A Green Christmas: Manaly chooses sustainability with a real fir tree
Christmas has always been a special time for us at Manaly. This year, however, we’ve decided to make it even more meaningful by taking a concrete step toward sustainability with a truly Green Christmas.
In previous years, we created Christmas structures like trees and fireplaces in our carpentry workshop, personalizing them to make them uniquely ours while avoiding waste. This creative and responsible approach allowed us to celebrate the season in an original way. This year, we’ve taken it a step further by fully embracing sustainability with the use of a real fir tree (Nordmann fir, native to the Caucasus), thanks to our collaboration with Fattoria del Legno by Andrea Zenari. This Veneto-based company is dedicated to sustainable forest management and promoting the culture of wood.
We’ve worked with Andrea Zenari before, participating in a training course to deepen our knowledge of wood species, their characteristics, and the best ways to use them. That experience inspired us to make Christmas another opportunity to promote sustainability.
Keep reading to learn more!
Choosing a Real Fir Tree for a Green Christmas
This year, we opted to rent a real fir tree—a choice that combines tradition, innovation, and environmental respect. Thanks to Fattoria del Legno, the real tree is delivered for the holiday season and then returned to its natural habitat, where it is replanted. This approach allows us to:
- Reduce waste by avoiding the purchase of artificial trees.
- Promote responsible natural resource management.
- Support the local wood industry, which is essential for caring for mountain territories and combating hydrogeological instability.
- Preserve the tradition of Christmas trees with an innovative and sustainable approach.
A real tree is not only an aesthetic choice but also a sustainable one. Real fir trees, even when cut, continue to absorb CO₂, release oxygen, and improve air quality. This is confirmed by PEFC Italy, the leading forest certification system, which Manaly is proud to be certified by.
Real Trees vs. Artificial Trees
While artificial trees may seem like a sustainable option for multi-year use, their environmental impact is significant. Often made from non-recyclable plastic and produced in distant countries, their life cycle generates greenhouse gas emissions four times higher than that of a real fir tree. Additionally, long-distance transport further exacerbates their environmental footprint.
Choosing a real tree grown in Italy supports the local economy and contributes to responsible land management.
From Christmas to Exhibition Spaces: Sustainability in Our Projects
For Manaly, sustainability is not just about Christmas—it’s a core value that guides our work in designing exhibition spaces, fairs, and events. Just as we’ve chosen a greener Christmas with a real fir tree, we prioritize environmentally friendly solutions in our setups without compromising aesthetics and functionality.
Using natural materials, favoring local suppliers, and designing modular, reusable structures are choices that help reduce the environmental impact of our projects. The same care we take in selecting a sustainable Christmas tree is reflected in creating spaces that blend innovation, beauty, and respect for the planet.
Our Invitation to a Green Christmas
This year, we decorated our real fir tree knowing we made the right choice for the environment. It’s a small gesture, but we hope it inspires others to adopt more sustainable solutions too.
Curious to see us in action as we decorate our tree? Take a look by clicking here!
If you’re interested in sustainable design and need help creating a trade fair stand or event setup, we’re here to help—contact us!
Restart in the Trade Show Sector: Our Upcoming Events
With the end of the summer break, September marks the full resumption of activities in the trade show sector. Before moving forward to the upcoming fairs and events in 2024, it’s essential to take a moment to reflect on the successes achieved by Manaly, carefully plan new goals, and discover the events that await us.
Continue reading the article to discover the latest updates in the trade show sector!
Manaly: What Milestones Have We Achieved?
In recent months, Manaly has worked intensively to promote business growth and professional development within the team.
- Revenue Increase: We are proud to have recorded a 15% increase compared to August 2023. This result reflects our continuous commitment to improving our processes and services in the trade show sector.
- Sustainability: We have invested in sustainability training, starting to calculate our environmental impact and focusing on waste and scrap materials. We are working to integrate recycling practices and reusable products into our production processes, involving all departments in this green journey. If you're interested in learning more about sustainability, click here!
- Personal Growth and Business Efficiency: Among various operations, the purchase of new machinery and the new layout of the workshop will allow us to optimize workflows, reduce waste, and improve space management. In the logistics department, we are also pursuing the goal of optimizing business processes and implementing more streamlined and efficient management.
These initiatives aim to bring concrete improvements, both qualitative and quantitative, in the management of the company and the creation of value for our customers.
Upcoming Trade Show Events: What’s Ahead?
Looking to the future, Manaly is ready for a series of unmissable moments in the trade show sector.
Among the most important fairs, Lineapelle Milano, the international reference for the leather and accessories sectors, and Vicenzaoro, stand out, where Manaly will set up the west square, the entrance to the fair, with the seven monoliths for the 70th anniversary of the event. To find out more, read our case study by clicking here!
Other events to mark include TFWA Cannes (duty-free and travel retail), CPHI Milano (pharmaceutical market), Sial Paris (food industry), BIMU (mechanical/industrial), EIMA (agriculture and gardening), Medica (medical sector), and SPS Nuremberg (automation).
Regarding events, Manaly will play a leading role in the realization of several significant ones. Let’s take a look together!
- The exhibition “Illustri, Saranno Illustri, Maestri Illustri” part of the Illustri Festival, regularly transforms iconic locations in Vicenza, such as the Basilica Palladiana, into vibrant art scenes. Manaly is proud to collaborate once again on this initiative. To see what we created in the previous edition, you can click here!
- The exhibition for the 250th anniversary of the Guardia di Finanza, which will be hosted at Palazzo Madama in Turin. After the success of the previous edition held at the Vittoriano in Rome, Manaly renews its collaboration with the Guardia di Finanza. You can read all the details about the exhibition by clicking here!
- The Caseus event, founded in 2005 to celebrate the skill and passion of Italian cheese producers. On this occasion, too, Manaly will be involved in the organization, overseeing the design and setup of the Veneto Agricoltura booth and its subsidiaries. Want to learn more about the event's history? Take a look by clicking here.
For Manaly, an intense period full of challenges and significant moments lies ahead. We are ready to face the upcoming trade show events and the next events with the same professionalism and attention that have always set us apart.
Did you find this article on the revival of the trade show sector helpful? If you're interested in creating a trade show booth or event or if you need information on this topic, Manaly is at your disposal—contact us!
Manaly: Sustainability as a Growth Engine
Manaly has always stood out for its commitment to environmental sustainability. Our company, with a strong focus on eco-friendly practices, already boasts certifications such as PEFC and Legno Veneto, confirming our active membership in the Consorzio del Legno Veneto. However, our goal is to take a further step forward to obtain new certifications and constantly improve our sustainable practices. To achieve this goal, we are investing in a series of training courses and consultations aimed at deepening our knowledge in the green sector.
Sustainability is also a matter of... training
In recent months, we have undertaken an intense and thorough training path, structured around various fundamental themes for our sustainable growth. The first courses focused on exploring wood, delving into its applications in the sectors of setup, furniture, and construction. This allowed us to gain a comprehensive overview of the potential and peculiarities of this material. We also examined products and practices related to the circular economy, studying the reuse of materials and waste minimization. These courses represent only the beginning of a long training journey that will last months.
In this context (project “Wood Green & 4.0 Transition in the Veneto Wood Sector”), we were accompanied by the Consorzio del Legno Veneto, along with Andrea Zenari, Gilberto Toneguzzi e Enrico Cancino.
Measure to improve: calculating our environmental impact
The next step in our training path, with the support of Gianesin, Canepari & Partners, will focus on calculating our environmental impact. Understanding and measuring the impact of our activities is essential to implement effective emission reduction strategies and improve our company's overall sustainability. We will involve every department, from production processes to logistics, to ensure that everyone has the awareness and skills necessary to contribute to our common goal of reducing environmental impact.
We want Manaly's commitment to sustainability to materialize in tangible and continuous actions. Investing in employee training and calculating our environmental impact is just the beginning of a journey that will make us increasingly ecologically responsible.
We are convinced that aiming for a more sustainable future is not only a duty to our planet but also an opportunity to innovate and constantly improve. Sustainability is a choice that pays off, and we at Manaly are ready to do our part for a greener tomorrow.
Sustainability in action: our success stories
Our commitment to sustainability is reflected in the projects we carry out. The Ferretto stand is a prime example, featuring a back wall entirely made of PEFC-certified material, demonstrating how the use of sustainable materials can seamlessly integrate into exhibit design. Click here to learn more!
Another significant project is the Veneto Agricoltura stand, where the wood used for the construction of the huts is PEFC and Legno Veneto certified, coming from sustainably managed forests in the Veneto Region. Take a look by clicking here!
In the Caffè Diemme stand, we also used raw wood boards recovered from the Vaia storm damage, highlighting our commitment to reusing natural materials. To find out more, click here!
These projects are tangible testimonies of our commitment to promoting responsible resource management and actively contributing to environmental conservation.
Did you enjoy this article on corporate sustainability? If you are interested in creating an exhibition stand or need information on this topic, Manaly is at your disposal. contact us!
Progetto Fuoco 2024: the immersive experience of Expo FOV
Highlighting RIR and the Consorzio Legno Veneto
Il Consorzio del Legno Veneto, belonging to the Regional Innovative Network (RIR), eagerly prepares for participation in the extraordinary Progetto Fuoco 2024 fair, taking place in Verona from February 28 to March 2, 2024. Expo FOV (Veneto Gold Forest) goes beyond the traditional trade show presence, aiming to create transparency, responsibility, and build lasting trust among current and future members. Communicating the value of participating companies, promoting the brand, and committing to entrepreneurial and environmental development define the objectives. The unique approach aims to promote cross-sector collaboration, stimulate research and innovation, address systemic issues, and raise awareness on crucial themes.
The Immersive Experience by Manaly
Manaly, an integral part of the Veneto Wood Consortium and RIR, is bringing this project to life. The distinctive feature is an immersive experience that transports participants into the heart of the Consortium and RIR. This experience will result from the collaboration between the companies of the Veneto Wood Consortium, each contributing with its own history, expertise, and products. The project aims to create a comprehensive experience that celebrates the diversity and excellence of the forest-wood sector in the region. Active participation underscores the collective commitment to promoting the supply chain and strengthening ties within the community.
Immersive Experience: Why Choose It?
The immersive experience is becoming increasingly central at trade shows. It offers visitors the opportunity to connect uniquely with companies and brands. This multisensory environment stimulates emotional interaction, leaving a lasting impression. Living the story and values of a company firsthand creates a deeper bond and fosters customer loyalty.
Immersive Experience: How to Make It Happen?
Creating a successful immersive experience goes beyond the mere implementation of advanced technologies. It requires careful planning, precise execution, and the presence of specialized skills. It is necessary to clearly define the objectives to be achieved and identify the target audience. These initial steps are crucial for creating a targeted and effective plan.
Choosing the right tools is equally crucial. With a wide range of technologies available, it is essential to understand the peculiarities of each.
However, a key element that cannot be overlooked is the choice of an experienced and competent partner. Collaborating with professionals in the immersive experience industry can provide valuable insights, offering advice on technical, creative, and strategic aspects. A competent partner can guide you in selecting the most appropriate tools, optimizing the creation process, and ensuring a smooth project realization.
Don't miss Expo FOV at Progetto Fuoco 2024: immerse yourself in a unique experience that celebrates and promotes sustainability and innovation in the forest-wood sector.
We look forward to seeing you from February 28 to March 2 in Verona!
If you are interested in the immersive experience, Manaly is available, contact us!
The AEFI-ASAL Protocol: a greener design also in the fittings
Nowadays, the problems related to climate change and the awareness that the planet's resources are not infinite, show us sustainability no longer as an option, but as an obligatory path to follow.
The installations, often temporary and used for events such as fairs, exhibitions and concerts, have a significant impact on the environment due to the production of waste and energy consumption. To reduce the negative impact on the environment, it is therefore important to adopt sustainable practices during their design and construction.
The AEFI-ASAL Protocol of FederlegnoArredo is one of the latest news on this topic.
What is the AEFI-ASAL Protocol?
The FederlegnoArredo AEFI-ASAL Protocol "Set-up guidelines and additions to the district technical regulations" is a document that establishes the guidelines for safety and health protection in the use of furnishing products. This protocol was developed by the Technical Commission of Aefi (Association of Italian exhibitions and trade fairs) with Asal, the trade association in the set-up sector belonging to Federlegno-arredo.
Who are these guidelines intended for and what issues do they address?
The AEFI-ASAL Protocol is intended for manufacturers, distributors, installers and end users of furniture products and focuses on the risks associated with the use of furniture products, such as furniture stability, component safety, labeling and the reporting of dangers and compliance with safety requirements during the design, production, transport and assembly phases.
The principles to be based on are those of the "design for disassembly", i.e. initial design methods that allow for easier final disassembly. In particular, the aim should be the ease of separating the different materials and recycling or disposing of them in the correct way at a later stage.
What is the objective of the AEFI-ASAL Protocol?
The goal is to abandon the concept of linear economy and adopt a circular approach so that waste is minimized and resources are reused efficiently. This includes the obligation on the part of the exhibitors/fitters to correctly manage or send to disposal recovery plants the waste produced during the activity.
But that's not all... the aim is also to make the temporary installations increasingly complete and complex architectures, which make the most of the Made in Italy on display.
In conclusion, displays can have a significant impact on the environment, but through sustainable practices and increased awareness, we can reduce this impact and contribute to a more sustainable future for all. The AEFI-ASAL Protocol of FederlegnoArredo represents, in fact, an important step forward for the safety and protection of health in the use of products in all stages of construction of the exhibition spaces.
Manaly has always been close to sustainability issues and is committed every day to respecting the resources our planet offers us: the PEFC and Legno Veneto certifications are just a few demonstrations of our concern. Manaly sees innovation, safety and sustainability in the protocol, and is enthusiastic about this new working method, coordinated and shared between the exhibition centers and fitters, which accelerates the ecological transition.
