The importance of an innovative trade show booth: practical tips to make a difference
Participating in a trade show is not merely about occupying an exhibition space; it’s a unique opportunity to present yourself to the public in a memorable way. Our role, as specialists in trade show booth setups, is to transform your vision into a space that attracts, engages, and converts visitors. Below, we share some practical guidelines to design a winning booth and maximize the potential of every trade show event.
A design that speaks for you
A trade show booth isn’t just an area to showcase products or services—it’s your brand’s business card. A well-thought-out design should reflect your company’s identity in an original way, combining aesthetics and functionality. Why is design so important?
- Customization: Your booth should tell who you are and what you do at a glance. Every element, from colors to materials, must align with your brand image.
- Technological Innovation: Tools like augmented reality, touch screens, and interactive applications are not mere gadgets but powerful tools for creating genuine connections with visitors.
- Sustainability: Using recyclable materials and modular solutions communicates a strong commitment to the planet, a value increasingly appreciated today.
Have you ever thought about creating an immersive experience? Check out the immersive booth we designed for the Veneto Wood Consortium at the Progetto Fuoco 2024 event. Click here!
Location matters!
Not all exhibition spaces are created equal. The location of your booth can mean the difference between being noticed or overlooked. How do you choose the ideal spot?
- Strategic Location: Aim for a space near main entrances, high-traffic areas, or next to booths of complementary and related brands.
- Appropriate Size: A booth proportionate to your message and budget is more effective than a space that is too large or too small. Balance is key.
- Smooth Layouts: Design an intuitive internal layout that guides visitors through your booth without causing confusion. A well-planned flow helps tell your story and highlight your products.
When it comes to selecting the location and designing the layout, relying on a professional can make all the difference. Expert advice ensures every element is optimized to maximize your booth’s impact.
Planning: the secret to success
Behind every successful trade show booth is careful and targeted planning. Every detail counts, and nothing should be left to chance. Here are our tips:
- Clear Objectives: Before you start, define what you want to achieve from your participation. Is it generating leads, increasing brand awareness, or launching a new product? Every decision should be guided by these objectives.
- Targeted Promotion: Don’t wait for the day of the trade show to make an impression. Use social media, email marketing, and advertising campaigns to announce your presence and invite potential customers to your booth.
- Team Training: Your staff is the heart of your booth. Ensure they are well-prepared, informed, and motivated to represent your brand at its best.
Creating a trade show booth is not just about building a structure—it’s about crafting an experience. We handle everything: from ideation to design, from production to logistics and on-site assembly. Our goal is to ensure that your booth is not only visually appealing but also effective.
Take a look at our projects by clicking here!
Participating in a trade show is a significant investment, but with the right strategy, you can turn this opportunity into a great success. Trust professionals who can interpret and bring your vision to life.
Contact us to design your next trade show success together!
Sustainable Design: reuse, recovery, and recycling
In the trade fair and exhibition design sector, the primary challenge today is to integrate innovation and effectiveness with greater environmental awareness. Sustainable design plays a crucial role in this transformation by enabling the development of solutions that combine creativity with environmental responsibility. Designing stands, events, and exhibitions often requires timely, flexible, and highly customized solutions, which inevitably lead to waste and surplus materials. This traditional model, based on “disposable” production cycles, is no longer sustainable, either economically or ecologically.
This is where the concepts of reuse, recovery, and recycling come into play—principles that not only reduce environmental impact but can also offer opportunities to improve service quality, strengthen corporate image, and provide added value to clients.
At Manaly, we've been working on this for some time—keep reading to discover where we’ve already applied these principles!
Reuse: optimizing resources for sustainable design
Reuse involves extending the life of materials and components, preventing them from becoming waste after just one use. In trade fair setups, this can translate into using modular structures that can be dismantled, reassembled, and adapted to new projects. For example, wooden panels, aluminum profiles, and other elements can be customized for different events while maintaining high aesthetic and functional quality. This practice not only reduces costs for both companies and clients but also demonstrates a concrete commitment to more responsible resource management.
At Manaly, our furniture rental service is a concrete example of sustainable design: furniture and accessories are provided to clients for fairs and events and are returned after use to be reused in new projects.
Recovery: long-lasting trade fair installations
Recovery differs from reuse in that it focuses on designing durable and versatile structures from the outset. In other words, installations are designed to be dismantled and reused without compromising quality or functionality. This approach is particularly useful for brands that regularly participate in fairs or events and need a consistent and recognizable visual identity.
A concrete example of sustainable design is the projects created for Stefanplast and Mavolo Beverages – Anthology. For these companies, we designed modular and durable exhibition structures meant to be reused over time and adapted to different spaces and contexts, such as the fairs and events scheduled in future years.
These setups combine aesthetics and practicality, ensuring both sustainability and brand continuity. Click here to read the case studies: Stefanplast and Mavolo Beverages – Anthology.
Recycling: turning waste into resources
Recycling is the third pillar of a sustainable approach in our industry. When materials or components reach the end of their life cycle, it is essential to manage them responsibly to avoid waste. This requires selecting recyclable materials during the design phase: plastic, metals, certified wood, and fabrics can be effectively processed and transformed into new resources.
At Manaly, we ensure that all waste generated by our projects is directed toward recovery. Through careful management of the material lifecycle, we can confidently state that our environmental impact related to waste management is zero.
These three principles represent a new perspective for innovating the trade fair and event design sector, improving its efficiency, competitiveness, and adaptability in a market increasingly focused on sustainability.
For us at Manaly, sustainable design is not just a challenge but a concrete vision for the future.
If you're interested in sustainable design and need to create a trade fair stand or event setup, we're here to help, contact us!
Custom-made stands: carpentry at the service of exhibition design
In the world of exhibition setups, customization is a key factor in standing out and leaving a lasting impression on visitors. Creating custom stands doesn’t just mean choosing colors or materials, but designing solutions that reflect a brand’s identity and are perfectly functional for the event or trade show.
The carpentry workshop plays a crucial role in this process, offering the ability to create tailor-made projects with artisanal precision and technological innovation.
Keep reading to discover how carpentry enables the creation of custom stands for trade shows and events!
The role of carpentry in creating custom stands
In the context of exhibition setups, carpentry is a key element in the creation of custom stands. Every project starts with an idea or vision, and the carpentry workshop’s job is to translate these ideas into physical structures that capture the essence of the brand on display.
Thanks to woodworking, it’s possible to build display elements that not only draw visual attention but are also functional and durable. Wood offers design flexibility that few other materials can match: it can be shaped into unique forms, finished with fine textures, and combined with other materials like metal, glass, or fabrics to create innovative designs.
This ability to craft custom wood pieces allows carpenters to meet every specific customer request. If the brand wants to convey a modern, minimalist image, clean and linear structures can be created; if the goal is to create a warm, welcoming environment, natural woods can be used, perhaps with matte or rustic finishes.
In this context, environmental sustainability is essential for us at Manaly. Where possible, we use PEFC-certified wood and Veneto Wood, ensuring that the materials come from responsibly managed forests. This commitment allows us to guarantee full traceability of the wood, from the forest to the finished product, offering solutions that respect the environment and promote sustainable management of natural resources. Click here to learn more!
How CNC technology is revolutionizing carpentry for trade shows and events
In the field of carpentry for exhibition setups, the use of computer numerical control (CNC) machinery has taken customization to the next level. CNC machines allow wood to be cut, shaped, and engraved with precision that is impossible with traditional manual techniques. This type of technology not only speeds up production processes but also enables extremely complex work to be performed with perfect repeatability, ideal for creating custom stands.
Thanks to CNC technology, carpenters can create custom components perfectly adapted to the client’s design needs.
Another advantage of using CNC machines is the ability to produce rapid prototypes, which improves communication between designers and carpenters, as it allows for changes to be made before final production, ensuring the result fully meets expectations.
Synergy between designers and carpenters: the key to successful stands
Creating a successful custom stand requires close collaboration between designers and carpenters. While designers conceive the layout and visual appearance of the stand, carpenters are tasked with turning these ideas into real structures. This synergy between creativity and technical skill is essential to ensure that the stand is not only aesthetically appealing but also functional and structurally sound.
Our designers work closely with our carpenters to select the most suitable materials, define construction solutions, optimize the display space, and control costs and production times, without compromising on quality or creativity.
In a competitive industry like exhibition setups, the ability to create custom stands is a strategic advantage that can make all the difference in capturing attention and leaving a lasting impression on visitors.
Did you find this article on custom stands helpful? If you also need to create yours, you’re in the right place! Contactc us to bring your project to life!
Restart in the Trade Show Sector: Our Upcoming Events
With the end of the summer break, September marks the full resumption of activities in the trade show sector. Before moving forward to the upcoming fairs and events in 2024, it’s essential to take a moment to reflect on the successes achieved by Manaly, carefully plan new goals, and discover the events that await us.
Continue reading the article to discover the latest updates in the trade show sector!
Manaly: What Milestones Have We Achieved?
In recent months, Manaly has worked intensively to promote business growth and professional development within the team.
- Revenue Increase: We are proud to have recorded a 15% increase compared to August 2023. This result reflects our continuous commitment to improving our processes and services in the trade show sector.
- Sustainability: We have invested in sustainability training, starting to calculate our environmental impact and focusing on waste and scrap materials. We are working to integrate recycling practices and reusable products into our production processes, involving all departments in this green journey. If you're interested in learning more about sustainability, click here!
- Personal Growth and Business Efficiency: Among various operations, the purchase of new machinery and the new layout of the workshop will allow us to optimize workflows, reduce waste, and improve space management. In the logistics department, we are also pursuing the goal of optimizing business processes and implementing more streamlined and efficient management.
These initiatives aim to bring concrete improvements, both qualitative and quantitative, in the management of the company and the creation of value for our customers.
Upcoming Trade Show Events: What’s Ahead?
Looking to the future, Manaly is ready for a series of unmissable moments in the trade show sector.
Among the most important fairs, Lineapelle Milano, the international reference for the leather and accessories sectors, and Vicenzaoro, stand out, where Manaly will set up the west square, the entrance to the fair, with the seven monoliths for the 70th anniversary of the event. To find out more, read our case study by clicking here!
Other events to mark include TFWA Cannes (duty-free and travel retail), CPHI Milano (pharmaceutical market), Sial Paris (food industry), BIMU (mechanical/industrial), EIMA (agriculture and gardening), Medica (medical sector), and SPS Nuremberg (automation).
Regarding events, Manaly will play a leading role in the realization of several significant ones. Let’s take a look together!
- The exhibition “Illustri, Saranno Illustri, Maestri Illustri” part of the Illustri Festival, regularly transforms iconic locations in Vicenza, such as the Basilica Palladiana, into vibrant art scenes. Manaly is proud to collaborate once again on this initiative. To see what we created in the previous edition, you can click here!
- The exhibition for the 250th anniversary of the Guardia di Finanza, which will be hosted at Palazzo Madama in Turin. After the success of the previous edition held at the Vittoriano in Rome, Manaly renews its collaboration with the Guardia di Finanza. You can read all the details about the exhibition by clicking here!
- The Caseus event, founded in 2005 to celebrate the skill and passion of Italian cheese producers. On this occasion, too, Manaly will be involved in the organization, overseeing the design and setup of the Veneto Agricoltura booth and its subsidiaries. Want to learn more about the event's history? Take a look by clicking here.
For Manaly, an intense period full of challenges and significant moments lies ahead. We are ready to face the upcoming trade show events and the next events with the same professionalism and attention that have always set us apart.
Did you find this article on the revival of the trade show sector helpful? If you're interested in creating a trade show booth or event or if you need information on this topic, Manaly is at your disposal—contact us!
The starting point of Manaly: event setup
Event setup is an activity that combines creativity, organization, and precision. Every event, whether it is a fair, a conference, a festival, or a ceremony, requires careful planning that considers not only the aesthetic aspect but also the functionality and safety of the spaces. With 40 years of experience in the industry, Manaly has made event management the real turning point in its history. Continue reading the article to learn more!
The History of Manaly: From Origins to Success
The story of Manaly begins in 1981 when a group of 12 enterprising young men decided to found a cooperative with a name that represented the spirit of their initiative: Manovali Nati Liberi, today known as Manaly. The goal was clear: to work with passion, aiming for professional and personal well-being and growth. In the early years, Manaly focused on renovation, restoration, building and green area maintenance, and general porter services. These activities laid the foundation for a versatile and reliable cooperative called Manaly Services.
The turning point came in 1984 when Manaly won the contract for the setup of the Mozart Festival in Vicenza, the city's most prestigious event. This assignment marked the beginning of specialization in event setup, expanding services to the theatrical and fair sectors. Since 1989, Manaly began to focus on trade show exhibitions, gradually reducing the original activities. This evolution led to the creation of Manaly Stand Events, eventually becoming today's Manaly Design&Build, a reference point in the event setup and trade show design sector.
Curious to learn more? Through the historical archive of Manaly, you can immerse yourself in the highlights that have defined our journey. Click here to browse it!
The Art of Event Setup: Synergy Between Aesthetics and Functionality
The process for event setup begins with planning, where the event's objectives and the client's needs are defined. Next comes the design phase, in which detailed layouts, scenographies, and decorations are created. Logistics play a crucial role: coordinating setup and dismantling times, managing suppliers, and ensuring everything is perfectly in order requires experience and competence.
A successful setup is one that amazes the participants, creating an environment that fully reflects the desired theme and atmosphere, without neglecting comfort and safety. Event setup is therefore a combination of aesthetics and functionality, where every detail counts to transform a vision into reality.
Click here to learn more about how Manaly manages event setups!
Innovation and Sustainability: The Future of Event Setup
Event setup is continuously evolving, with increasing attention to innovation and sustainability. Advanced technologies are revolutionizing the way events are conceived and experienced, improving participants' experience and optimizing design and setup processes. At the same time, sustainability has become a fundamental pillar. The use of recyclable materials, the implementation of eco-friendly practices, and waste reduction are now essential for companies in the sector.
A concrete example is the event that Manaly set up for Inditex, developed in Zara's flagship store during the Fuorisalone in Milan. In this project, the structure had to be built with sustainable and fully recyclable fabrics, in line with Inditex's "zero waste" approach. The structure transformed the store's entrance into a sensory pathway, harmonizing with the brand's heritage and dialoguing with the original architecture. Take a look by clicking here!
If you need to set up or organize a corporate event or want to design your trade show stand, you can rely on us at Manaly. For over 40 years, we have been supporting companies in identifying the best expression solution. Contact us and find out if we are right for you!
Manaly: Sustainability as a Growth Engine
Manaly has always stood out for its commitment to environmental sustainability. Our company, with a strong focus on eco-friendly practices, already boasts certifications such as PEFC and Legno Veneto, confirming our active membership in the Consorzio del Legno Veneto. However, our goal is to take a further step forward to obtain new certifications and constantly improve our sustainable practices. To achieve this goal, we are investing in a series of training courses and consultations aimed at deepening our knowledge in the green sector.
Sustainability is also a matter of... training
In recent months, we have undertaken an intense and thorough training path, structured around various fundamental themes for our sustainable growth. The first courses focused on exploring wood, delving into its applications in the sectors of setup, furniture, and construction. This allowed us to gain a comprehensive overview of the potential and peculiarities of this material. We also examined products and practices related to the circular economy, studying the reuse of materials and waste minimization. These courses represent only the beginning of a long training journey that will last months.
In this context (project “Wood Green & 4.0 Transition in the Veneto Wood Sector”), we were accompanied by the Consorzio del Legno Veneto, along with Andrea Zenari, Gilberto Toneguzzi e Enrico Cancino.
Measure to improve: calculating our environmental impact
The next step in our training path, with the support of Gianesin, Canepari & Partners, will focus on calculating our environmental impact. Understanding and measuring the impact of our activities is essential to implement effective emission reduction strategies and improve our company's overall sustainability. We will involve every department, from production processes to logistics, to ensure that everyone has the awareness and skills necessary to contribute to our common goal of reducing environmental impact.
We want Manaly's commitment to sustainability to materialize in tangible and continuous actions. Investing in employee training and calculating our environmental impact is just the beginning of a journey that will make us increasingly ecologically responsible.
We are convinced that aiming for a more sustainable future is not only a duty to our planet but also an opportunity to innovate and constantly improve. Sustainability is a choice that pays off, and we at Manaly are ready to do our part for a greener tomorrow.
Sustainability in action: our success stories
Our commitment to sustainability is reflected in the projects we carry out. The Ferretto stand is a prime example, featuring a back wall entirely made of PEFC-certified material, demonstrating how the use of sustainable materials can seamlessly integrate into exhibit design. Click here to learn more!
Another significant project is the Veneto Agricoltura stand, where the wood used for the construction of the huts is PEFC and Legno Veneto certified, coming from sustainably managed forests in the Veneto Region. Take a look by clicking here!
In the Caffè Diemme stand, we also used raw wood boards recovered from the Vaia storm damage, highlighting our commitment to reusing natural materials. To find out more, click here!
These projects are tangible testimonies of our commitment to promoting responsible resource management and actively contributing to environmental conservation.
Did you enjoy this article on corporate sustainability? If you are interested in creating an exhibition stand or need information on this topic, Manaly is at your disposal. contact us!
Venice Biennale 2024: Manaly's role at the Iceland Pavilion
The 60th International Art Exhibition - La Biennale di Venezia 2024 opened its doors to the public a few weeks ago, presenting an engaging and provocative artistic experience. This year, Manaly's participation is not merely as an exhibitor but as an integral part of the work featured at the Iceland Pavilion. Keep reading the article to find out more!
La Biennale di Venezia 2024: Stranieri Ovunque – Foreigners Everywhere
The theme of this edition, "Stranieri Ovunque – Foreigners Everywhere," traces an evocative trajectory outlined by curator Adriano Pedrosa: "Wherever you go there are foreigners and immigrants, but at the same time wherever you go you are always a foreigner." This title draws inspiration from the works of the Claire Fontaine collective, which since 2004 has been creating neon sculptures with the expression "Stranieri ovunque" in various languages, originally proposed by the name of a Turin collective from the 2000s engaged in the fight against racism and xenophobia in Italy.
La Biennale di Venezia 2024 highlights immigrant, diasporic, exiled, or refugee artists, along with those who belong to queer communities: 331 artists and collectives from over 80 countries. This edition stands out for its clarity, essentiality, and absence of surprises, contrary to the expectations of some.
Among the many works and installations animating the exhibition spaces, the Iceland Pavilion stands out presenting "That’s a Very Large Number - A Commerzbau" by Hildigunnur Birgisdóttir, curated by Dan Byers. The work explores the complex relationships between us and the world of mass-produced objects.
The Artist and Critique of Global Systems
Hildigunnur Birgisdóttir, a visual artist from Reykjavik, pursues a nuanced artistic practice focused on critiquing global systems of production and distribution. Her work focuses on the peculiar lives of the objects that populate our daily lives, often overlooked or considered disposable accessories of material culture. By using systems and human interactions as integral parts of her artistic process, Birgisdóttir creates works that draw attention to the objects that exist at the margins of our vision.
The Iceland Pavilion in Venice: A Dialogue with Objects
Inside the Iceland Pavilion at the Biennale di Venezia 2024, visitors are greeted by an immersive environment reminiscent of Kurt Schwitters' "Merzbau." The walls, painted in faded white, are composed of old light switches and plastic electrical cables, creating a suggestive frame for the exhibited works.
A vast wall installation, made with recycled materials from the Biennale di Venezia 2023, is adorned with the logos of companies and suppliers that contributed to the creation of the pavilion (including Barbie, Google, DHL, Sutton, Iceland Air, Manaly, and others). Through sculptures and installations exploring object relations, Birgisdóttir offers visitors a multisensory experience that invites reflection on our connection with objects.
For example, small plastic toys, originally intended for dollhouses, have been digitized, enlarged, and replicated. The sculptures capture the extraordinarily smooth surfaces and simplified forms of the toys, designed to convey only the essential information to understand their function. One sculpture was created using recycled jute coffee sacks, while another was made with recycled denim, both modeled on the shapes of small economical packages that protect the products we intend to purchase.
Manaly's contribution to the Biennale di Venezia 2024 concerns the chair and table placed at the center of the area, branded and wrapped with our logo in series, evoking the concept of mass production, a theme the artist critiques. Birgisdóttir's work reflects the tension between the personal pleasure we can find in our world of material objects and the consequences of an excessive invasion of such objects in our daily lives.
This year, Manaly had a different role than usual: we weren't just exhibitors, but an integral part of the project. It was a truly stimulating experience for us!
In the past, we curated the setup of the Chile Pavilion at the Biennale di Venezia. If you want to take a look at our previous work, you can do so by clicking here.
If you also have a project or idea you want to realize, keep in mind that Manaly is the creative partner you can count on. Feel free to contact us! In the meantime, you can take a look at our previous achievements, click here!
CP Company's Storefronts: A Creative Design That Tells the FW23 Collection's Story
For the Autumn/Winter 2023 season, CP Company's storefronts in Milan took center stage in their promotional campaign. The concept for this initiative was curated by Jordi Van Der Oord, the renowned creative director specializing in spatial and digital experiences for global brands, while its actual execution was entrusted to Manaly.
The project involved creating artistic installations behind CP Company's windows, inspired by the distinctive materials of the Autumn/Winter 2023 collection, with a creative and dynamic approach.
Continue reading the article to discover how we brought the four CP Company windows to life!
Toob - Inner Tube
TOOB is the abbreviation for Inner tube. On a base of colored cotton, a thin double layer of opaque polyurethane is layered. The slight interaction between these two layers gives an aged rubbery appearance, while the transparency of the outer coating on the seams completes the desired effect.
The first of the four CP Company windows was conceived based on this characteristic. Two structures with aluminum profiles were created, inside of which an inflation and deflation system of tubes was integrated. The combination of these components recreated the image of an inner tube, providing a dynamic backdrop for the clothing.
Micro M - Terrarium
Micro-M (R) represents the contemporary evolution of C.P. Company's iconic 50 Fili fabric. This innovation replaces traditional cotton yarn with a hydrophobic polyester microfiber and nylon with a specially recycled version.
The terrarium concept, realized inside the store, was directly inspired by the principle underlying Micro-M. The structure was designed around two mannequins showcasing the featured clothing, and natural elements such as soil, sand, and stabilized plants were introduced inside, aligning with the company's sustainability concept.
CP Program_3 - Carding
C.P. Program_3 constitutes the third chapter of C.P. Company's project, focusing on alternative production methodologies and the use of natural resources to minimize environmental impact in the clothing industry. This laboratory concentrates on waste elimination, promoting circular economy, employing research materials, and reducing the production chain.
The third installation fully embodies this concept. We devised an industrial plant with motor-driven rollers, gears, and chains. Traditional carding rollers worked the wool at the top and bottom of the structure, while in the heart of the installation, two rollers displayed a moving image, serving as a backdrop for the showcased garment.
DUFFEL & JAQUARD - Tapestry
C.P. Company's distinctive approach, merging technological innovation and aesthetic experimentation, is renewed by exploring the possibility of transferring Jacquard patterns to wool fabrics with the new Duffel coats.
This technique was implemented in both the traditional Montgomery style, characterized by refined toggle closures and a striped design, and in a more contemporary construction with a hood.
The last CP Company window featured the creation of a knitted tapestry inspired by the Duffel & Jacquard collection patterns, positioned as a backdrop for the clothing. Over time, the tapestry was designed to unravel. For this, a lower "thread winder" was designed to pull and gather the thread until complete unraveling.
Did you enjoy the realization of CP Company's windows? If you are interested in temporary installations, Manaly is at your disposal, contact us!
Manaly: 42 years of creative successes in trade fair stands
On October 15, a significant moment was marked for Manaly: 42 years of commitment, passion, and innovation in the field of trade fair setups and events. Founded on strong values and a forward-looking mission, Manaly has grown and evolved from a shared vision of cooperation and local commitment.
42 years in trade fair setups: a journey through the historical archive
Our history is a testimony to the constant evolution over the years. From a humble beginning of being a "jack-of-all-trades" to creating stunning exhibition spaces and large-scale events. Each step of our journey reflects the commitment to surpassing our clients' expectations.
Through Manaly's historical archive, one can delve into the pivotal moments that have defined our journey. This historical insight provides a unique perspective on our roots, highlighting how the experience gained over the years has made Manaly a reference point in the trade fair and event industry.
This historical heritage and the journey of growth can be explored here.
Enduring Values
As we celebrate 42 years of Manaly's history, we look towards the future while never forgetting the core principles that have defined us over these decades. Cooperation takes precedence in our value framework: we share visions and responsibilities, strengthening the pillars of our success through collaboration.
This philosophy also embraces intergenerational solidarity, welcoming and integrating young talents into the company's decision-making, creative, and operational processes.
Finally, our commitment to the local community and the environment is a tangible element within our mission, reflected in sustainable practices and supported by our PEFC and Legno Veneto certifications.
Click here to delve deeper into "who we are."
The Caseus Event: celebrating the History of Italian Cheese
This year too, the 19th edition of Caseus will take place in the prestigious Villa Contarini in Piazzola sul Brenta (PD), one of the most splendid Venetian residences, representing the perfect combination of art and food and wine culture.
But what exactly is Caseus? And what role does Manaly play in this event?
What is the Caseus event?
Caseus, which means “cheese” in Latin, is a tribute to the skill and passion of Italian cheese producers. This is a unique opportunity to discover and taste some of the best Italian cheeses, learn about the history that surrounds them and understand the importance of this delicacy in the Italian culinary context.
The event, now in its 19th edition, brings together large dairies and small alpine producers, with a growing presence that has led to over 80,000 visitors in 2022 and the participation of over 500 cheeses in the competition. The two days (30 September and 1 October) will be full of opportunities to taste authentic cheeses, with guided tastings, food and wine pairings, meetings with cheesemakers, masterclasses and moments of training and discussion. The calendar of events promises to be even broader than the previous year, with over 60 events already sold out before the opening of the event.
Caseus: a story of taste and tradition
In 2005, Caseus was founded to honor the history of approximately 3000 Veneto farmers who care for their animals and produce high quality milk. These producers deliver their precious milk to regional dairies every day or process it directly. Tradition is passed down from generation to generation through cheesemakers, who learn the art from those who preceded them, adding innovation while respecting ancient practices.
The Caseus event offers a unique showcase for the cheeses of Veneto producers, including dairies, mountain huts, farms, maturers and refiners. Since 2022, the event has expanded its scope, including three distinct exhibition routes: Caseus Veneti, Caseus Italiae and Caseus Mundi, which welcome producers from other regions and countries. This expansion makes the event even more diverse and fascinating, combining tradition and innovation in the world of high-quality cheeses.
Manaly's role in Caseus
Manaly, in collaboration with CD10, followed the design and setup of the stand of Veneto Agricoltura and its subsidiary companies CSQA, Bioagro and Intermizoo in both this year's and the previous year's editions.
The project was based on the analysis of traditional Venetian architecture to reinterpret it in a sustainable and contemporary way. This led to the creation of wooden houses which, strategically positioned, evoke the image of a rural Venetian village. The main attention is paid to the valorization of cultural heritage, with the use of PEFC and Legno Veneto certified wood coming from sustainably managed forests in the region itself. Manaly collaborated with Veneto Agricoltura to create these independent structures, which can be reused to represent Venetian culture on different occasions, highlighting the sustainability and authenticity of local products.
Do you want to find out more about the project? Click here and read the full story!
