Custom wooden exhibition stands: aesthetics, functionality and sustainability
Wood is becoming the undisputed star in the design of custom exhibition stands, thanks to its ability to combine aesthetics, sustainability, and customization. Its warm texture transforms a stand into a welcoming space, inviting visitors to step into a pleasant and engaging atmosphere. Keep reading to learn more about custom wooden exhibition stands!
The warmth of wood in custom exhibition stands
Wood offers a versatile aesthetic that naturally adapts to any style, from rustic to modern. Its natural texture adds a touch of originality, creating a pleasant contrast with the industrial materials that often dominate exhibition spaces.
But wood in custom exhibition stands is much more than just an aesthetic element—it is a living material that is easy to work with and customize. With wood, it is possible to create elements that reflect a brand’s identity, such as carved logos, custom displays, and uniquely designed furnishings. This flexibility allows companies to stand out from the competition and effectively communicate their uniqueness.
Environmental sustainability: an added value for the brand
In an era where environmental awareness is at an all-time high, choosing wood for custom exhibition stands means making a sustainable and responsible choice.
Using wood sourced from sustainably managed forests is a strong statement of a company’s commitment to protecting the planet. That is why here at Manaly, we are PEFC e Legno Veneto certified. This commitment allows us to guarantee complete traceability of the wood, from the forest to the finished product. Learn more about our approach by clicking here!
A concrete example of how wood can be integrated into an industrial context with a sustainable perspective is the Ferretto stand at Mecspe 2024.
Together with the mechanical engineering company, we chose to create part of the back wall in milled PEFC-certified wood, contrasting with the rest of the steel wall, creating a fascinating dualism between materials. Discover more in the case study by clicking here!
Practical Benefits Beyond Aesthetics and Sustainability
In addition to aesthetic and environmental advantages, wood also offers practical benefits. It is a lightweight and easy-to-work material, simplifying the assembly and disassembly of exhibition setups.
Engaging Visitors in Exhibition Stands
Wood has the power to create a connection between people and nature. Its presence in an exhibition stand conveys a sense of warmth and hospitality, encouraging visitors to stop, explore, and interact. The tactile sensation of wood, combined with its reassuring aesthetics, stimulates the senses and fosters conversation, turning a stand visit into a memorable experience.
A perfect example is the Diquigiovanni stand at Klimahouse 2023. Wood played a key role in creating a healthy, comfortable, and sustainable environment, perfectly highlighting the showcased product. Check out the full case study by clicking here!
Moreover, choosing wood for custom exhibition stands enhances the integration of digital technologies, such as interactive screens embedded within the structures or dynamic elements that respond to visitors’ movements, increasing engagement.
Custom Wooden Exhibition Stands: A Strategic Choice
Integrating wood into custom exhibition stands is a strategic choice that goes beyond aesthetics. It means communicating a brand’s values, creating an engaging experience for visitors, and demonstrating a concrete commitment to environmental sustainability. Wood, therefore, proves to be a powerful tool for standing out in an increasingly competitive exhibition landscape.
Did you find this article on custom wooden exhibition stands helpful? If you’re interested in designing an exhibition stand or event, trust Manaly to create a tailor-made exhibition stand. We will support you from start to finish, transforming your vision into reality. Contact us!
The importance of an innovative trade show booth: practical tips to make a difference
Participating in a trade show is not merely about occupying an exhibition space; it’s a unique opportunity to present yourself to the public in a memorable way. Our role, as specialists in trade show booth setups, is to transform your vision into a space that attracts, engages, and converts visitors. Below, we share some practical guidelines to design a winning booth and maximize the potential of every trade show event.
A design that speaks for you
A trade show booth isn’t just an area to showcase products or services—it’s your brand’s business card. A well-thought-out design should reflect your company’s identity in an original way, combining aesthetics and functionality. Why is design so important?
- Customization: Your booth should tell who you are and what you do at a glance. Every element, from colors to materials, must align with your brand image.
- Technological Innovation: Tools like augmented reality, touch screens, and interactive applications are not mere gadgets but powerful tools for creating genuine connections with visitors.
- Sustainability: Using recyclable materials and modular solutions communicates a strong commitment to the planet, a value increasingly appreciated today.
Have you ever thought about creating an immersive experience? Check out the immersive booth we designed for the Veneto Wood Consortium at the Progetto Fuoco 2024 event. Click here!
Location matters!
Not all exhibition spaces are created equal. The location of your booth can mean the difference between being noticed or overlooked. How do you choose the ideal spot?
- Strategic Location: Aim for a space near main entrances, high-traffic areas, or next to booths of complementary and related brands.
- Appropriate Size: A booth proportionate to your message and budget is more effective than a space that is too large or too small. Balance is key.
- Smooth Layouts: Design an intuitive internal layout that guides visitors through your booth without causing confusion. A well-planned flow helps tell your story and highlight your products.
When it comes to selecting the location and designing the layout, relying on a professional can make all the difference. Expert advice ensures every element is optimized to maximize your booth’s impact.
Planning: the secret to success
Behind every successful trade show booth is careful and targeted planning. Every detail counts, and nothing should be left to chance. Here are our tips:
- Clear Objectives: Before you start, define what you want to achieve from your participation. Is it generating leads, increasing brand awareness, or launching a new product? Every decision should be guided by these objectives.
- Targeted Promotion: Don’t wait for the day of the trade show to make an impression. Use social media, email marketing, and advertising campaigns to announce your presence and invite potential customers to your booth.
- Team Training: Your staff is the heart of your booth. Ensure they are well-prepared, informed, and motivated to represent your brand at its best.
Creating a trade show booth is not just about building a structure—it’s about crafting an experience. We handle everything: from ideation to design, from production to logistics and on-site assembly. Our goal is to ensure that your booth is not only visually appealing but also effective.
Take a look at our projects by clicking here!
Participating in a trade show is a significant investment, but with the right strategy, you can turn this opportunity into a great success. Trust professionals who can interpret and bring your vision to life.
Contact us to design your next trade show success together!
A Green Christmas: Manaly chooses sustainability with a real fir tree
Christmas has always been a special time for us at Manaly. This year, however, we’ve decided to make it even more meaningful by taking a concrete step toward sustainability with a truly Green Christmas.
In previous years, we created Christmas structures like trees and fireplaces in our carpentry workshop, personalizing them to make them uniquely ours while avoiding waste. This creative and responsible approach allowed us to celebrate the season in an original way. This year, we’ve taken it a step further by fully embracing sustainability with the use of a real fir tree (Nordmann fir, native to the Caucasus), thanks to our collaboration with Fattoria del Legno by Andrea Zenari. This Veneto-based company is dedicated to sustainable forest management and promoting the culture of wood.
We’ve worked with Andrea Zenari before, participating in a training course to deepen our knowledge of wood species, their characteristics, and the best ways to use them. That experience inspired us to make Christmas another opportunity to promote sustainability.
Keep reading to learn more!
Choosing a Real Fir Tree for a Green Christmas
This year, we opted to rent a real fir tree—a choice that combines tradition, innovation, and environmental respect. Thanks to Fattoria del Legno, the real tree is delivered for the holiday season and then returned to its natural habitat, where it is replanted. This approach allows us to:
- Reduce waste by avoiding the purchase of artificial trees.
- Promote responsible natural resource management.
- Support the local wood industry, which is essential for caring for mountain territories and combating hydrogeological instability.
- Preserve the tradition of Christmas trees with an innovative and sustainable approach.
A real tree is not only an aesthetic choice but also a sustainable one. Real fir trees, even when cut, continue to absorb CO₂, release oxygen, and improve air quality. This is confirmed by PEFC Italy, the leading forest certification system, which Manaly is proud to be certified by.
Real Trees vs. Artificial Trees
While artificial trees may seem like a sustainable option for multi-year use, their environmental impact is significant. Often made from non-recyclable plastic and produced in distant countries, their life cycle generates greenhouse gas emissions four times higher than that of a real fir tree. Additionally, long-distance transport further exacerbates their environmental footprint.
Choosing a real tree grown in Italy supports the local economy and contributes to responsible land management.
From Christmas to Exhibition Spaces: Sustainability in Our Projects
For Manaly, sustainability is not just about Christmas—it’s a core value that guides our work in designing exhibition spaces, fairs, and events. Just as we’ve chosen a greener Christmas with a real fir tree, we prioritize environmentally friendly solutions in our setups without compromising aesthetics and functionality.
Using natural materials, favoring local suppliers, and designing modular, reusable structures are choices that help reduce the environmental impact of our projects. The same care we take in selecting a sustainable Christmas tree is reflected in creating spaces that blend innovation, beauty, and respect for the planet.
Our Invitation to a Green Christmas
This year, we decorated our real fir tree knowing we made the right choice for the environment. It’s a small gesture, but we hope it inspires others to adopt more sustainable solutions too.
Curious to see us in action as we decorate our tree? Take a look by clicking here!
If you’re interested in sustainable design and need help creating a trade fair stand or event setup, we’re here to help—contact us!
Sustainable Design: reuse, recovery, and recycling
In the trade fair and exhibition design sector, the primary challenge today is to integrate innovation and effectiveness with greater environmental awareness. Sustainable design plays a crucial role in this transformation by enabling the development of solutions that combine creativity with environmental responsibility. Designing stands, events, and exhibitions often requires timely, flexible, and highly customized solutions, which inevitably lead to waste and surplus materials. This traditional model, based on “disposable” production cycles, is no longer sustainable, either economically or ecologically.
This is where the concepts of reuse, recovery, and recycling come into play—principles that not only reduce environmental impact but can also offer opportunities to improve service quality, strengthen corporate image, and provide added value to clients.
At Manaly, we've been working on this for some time—keep reading to discover where we’ve already applied these principles!
Reuse: optimizing resources for sustainable design
Reuse involves extending the life of materials and components, preventing them from becoming waste after just one use. In trade fair setups, this can translate into using modular structures that can be dismantled, reassembled, and adapted to new projects. For example, wooden panels, aluminum profiles, and other elements can be customized for different events while maintaining high aesthetic and functional quality. This practice not only reduces costs for both companies and clients but also demonstrates a concrete commitment to more responsible resource management.
At Manaly, our furniture rental service is a concrete example of sustainable design: furniture and accessories are provided to clients for fairs and events and are returned after use to be reused in new projects.
Recovery: long-lasting trade fair installations
Recovery differs from reuse in that it focuses on designing durable and versatile structures from the outset. In other words, installations are designed to be dismantled and reused without compromising quality or functionality. This approach is particularly useful for brands that regularly participate in fairs or events and need a consistent and recognizable visual identity.
A concrete example of sustainable design is the projects created for Stefanplast and Mavolo Beverages – Anthology. For these companies, we designed modular and durable exhibition structures meant to be reused over time and adapted to different spaces and contexts, such as the fairs and events scheduled in future years.
These setups combine aesthetics and practicality, ensuring both sustainability and brand continuity. Click here to read the case studies: Stefanplast and Mavolo Beverages – Anthology.
Recycling: turning waste into resources
Recycling is the third pillar of a sustainable approach in our industry. When materials or components reach the end of their life cycle, it is essential to manage them responsibly to avoid waste. This requires selecting recyclable materials during the design phase: plastic, metals, certified wood, and fabrics can be effectively processed and transformed into new resources.
At Manaly, we ensure that all waste generated by our projects is directed toward recovery. Through careful management of the material lifecycle, we can confidently state that our environmental impact related to waste management is zero.
These three principles represent a new perspective for innovating the trade fair and event design sector, improving its efficiency, competitiveness, and adaptability in a market increasingly focused on sustainability.
For us at Manaly, sustainable design is not just a challenge but a concrete vision for the future.
If you're interested in sustainable design and need to create a trade fair stand or event setup, we're here to help, contact us!
Custom-made stands: carpentry at the service of exhibition design
In the world of exhibition setups, customization is a key factor in standing out and leaving a lasting impression on visitors. Creating custom stands doesn’t just mean choosing colors or materials, but designing solutions that reflect a brand’s identity and are perfectly functional for the event or trade show.
The carpentry workshop plays a crucial role in this process, offering the ability to create tailor-made projects with artisanal precision and technological innovation.
Keep reading to discover how carpentry enables the creation of custom stands for trade shows and events!
The role of carpentry in creating custom stands
In the context of exhibition setups, carpentry is a key element in the creation of custom stands. Every project starts with an idea or vision, and the carpentry workshop’s job is to translate these ideas into physical structures that capture the essence of the brand on display.
Thanks to woodworking, it’s possible to build display elements that not only draw visual attention but are also functional and durable. Wood offers design flexibility that few other materials can match: it can be shaped into unique forms, finished with fine textures, and combined with other materials like metal, glass, or fabrics to create innovative designs.
This ability to craft custom wood pieces allows carpenters to meet every specific customer request. If the brand wants to convey a modern, minimalist image, clean and linear structures can be created; if the goal is to create a warm, welcoming environment, natural woods can be used, perhaps with matte or rustic finishes.
In this context, environmental sustainability is essential for us at Manaly. Where possible, we use PEFC-certified wood and Veneto Wood, ensuring that the materials come from responsibly managed forests. This commitment allows us to guarantee full traceability of the wood, from the forest to the finished product, offering solutions that respect the environment and promote sustainable management of natural resources. Click here to learn more!
How CNC technology is revolutionizing carpentry for trade shows and events
In the field of carpentry for exhibition setups, the use of computer numerical control (CNC) machinery has taken customization to the next level. CNC machines allow wood to be cut, shaped, and engraved with precision that is impossible with traditional manual techniques. This type of technology not only speeds up production processes but also enables extremely complex work to be performed with perfect repeatability, ideal for creating custom stands.
Thanks to CNC technology, carpenters can create custom components perfectly adapted to the client’s design needs.
Another advantage of using CNC machines is the ability to produce rapid prototypes, which improves communication between designers and carpenters, as it allows for changes to be made before final production, ensuring the result fully meets expectations.
Synergy between designers and carpenters: the key to successful stands
Creating a successful custom stand requires close collaboration between designers and carpenters. While designers conceive the layout and visual appearance of the stand, carpenters are tasked with turning these ideas into real structures. This synergy between creativity and technical skill is essential to ensure that the stand is not only aesthetically appealing but also functional and structurally sound.
Our designers work closely with our carpenters to select the most suitable materials, define construction solutions, optimize the display space, and control costs and production times, without compromising on quality or creativity.
In a competitive industry like exhibition setups, the ability to create custom stands is a strategic advantage that can make all the difference in capturing attention and leaving a lasting impression on visitors.
Did you find this article on custom stands helpful? If you also need to create yours, you’re in the right place! Contactc us to bring your project to life!
Logistics for stands and events: Manaly's approach
In the field of trade show and event setup, logistics play a key role in creating quality displays. Stands and events undoubtedly represent great opportunities for branding and growth for companies, but they are often challenging in terms of management and transportation.
In the following paragraphs, we will explain how we at Manaly handle logistics for stands and events, also striving to optimize costs, movements, and productivity flows. Keep reading the article!
Logistics for stands and events: the importance of planning
When it comes to logistics for trade show stands and events, three concepts emerge as fundamental: flexibility, dynamism, and above all, planning. These principles guide every phase of our work at Manaly and are particularly important when working with customized projects. For us, every job is a unique project that requires tailored management.
The logistics process for trade show stands and events begins with careful and thorough planning. This preliminary phase is crucial to organizing movements and transportation in the best possible way. From these early stages, it is necessary to adopt a flexible mindset that is open to unforeseen circumstances, to be ready to respond quickly and with concrete solutions to any obstacles that may arise.
Through discussions with the heads of various departments, priorities are established based on deadlines, production times, and staff availability. At the same time, the operational site plan is developed, which includes the logistical planning of vehicles and personnel, travel arrangements, hotel bookings, flights, and other organizational aspects.
Accurate planning and effective preparation ensure that those working on-site, in the field, can operate in the best conditions. Our planning, therefore, cannot follow a rigid industrial model but must be dynamic and flexible in its operational details.
Do you want to learn about all the other stages necessary for creating a stand in detail? Find out by clicking here!
The warehouse: a strategic ally for successful stands
The warehouse plays a central role in our logistics strategy for stands and events. It is not just a storage space but an operational center that significantly contributes to the effective management of projects. In a sector where stands often need to be transported between different cities, countries, or trade shows, an efficient warehouse becomes a key resource.
Having a warehouse available offers several benefits. Let's look at some of them together!
- Cost and movement reduction: storing materials in a single centralized location helps reduce transportation expenses and minimize unnecessary movements.
- More efficient planning: having a single reference point for storage helps in planning and generally in managing projects and orders.
- Material preservation: the warehouse allows for the safe and optimal storage of equipment and materials needed for assembly. It also serves as a storage area for stands; at the client's request, here at Manaly, we can store the stand in our warehouse.
The future of logistics for stands and events at Manaly: innovation and development
All departments of Manaly, including the logistics area, are at the center of an innovation process aimed at making management increasingly "lean," that is, more efficient and functional. This improvement journey is already underway and continues to evolve, starting with the training courses we are undertaking with Gianesin, Canepari & Partners.
This commitment to training allows us to continuously improve our processes and guarantee high-quality service at all stages of the job.
Did you find this article on logistics for stands and events useful? If you are interested in creating a trade show stand or event, know that we will support you from start to finish with your project. Don't hesitate to contact us!
Restart in the Trade Show Sector: Our Upcoming Events
With the end of the summer break, September marks the full resumption of activities in the trade show sector. Before moving forward to the upcoming fairs and events in 2024, it’s essential to take a moment to reflect on the successes achieved by Manaly, carefully plan new goals, and discover the events that await us.
Continue reading the article to discover the latest updates in the trade show sector!
Manaly: What Milestones Have We Achieved?
In recent months, Manaly has worked intensively to promote business growth and professional development within the team.
- Revenue Increase: We are proud to have recorded a 15% increase compared to August 2023. This result reflects our continuous commitment to improving our processes and services in the trade show sector.
- Sustainability: We have invested in sustainability training, starting to calculate our environmental impact and focusing on waste and scrap materials. We are working to integrate recycling practices and reusable products into our production processes, involving all departments in this green journey. If you're interested in learning more about sustainability, click here!
- Personal Growth and Business Efficiency: Among various operations, the purchase of new machinery and the new layout of the workshop will allow us to optimize workflows, reduce waste, and improve space management. In the logistics department, we are also pursuing the goal of optimizing business processes and implementing more streamlined and efficient management.
These initiatives aim to bring concrete improvements, both qualitative and quantitative, in the management of the company and the creation of value for our customers.
Upcoming Trade Show Events: What’s Ahead?
Looking to the future, Manaly is ready for a series of unmissable moments in the trade show sector.
Among the most important fairs, Lineapelle Milano, the international reference for the leather and accessories sectors, and Vicenzaoro, stand out, where Manaly will set up the west square, the entrance to the fair, with the seven monoliths for the 70th anniversary of the event. To find out more, read our case study by clicking here!
Other events to mark include TFWA Cannes (duty-free and travel retail), CPHI Milano (pharmaceutical market), Sial Paris (food industry), BIMU (mechanical/industrial), EIMA (agriculture and gardening), Medica (medical sector), and SPS Nuremberg (automation).
Regarding events, Manaly will play a leading role in the realization of several significant ones. Let’s take a look together!
- The exhibition “Illustri, Saranno Illustri, Maestri Illustri” part of the Illustri Festival, regularly transforms iconic locations in Vicenza, such as the Basilica Palladiana, into vibrant art scenes. Manaly is proud to collaborate once again on this initiative. To see what we created in the previous edition, you can click here!
- The exhibition for the 250th anniversary of the Guardia di Finanza, which will be hosted at Palazzo Madama in Turin. After the success of the previous edition held at the Vittoriano in Rome, Manaly renews its collaboration with the Guardia di Finanza. You can read all the details about the exhibition by clicking here!
- The Caseus event, founded in 2005 to celebrate the skill and passion of Italian cheese producers. On this occasion, too, Manaly will be involved in the organization, overseeing the design and setup of the Veneto Agricoltura booth and its subsidiaries. Want to learn more about the event's history? Take a look by clicking here.
For Manaly, an intense period full of challenges and significant moments lies ahead. We are ready to face the upcoming trade show events and the next events with the same professionalism and attention that have always set us apart.
Did you find this article on the revival of the trade show sector helpful? If you're interested in creating a trade show booth or event or if you need information on this topic, Manaly is at your disposal—contact us!
Biennale 2024: 5 Must-See Works
A few days ago, the Manaly team visited the 2024 Biennale Arte to discover the most astonishing works. Join us on this artistic journey and read on to find out the five pieces that impressed us the most!
The 2024 Biennale Arte: "Foreigners Everywhere"
Curated by Adriano Pedrosa, this year's edition explores the theme of the "foreigner" in all its facets. Venice transforms into a cultural crossroads, hosting a grand international exhibition in the Giardini and Arsenale, enriched by numerous national pavilions and a rich collateral program of exhibitions, projects, and performances. Don't miss the opportunity to visit it until November 24, 2024. If you want to learn more about the history of the Biennale, click here!
The 5 Works at the 2024 Biennale Arte That Captivated Us
- Yinka Shonibare: A Nomadic Astronaut Right at the entrance, we were greeted by the incredible work of Yinka Shonibare, a world-renowned British-Nigerian artist. His series "Refugee Astronaut" features a life-sized astronaut adorned with "African" fabrics, loaded with symbolism. This figure speaks to us about the challenges of displacement, the ecological crisis, and environmental neglect, questioning the unsustainable pursuit of perpetual growth and colonial connotations.
- Mataaho Collective: Weaving Life A little further along, we immersed ourselves in the work of the Mataaho Collective, formed by four Māori women artists. Their installation "Takapau," observable from multiple perspectives, draws inspiration from the traditional ceremonial mat. However, it weaves carefully selected materials to create a complex structure. The magic of lights and shadows on the woven patterns provided us with a unique visual and sensory experience.
- Naminapu Maymuru-White: Rivers of Stars The art of Naminapu Maymuru-White, a Yolŋu Elder, transported us to the heart of the night sky. Her bark paintings, with twisting and turning rivers of stars, offer an immersive view of the Milky Way and the Milŋiyawuy river. Each star represents past, present, and future souls, intertwining the physical and ancestral worlds in a multidimensional work.
- Dana Awartani: Healing the Wounds Dana Awartani's installation, Come, let me heal your wounds. Let me mend your broken bones (2024), is a powerful requiem for the destroyed historical and cultural sites in the Arab world. Each tear in the silk fabric marks a devastated site, carefully mended to symbolize the scars of the real world. The use of natural dyes from herbs and spices adds another layer of meaning, connected to the sacred healing properties of Kerala's textile traditions.
- Aravani Art Project: Explosion of Colors The work of the Aravani Art Project, a collective of cis and transgender women, impressed us with its explosion of colors. The mural commissioned for the Biennale explores the experiences of trans bodies and nature, challenging dominant norms and offering a narrative of hope and acceptance. The vibrant colors, inspired by Indian tradition and LGBTQ+ and trans flags, transported us to a world of diversity and inclusion.
Manaly at the Icelandic Pavilion
This year, Manaly is not just a collaborator but an integral part of the Iceland Pavilion's work. Artist Birgisdóttir invites visitors to reflect on our connection to objects through a multisensory experience. For this installation, she asked us to provide a branded chair and table, evoking the theme of mass production criticized by the artist. Learn more in our dedicated article, click here.
If you have a project or idea you want to realize, remember that Manaly is the creative partner you can count on. Don't hesitate to contact us! In the meantime, you can check out our previous projects, click here!
The starting point of Manaly: event setup
Event setup is an activity that combines creativity, organization, and precision. Every event, whether it is a fair, a conference, a festival, or a ceremony, requires careful planning that considers not only the aesthetic aspect but also the functionality and safety of the spaces. With 40 years of experience in the industry, Manaly has made event management the real turning point in its history. Continue reading the article to learn more!
The History of Manaly: From Origins to Success
The story of Manaly begins in 1981 when a group of 12 enterprising young men decided to found a cooperative with a name that represented the spirit of their initiative: Manovali Nati Liberi, today known as Manaly. The goal was clear: to work with passion, aiming for professional and personal well-being and growth. In the early years, Manaly focused on renovation, restoration, building and green area maintenance, and general porter services. These activities laid the foundation for a versatile and reliable cooperative called Manaly Services.
The turning point came in 1984 when Manaly won the contract for the setup of the Mozart Festival in Vicenza, the city's most prestigious event. This assignment marked the beginning of specialization in event setup, expanding services to the theatrical and fair sectors. Since 1989, Manaly began to focus on trade show exhibitions, gradually reducing the original activities. This evolution led to the creation of Manaly Stand Events, eventually becoming today's Manaly Design&Build, a reference point in the event setup and trade show design sector.
Curious to learn more? Through the historical archive of Manaly, you can immerse yourself in the highlights that have defined our journey. Click here to browse it!
The Art of Event Setup: Synergy Between Aesthetics and Functionality
The process for event setup begins with planning, where the event's objectives and the client's needs are defined. Next comes the design phase, in which detailed layouts, scenographies, and decorations are created. Logistics play a crucial role: coordinating setup and dismantling times, managing suppliers, and ensuring everything is perfectly in order requires experience and competence.
A successful setup is one that amazes the participants, creating an environment that fully reflects the desired theme and atmosphere, without neglecting comfort and safety. Event setup is therefore a combination of aesthetics and functionality, where every detail counts to transform a vision into reality.
Click here to learn more about how Manaly manages event setups!
Innovation and Sustainability: The Future of Event Setup
Event setup is continuously evolving, with increasing attention to innovation and sustainability. Advanced technologies are revolutionizing the way events are conceived and experienced, improving participants' experience and optimizing design and setup processes. At the same time, sustainability has become a fundamental pillar. The use of recyclable materials, the implementation of eco-friendly practices, and waste reduction are now essential for companies in the sector.
A concrete example is the event that Manaly set up for Inditex, developed in Zara's flagship store during the Fuorisalone in Milan. In this project, the structure had to be built with sustainable and fully recyclable fabrics, in line with Inditex's "zero waste" approach. The structure transformed the store's entrance into a sensory pathway, harmonizing with the brand's heritage and dialoguing with the original architecture. Take a look by clicking here!
If you need to set up or organize a corporate event or want to design your trade show stand, you can rely on us at Manaly. For over 40 years, we have been supporting companies in identifying the best expression solution. Contact us and find out if we are right for you!
Manaly: Sustainability as a Growth Engine
Manaly has always stood out for its commitment to environmental sustainability. Our company, with a strong focus on eco-friendly practices, already boasts certifications such as PEFC and Legno Veneto, confirming our active membership in the Consorzio del Legno Veneto. However, our goal is to take a further step forward to obtain new certifications and constantly improve our sustainable practices. To achieve this goal, we are investing in a series of training courses and consultations aimed at deepening our knowledge in the green sector.
Sustainability is also a matter of... training
In recent months, we have undertaken an intense and thorough training path, structured around various fundamental themes for our sustainable growth. The first courses focused on exploring wood, delving into its applications in the sectors of setup, furniture, and construction. This allowed us to gain a comprehensive overview of the potential and peculiarities of this material. We also examined products and practices related to the circular economy, studying the reuse of materials and waste minimization. These courses represent only the beginning of a long training journey that will last months.
In this context (project “Wood Green & 4.0 Transition in the Veneto Wood Sector”), we were accompanied by the Consorzio del Legno Veneto, along with Andrea Zenari, Gilberto Toneguzzi e Enrico Cancino.
Measure to improve: calculating our environmental impact
The next step in our training path, with the support of Gianesin, Canepari & Partners, will focus on calculating our environmental impact. Understanding and measuring the impact of our activities is essential to implement effective emission reduction strategies and improve our company's overall sustainability. We will involve every department, from production processes to logistics, to ensure that everyone has the awareness and skills necessary to contribute to our common goal of reducing environmental impact.
We want Manaly's commitment to sustainability to materialize in tangible and continuous actions. Investing in employee training and calculating our environmental impact is just the beginning of a journey that will make us increasingly ecologically responsible.
We are convinced that aiming for a more sustainable future is not only a duty to our planet but also an opportunity to innovate and constantly improve. Sustainability is a choice that pays off, and we at Manaly are ready to do our part for a greener tomorrow.
Sustainability in action: our success stories
Our commitment to sustainability is reflected in the projects we carry out. The Ferretto stand is a prime example, featuring a back wall entirely made of PEFC-certified material, demonstrating how the use of sustainable materials can seamlessly integrate into exhibit design. Click here to learn more!
Another significant project is the Veneto Agricoltura stand, where the wood used for the construction of the huts is PEFC and Legno Veneto certified, coming from sustainably managed forests in the Veneto Region. Take a look by clicking here!
In the Caffè Diemme stand, we also used raw wood boards recovered from the Vaia storm damage, highlighting our commitment to reusing natural materials. To find out more, click here!
These projects are tangible testimonies of our commitment to promoting responsible resource management and actively contributing to environmental conservation.
Did you enjoy this article on corporate sustainability? If you are interested in creating an exhibition stand or need information on this topic, Manaly is at your disposal. contact us!
