ensuring a high level of control and the ability to take action and manage any setbacks.

After setting up the stand, together with the customer the Project Manager defines the final details to complete the work (positioning of specific graphics, product display, positioning of lights, etc.).

Finally, Manaly’s technical personnel offers assistance for the entire duration of the event.

Conclusion and evaluation

Each project represents an opportunity for growth

After the event, Manaly takes care of disassembly and transport, managing in compliance with the customer any special operations (transport of the product displayed, special packaging, return of furnishings and/or structures owned by the customer, etc.).

Once the order has been concluded the project is evaluated together with the customer, with the aim of ascertaining that the guidelines and objects set were complied with.

Evaluation takes place on several levels:
Level 1: measurement of the degree of achievement of the original objectives and the reasons for significant deviations from those established;
Level 2: analysis of the experience gained and its impact on the organisation. This level of analysis allows verification of the customer’s satisfaction and continuous improvement actions to be taken.

These actions enable Manaly to build solid relations of collaboration and mutual trust with customers that remain constant over time.