The importance of an innovative trade show booth: practical tips to make a difference
Participating in a trade show is not merely about occupying an exhibition space; it’s a unique opportunity to present yourself to the public in a memorable way. Our role, as specialists in trade show booth setups, is to transform your vision into a space that attracts, engages, and converts visitors. Below, we share some practical guidelines to design a winning booth and maximize the potential of every trade show event.
A design that speaks for you
A trade show booth isn’t just an area to showcase products or services—it’s your brand’s business card. A well-thought-out design should reflect your company’s identity in an original way, combining aesthetics and functionality. Why is design so important?
- Customization: Your booth should tell who you are and what you do at a glance. Every element, from colors to materials, must align with your brand image.
- Technological Innovation: Tools like augmented reality, touch screens, and interactive applications are not mere gadgets but powerful tools for creating genuine connections with visitors.
- Sustainability: Using recyclable materials and modular solutions communicates a strong commitment to the planet, a value increasingly appreciated today.
Have you ever thought about creating an immersive experience? Check out the immersive booth we designed for the Veneto Wood Consortium at the Progetto Fuoco 2024 event. Click here!
Location matters!
Not all exhibition spaces are created equal. The location of your booth can mean the difference between being noticed or overlooked. How do you choose the ideal spot?
- Strategic Location: Aim for a space near main entrances, high-traffic areas, or next to booths of complementary and related brands.
- Appropriate Size: A booth proportionate to your message and budget is more effective than a space that is too large or too small. Balance is key.
- Smooth Layouts: Design an intuitive internal layout that guides visitors through your booth without causing confusion. A well-planned flow helps tell your story and highlight your products.
When it comes to selecting the location and designing the layout, relying on a professional can make all the difference. Expert advice ensures every element is optimized to maximize your booth’s impact.
Planning: the secret to success
Behind every successful trade show booth is careful and targeted planning. Every detail counts, and nothing should be left to chance. Here are our tips:
- Clear Objectives: Before you start, define what you want to achieve from your participation. Is it generating leads, increasing brand awareness, or launching a new product? Every decision should be guided by these objectives.
- Targeted Promotion: Don’t wait for the day of the trade show to make an impression. Use social media, email marketing, and advertising campaigns to announce your presence and invite potential customers to your booth.
- Team Training: Your staff is the heart of your booth. Ensure they are well-prepared, informed, and motivated to represent your brand at its best.
Creating a trade show booth is not just about building a structure—it’s about crafting an experience. We handle everything: from ideation to design, from production to logistics and on-site assembly. Our goal is to ensure that your booth is not only visually appealing but also effective.
Take a look at our projects by clicking here!
Participating in a trade show is a significant investment, but with the right strategy, you can turn this opportunity into a great success. Trust professionals who can interpret and bring your vision to life.
Contact us to design your next trade show success together!
Sustainable Design: reuse, recovery, and recycling
In the trade fair and exhibition design sector, the primary challenge today is to integrate innovation and effectiveness with greater environmental awareness. Sustainable design plays a crucial role in this transformation by enabling the development of solutions that combine creativity with environmental responsibility. Designing stands, events, and exhibitions often requires timely, flexible, and highly customized solutions, which inevitably lead to waste and surplus materials. This traditional model, based on “disposable” production cycles, is no longer sustainable, either economically or ecologically.
This is where the concepts of reuse, recovery, and recycling come into play—principles that not only reduce environmental impact but can also offer opportunities to improve service quality, strengthen corporate image, and provide added value to clients.
At Manaly, we've been working on this for some time—keep reading to discover where we’ve already applied these principles!
Reuse: optimizing resources for sustainable design
Reuse involves extending the life of materials and components, preventing them from becoming waste after just one use. In trade fair setups, this can translate into using modular structures that can be dismantled, reassembled, and adapted to new projects. For example, wooden panels, aluminum profiles, and other elements can be customized for different events while maintaining high aesthetic and functional quality. This practice not only reduces costs for both companies and clients but also demonstrates a concrete commitment to more responsible resource management.
At Manaly, our furniture rental service is a concrete example of sustainable design: furniture and accessories are provided to clients for fairs and events and are returned after use to be reused in new projects.
Recovery: long-lasting trade fair installations
Recovery differs from reuse in that it focuses on designing durable and versatile structures from the outset. In other words, installations are designed to be dismantled and reused without compromising quality or functionality. This approach is particularly useful for brands that regularly participate in fairs or events and need a consistent and recognizable visual identity.
A concrete example of sustainable design is the projects created for Stefanplast and Mavolo Beverages – Anthology. For these companies, we designed modular and durable exhibition structures meant to be reused over time and adapted to different spaces and contexts, such as the fairs and events scheduled in future years.
These setups combine aesthetics and practicality, ensuring both sustainability and brand continuity. Click here to read the case studies: Stefanplast and Mavolo Beverages – Anthology.
Recycling: turning waste into resources
Recycling is the third pillar of a sustainable approach in our industry. When materials or components reach the end of their life cycle, it is essential to manage them responsibly to avoid waste. This requires selecting recyclable materials during the design phase: plastic, metals, certified wood, and fabrics can be effectively processed and transformed into new resources.
At Manaly, we ensure that all waste generated by our projects is directed toward recovery. Through careful management of the material lifecycle, we can confidently state that our environmental impact related to waste management is zero.
These three principles represent a new perspective for innovating the trade fair and event design sector, improving its efficiency, competitiveness, and adaptability in a market increasingly focused on sustainability.
For us at Manaly, sustainable design is not just a challenge but a concrete vision for the future.
If you're interested in sustainable design and need to create a trade fair stand or event setup, we're here to help, contact us!
Custom-made stands: carpentry at the service of exhibition design
In the world of exhibition setups, customization is a key factor in standing out and leaving a lasting impression on visitors. Creating custom stands doesn’t just mean choosing colors or materials, but designing solutions that reflect a brand’s identity and are perfectly functional for the event or trade show.
The carpentry workshop plays a crucial role in this process, offering the ability to create tailor-made projects with artisanal precision and technological innovation.
Keep reading to discover how carpentry enables the creation of custom stands for trade shows and events!
The role of carpentry in creating custom stands
In the context of exhibition setups, carpentry is a key element in the creation of custom stands. Every project starts with an idea or vision, and the carpentry workshop’s job is to translate these ideas into physical structures that capture the essence of the brand on display.
Thanks to woodworking, it’s possible to build display elements that not only draw visual attention but are also functional and durable. Wood offers design flexibility that few other materials can match: it can be shaped into unique forms, finished with fine textures, and combined with other materials like metal, glass, or fabrics to create innovative designs.
This ability to craft custom wood pieces allows carpenters to meet every specific customer request. If the brand wants to convey a modern, minimalist image, clean and linear structures can be created; if the goal is to create a warm, welcoming environment, natural woods can be used, perhaps with matte or rustic finishes.
In this context, environmental sustainability is essential for us at Manaly. Where possible, we use PEFC-certified wood and Veneto Wood, ensuring that the materials come from responsibly managed forests. This commitment allows us to guarantee full traceability of the wood, from the forest to the finished product, offering solutions that respect the environment and promote sustainable management of natural resources. Click here to learn more!
How CNC technology is revolutionizing carpentry for trade shows and events
In the field of carpentry for exhibition setups, the use of computer numerical control (CNC) machinery has taken customization to the next level. CNC machines allow wood to be cut, shaped, and engraved with precision that is impossible with traditional manual techniques. This type of technology not only speeds up production processes but also enables extremely complex work to be performed with perfect repeatability, ideal for creating custom stands.
Thanks to CNC technology, carpenters can create custom components perfectly adapted to the client’s design needs.
Another advantage of using CNC machines is the ability to produce rapid prototypes, which improves communication between designers and carpenters, as it allows for changes to be made before final production, ensuring the result fully meets expectations.
Synergy between designers and carpenters: the key to successful stands
Creating a successful custom stand requires close collaboration between designers and carpenters. While designers conceive the layout and visual appearance of the stand, carpenters are tasked with turning these ideas into real structures. This synergy between creativity and technical skill is essential to ensure that the stand is not only aesthetically appealing but also functional and structurally sound.
Our designers work closely with our carpenters to select the most suitable materials, define construction solutions, optimize the display space, and control costs and production times, without compromising on quality or creativity.
In a competitive industry like exhibition setups, the ability to create custom stands is a strategic advantage that can make all the difference in capturing attention and leaving a lasting impression on visitors.
Did you find this article on custom stands helpful? If you also need to create yours, you’re in the right place! Contactc us to bring your project to life!
The starting point of Manaly: event setup
Event setup is an activity that combines creativity, organization, and precision. Every event, whether it is a fair, a conference, a festival, or a ceremony, requires careful planning that considers not only the aesthetic aspect but also the functionality and safety of the spaces. With 40 years of experience in the industry, Manaly has made event management the real turning point in its history. Continue reading the article to learn more!
The History of Manaly: From Origins to Success
The story of Manaly begins in 1981 when a group of 12 enterprising young men decided to found a cooperative with a name that represented the spirit of their initiative: Manovali Nati Liberi, today known as Manaly. The goal was clear: to work with passion, aiming for professional and personal well-being and growth. In the early years, Manaly focused on renovation, restoration, building and green area maintenance, and general porter services. These activities laid the foundation for a versatile and reliable cooperative called Manaly Services.
The turning point came in 1984 when Manaly won the contract for the setup of the Mozart Festival in Vicenza, the city's most prestigious event. This assignment marked the beginning of specialization in event setup, expanding services to the theatrical and fair sectors. Since 1989, Manaly began to focus on trade show exhibitions, gradually reducing the original activities. This evolution led to the creation of Manaly Stand Events, eventually becoming today's Manaly Design&Build, a reference point in the event setup and trade show design sector.
Curious to learn more? Through the historical archive of Manaly, you can immerse yourself in the highlights that have defined our journey. Click here to browse it!
The Art of Event Setup: Synergy Between Aesthetics and Functionality
The process for event setup begins with planning, where the event's objectives and the client's needs are defined. Next comes the design phase, in which detailed layouts, scenographies, and decorations are created. Logistics play a crucial role: coordinating setup and dismantling times, managing suppliers, and ensuring everything is perfectly in order requires experience and competence.
A successful setup is one that amazes the participants, creating an environment that fully reflects the desired theme and atmosphere, without neglecting comfort and safety. Event setup is therefore a combination of aesthetics and functionality, where every detail counts to transform a vision into reality.
Click here to learn more about how Manaly manages event setups!
Innovation and Sustainability: The Future of Event Setup
Event setup is continuously evolving, with increasing attention to innovation and sustainability. Advanced technologies are revolutionizing the way events are conceived and experienced, improving participants' experience and optimizing design and setup processes. At the same time, sustainability has become a fundamental pillar. The use of recyclable materials, the implementation of eco-friendly practices, and waste reduction are now essential for companies in the sector.
A concrete example is the event that Manaly set up for Inditex, developed in Zara's flagship store during the Fuorisalone in Milan. In this project, the structure had to be built with sustainable and fully recyclable fabrics, in line with Inditex's "zero waste" approach. The structure transformed the store's entrance into a sensory pathway, harmonizing with the brand's heritage and dialoguing with the original architecture. Take a look by clicking here!
If you need to set up or organize a corporate event or want to design your trade show stand, you can rely on us at Manaly. For over 40 years, we have been supporting companies in identifying the best expression solution. Contact us and find out if we are right for you!
Manaly: Sustainability as a Growth Engine
Manaly has always stood out for its commitment to environmental sustainability. Our company, with a strong focus on eco-friendly practices, already boasts certifications such as PEFC and Legno Veneto, confirming our active membership in the Consorzio del Legno Veneto. However, our goal is to take a further step forward to obtain new certifications and constantly improve our sustainable practices. To achieve this goal, we are investing in a series of training courses and consultations aimed at deepening our knowledge in the green sector.
Sustainability is also a matter of... training
In recent months, we have undertaken an intense and thorough training path, structured around various fundamental themes for our sustainable growth. The first courses focused on exploring wood, delving into its applications in the sectors of setup, furniture, and construction. This allowed us to gain a comprehensive overview of the potential and peculiarities of this material. We also examined products and practices related to the circular economy, studying the reuse of materials and waste minimization. These courses represent only the beginning of a long training journey that will last months.
In this context (project “Wood Green & 4.0 Transition in the Veneto Wood Sector”), we were accompanied by the Consorzio del Legno Veneto, along with Andrea Zenari, Gilberto Toneguzzi e Enrico Cancino.
Measure to improve: calculating our environmental impact
The next step in our training path, with the support of Gianesin, Canepari & Partners, will focus on calculating our environmental impact. Understanding and measuring the impact of our activities is essential to implement effective emission reduction strategies and improve our company's overall sustainability. We will involve every department, from production processes to logistics, to ensure that everyone has the awareness and skills necessary to contribute to our common goal of reducing environmental impact.
We want Manaly's commitment to sustainability to materialize in tangible and continuous actions. Investing in employee training and calculating our environmental impact is just the beginning of a journey that will make us increasingly ecologically responsible.
We are convinced that aiming for a more sustainable future is not only a duty to our planet but also an opportunity to innovate and constantly improve. Sustainability is a choice that pays off, and we at Manaly are ready to do our part for a greener tomorrow.
Sustainability in action: our success stories
Our commitment to sustainability is reflected in the projects we carry out. The Ferretto stand is a prime example, featuring a back wall entirely made of PEFC-certified material, demonstrating how the use of sustainable materials can seamlessly integrate into exhibit design. Click here to learn more!
Another significant project is the Veneto Agricoltura stand, where the wood used for the construction of the huts is PEFC and Legno Veneto certified, coming from sustainably managed forests in the Veneto Region. Take a look by clicking here!
In the Caffè Diemme stand, we also used raw wood boards recovered from the Vaia storm damage, highlighting our commitment to reusing natural materials. To find out more, click here!
These projects are tangible testimonies of our commitment to promoting responsible resource management and actively contributing to environmental conservation.
Did you enjoy this article on corporate sustainability? If you are interested in creating an exhibition stand or need information on this topic, Manaly is at your disposal. contact us!
Progetto Fuoco 2024: the immersive experience of Expo FOV
Highlighting RIR and the Consorzio Legno Veneto
Il Consorzio del Legno Veneto, belonging to the Regional Innovative Network (RIR), eagerly prepares for participation in the extraordinary Progetto Fuoco 2024 fair, taking place in Verona from February 28 to March 2, 2024. Expo FOV (Veneto Gold Forest) goes beyond the traditional trade show presence, aiming to create transparency, responsibility, and build lasting trust among current and future members. Communicating the value of participating companies, promoting the brand, and committing to entrepreneurial and environmental development define the objectives. The unique approach aims to promote cross-sector collaboration, stimulate research and innovation, address systemic issues, and raise awareness on crucial themes.
The Immersive Experience by Manaly
Manaly, an integral part of the Veneto Wood Consortium and RIR, is bringing this project to life. The distinctive feature is an immersive experience that transports participants into the heart of the Consortium and RIR. This experience will result from the collaboration between the companies of the Veneto Wood Consortium, each contributing with its own history, expertise, and products. The project aims to create a comprehensive experience that celebrates the diversity and excellence of the forest-wood sector in the region. Active participation underscores the collective commitment to promoting the supply chain and strengthening ties within the community.
Immersive Experience: Why Choose It?
The immersive experience is becoming increasingly central at trade shows. It offers visitors the opportunity to connect uniquely with companies and brands. This multisensory environment stimulates emotional interaction, leaving a lasting impression. Living the story and values of a company firsthand creates a deeper bond and fosters customer loyalty.
Immersive Experience: How to Make It Happen?
Creating a successful immersive experience goes beyond the mere implementation of advanced technologies. It requires careful planning, precise execution, and the presence of specialized skills. It is necessary to clearly define the objectives to be achieved and identify the target audience. These initial steps are crucial for creating a targeted and effective plan.
Choosing the right tools is equally crucial. With a wide range of technologies available, it is essential to understand the peculiarities of each.
However, a key element that cannot be overlooked is the choice of an experienced and competent partner. Collaborating with professionals in the immersive experience industry can provide valuable insights, offering advice on technical, creative, and strategic aspects. A competent partner can guide you in selecting the most appropriate tools, optimizing the creation process, and ensuring a smooth project realization.
Don't miss Expo FOV at Progetto Fuoco 2024: immerse yourself in a unique experience that celebrates and promotes sustainability and innovation in the forest-wood sector.
We look forward to seeing you from February 28 to March 2 in Verona!
If you are interested in the immersive experience, Manaly is available, contact us!
CP Company's Storefronts: A Creative Design That Tells the FW23 Collection's Story
For the Autumn/Winter 2023 season, CP Company's storefronts in Milan took center stage in their promotional campaign. The concept for this initiative was curated by Jordi Van Der Oord, the renowned creative director specializing in spatial and digital experiences for global brands, while its actual execution was entrusted to Manaly.
The project involved creating artistic installations behind CP Company's windows, inspired by the distinctive materials of the Autumn/Winter 2023 collection, with a creative and dynamic approach.
Continue reading the article to discover how we brought the four CP Company windows to life!
Toob - Inner Tube
TOOB is the abbreviation for Inner tube. On a base of colored cotton, a thin double layer of opaque polyurethane is layered. The slight interaction between these two layers gives an aged rubbery appearance, while the transparency of the outer coating on the seams completes the desired effect.
The first of the four CP Company windows was conceived based on this characteristic. Two structures with aluminum profiles were created, inside of which an inflation and deflation system of tubes was integrated. The combination of these components recreated the image of an inner tube, providing a dynamic backdrop for the clothing.
Micro M - Terrarium
Micro-M (R) represents the contemporary evolution of C.P. Company's iconic 50 Fili fabric. This innovation replaces traditional cotton yarn with a hydrophobic polyester microfiber and nylon with a specially recycled version.
The terrarium concept, realized inside the store, was directly inspired by the principle underlying Micro-M. The structure was designed around two mannequins showcasing the featured clothing, and natural elements such as soil, sand, and stabilized plants were introduced inside, aligning with the company's sustainability concept.
CP Program_3 - Carding
C.P. Program_3 constitutes the third chapter of C.P. Company's project, focusing on alternative production methodologies and the use of natural resources to minimize environmental impact in the clothing industry. This laboratory concentrates on waste elimination, promoting circular economy, employing research materials, and reducing the production chain.
The third installation fully embodies this concept. We devised an industrial plant with motor-driven rollers, gears, and chains. Traditional carding rollers worked the wool at the top and bottom of the structure, while in the heart of the installation, two rollers displayed a moving image, serving as a backdrop for the showcased garment.
DUFFEL & JAQUARD - Tapestry
C.P. Company's distinctive approach, merging technological innovation and aesthetic experimentation, is renewed by exploring the possibility of transferring Jacquard patterns to wool fabrics with the new Duffel coats.
This technique was implemented in both the traditional Montgomery style, characterized by refined toggle closures and a striped design, and in a more contemporary construction with a hood.
The last CP Company window featured the creation of a knitted tapestry inspired by the Duffel & Jacquard collection patterns, positioned as a backdrop for the clothing. Over time, the tapestry was designed to unravel. For this, a lower "thread winder" was designed to pull and gather the thread until complete unraveling.
Did you enjoy the realization of CP Company's windows? If you are interested in temporary installations, Manaly is at your disposal, contact us!
The Caseus Event: celebrating the History of Italian Cheese
This year too, the 19th edition of Caseus will take place in the prestigious Villa Contarini in Piazzola sul Brenta (PD), one of the most splendid Venetian residences, representing the perfect combination of art and food and wine culture.
But what exactly is Caseus? And what role does Manaly play in this event?
What is the Caseus event?
Caseus, which means “cheese” in Latin, is a tribute to the skill and passion of Italian cheese producers. This is a unique opportunity to discover and taste some of the best Italian cheeses, learn about the history that surrounds them and understand the importance of this delicacy in the Italian culinary context.
The event, now in its 19th edition, brings together large dairies and small alpine producers, with a growing presence that has led to over 80,000 visitors in 2022 and the participation of over 500 cheeses in the competition. The two days (30 September and 1 October) will be full of opportunities to taste authentic cheeses, with guided tastings, food and wine pairings, meetings with cheesemakers, masterclasses and moments of training and discussion. The calendar of events promises to be even broader than the previous year, with over 60 events already sold out before the opening of the event.
Caseus: a story of taste and tradition
In 2005, Caseus was founded to honor the history of approximately 3000 Veneto farmers who care for their animals and produce high quality milk. These producers deliver their precious milk to regional dairies every day or process it directly. Tradition is passed down from generation to generation through cheesemakers, who learn the art from those who preceded them, adding innovation while respecting ancient practices.
The Caseus event offers a unique showcase for the cheeses of Veneto producers, including dairies, mountain huts, farms, maturers and refiners. Since 2022, the event has expanded its scope, including three distinct exhibition routes: Caseus Veneti, Caseus Italiae and Caseus Mundi, which welcome producers from other regions and countries. This expansion makes the event even more diverse and fascinating, combining tradition and innovation in the world of high-quality cheeses.
Manaly's role in Caseus
Manaly, in collaboration with CD10, followed the design and setup of the stand of Veneto Agricoltura and its subsidiary companies CSQA, Bioagro and Intermizoo in both this year's and the previous year's editions.
The project was based on the analysis of traditional Venetian architecture to reinterpret it in a sustainable and contemporary way. This led to the creation of wooden houses which, strategically positioned, evoke the image of a rural Venetian village. The main attention is paid to the valorization of cultural heritage, with the use of PEFC and Legno Veneto certified wood coming from sustainably managed forests in the region itself. Manaly collaborated with Veneto Agricoltura to create these independent structures, which can be reused to represent Venetian culture on different occasions, highlighting the sustainability and authenticity of local products.
Do you want to find out more about the project? Click here and read the full story!
La Biennale di Venezia: a journey through contemporary Art and Design
La Biennale di Venezia is one of the most prestigious and longest-running cultural events in the world, attracting art lovers, artists and critics from every corner of the planet. This international event, also known as the Venice International Film Festival, has a history spanning over a century and has left a significant mark on the contemporary art scene. In this article, we will explore the history, curiosities and current aspect of the Venice Biennale, putting the emphasis on both the artistic and the technical and design aspects.
History of the Biennale di Venezia
The Venice Biennale was founded in 1895 as an art exhibition to promote Italian art and culture. Initially, the event focused only on the visual arts, but over the years it has expanded to include other disciplines, such as architecture, film, theater and dance. Its aim was to create a bridge between artists and the public, offering a platform for the exhibition of the most innovative works of the time.
Curiosities about the Biennale di Venezia
One of the most fascinating curiosities of the Venice Biennale is its system of participation and selection. Each country organizes its own national representation and selects the artists to be sent to the Biennale. This feature makes the event a real triumph of different cultures and artistic visions, allowing visitors to immerse themselves in a variety of artistic expressions from all over the world.
Another interesting aspect is the awarding of the best artists. The international jury awards prizes such as the Leone d'Oro for the best national participation and the Leone d'Oro for the best artist of the exhibition. These awards are coveted and often earn the winning artists fame and prestige.
The Biennale di Venezia today
Today, the Venice Biennale has grown into a major event with multiple venues and a diverse range of artistic disciplines represented. The exhibitions are hosted in various pavilions, exhibition spaces and theaters throughout the city of Venice. Emerging artists and international celebrities mingle among the works, creating a lively atmosphere of cultural exchange.
Another relevant aspect of the current Venice Biennale is the integration of technologies and design into art. Many contemporary artists use technological innovation as an integral part of their work, creating interactive installations and multimedia works that engage audiences in a whole new way.
The design of the exhibition spaces themselves plays a crucial role in the overall experience of the Biennale. Architects and designers are called upon to create environments that enhance the works of art and offer the public a suggestive setting for appreciating the works on display. The harmony between the art and the design of the spaces is essential to create a coherent and engaging narrative.
In 2021, Manaly curated the Chilean Pavilion at the Venice Architecture Biennale, presenting an extraordinary and refined work. The installation consisted of a wooden volume colored electric blue, with a deliberately provisional character, conceived as a sort of "room of wonders". This space has collected 500 testimonies, transformed into as many paintings, which illustrated moments of daily life in the José Maria Caro neighborhood in Santiago de Chile. This work has demonstrated how it is possible to restore the history of a community through visual art, without the need for many written words.
The Venice Biennale is much more than just an art exhibition; represents a fundamental moment for contemporary art and offers an overview of global creativity. Throughout its long history, it has been able to adapt and embrace new art forms and new technologies, remaining one of the most influential and respected cultural manifestations in the world.
The sustainable materials favored by Manaly designers
The design industry is increasingly focusing on environmental sustainability, trying to adopt eco-friendly materials to reduce the impact of creations, especially temporary ones, typical of our sector, intended for events, fairs and exhibitions, etc. These productions can generate a significant environmental impact due to the production of waste and energy consumption.
In this article, we'll explore three of Manaly's designers' favorite sustainable materials and see how using these innovative solutions is revolutionizing the exhibition industry.
PEFC certified wood and Legno Veneto
Wood has always been one of the most used materials in design and architecture, but its production can have a significant impact on the environment. Here in Manaly, we have embraced environmental sustainability for years, so much so that we became part of the Veneto Wood Consortium and, subsequently, obtained the PEFC certification. PEFC guarantees that the wood comes from sustainably managed forests, respecting environmental, social and economic standards; Legno Veneto, on the other hand, is produced using exclusively trees from Veneto forests, minimizing transport and the environmental impact associated with this process. Whenever possible, thanks to the use of these sustainable materials, our designers create structures and furnishings with an eco-friendly history, contributing to the conservation of natural resources.
A tangible example can be found in the project created for Veneto Agricoltura, in which tradition has been enhanced through a "green" approach, demonstrating how sustainability, aesthetics and functionality can coexist harmoniously with nature. Read more here!
Sustainable materials: stabilized moss
Another sustainable material used by our designers is stabilized moss. It is a form of natural greenery that undergoes a special treatment to preserve its freshness and softness over time, without requiring maintenance or water. Preserved moss not only adds a natural and organic touch to design creations, but it is also an environmentally friendly choice, as the stabilization process uses less energy and resources than other forms of vegetation conservation. This unique material is ideal for green walls, decorative panels and interior fittings, creating a relaxing and natural environment without sacrificing the well-being of the ecosystem.
Manaly has used it expertly and creatively on multiple occasions. Two examples are the CTS stand at the ITMA fair in Milan and the HGears stand at Eurobike.
Click here to see the CTS booth and read the HGears insight here!
Linoleum
Linoleum is another material loved by Manaly's designers for its sustainability and versatility. Unlike plastic and other synthetic materials, linoleum is mainly made from natural raw materials, such as linseed oil, resins, cork powder and natural pigments. This biodegradable material is an environmentally friendly choice for floor and wall coverings, as it does not release harmful substances into the environment and requires less energy to produce than similar synthetic materials. Furthermore, linoleum offers a wide range of colors and finishes, allowing designers to create sustainable aesthetic solutions without compromising style and functionality.
The floor of the Zara pop-up created for the Milan Fuorisalone, in which the main themes were the brand's innovations from a sustainable point of view, was created with Linoleum. Read more here!
The materials described above are just a few examples of how sustainability can be integrated into the creative process. Choosing to use them for our stands demonstrates how sustainable design can be a driving force for a better future, where beauty and ethics come together to create a healthier and more planet-friendly environment.
Do you want more information? Contact us!
