Biennale 2024: 5 Must-See Works
A few days ago, the Manaly team visited the 2024 Biennale Arte to discover the most astonishing works. Join us on this artistic journey and read on to find out the five pieces that impressed us the most!
The 2024 Biennale Arte: "Foreigners Everywhere"
Curated by Adriano Pedrosa, this year's edition explores the theme of the "foreigner" in all its facets. Venice transforms into a cultural crossroads, hosting a grand international exhibition in the Giardini and Arsenale, enriched by numerous national pavilions and a rich collateral program of exhibitions, projects, and performances. Don't miss the opportunity to visit it until November 24, 2024. If you want to learn more about the history of the Biennale, click here!
The 5 Works at the 2024 Biennale Arte That Captivated Us
- Yinka Shonibare: A Nomadic Astronaut Right at the entrance, we were greeted by the incredible work of Yinka Shonibare, a world-renowned British-Nigerian artist. His series "Refugee Astronaut" features a life-sized astronaut adorned with "African" fabrics, loaded with symbolism. This figure speaks to us about the challenges of displacement, the ecological crisis, and environmental neglect, questioning the unsustainable pursuit of perpetual growth and colonial connotations.
- Mataaho Collective: Weaving Life A little further along, we immersed ourselves in the work of the Mataaho Collective, formed by four Māori women artists. Their installation "Takapau," observable from multiple perspectives, draws inspiration from the traditional ceremonial mat. However, it weaves carefully selected materials to create a complex structure. The magic of lights and shadows on the woven patterns provided us with a unique visual and sensory experience.
- Naminapu Maymuru-White: Rivers of Stars The art of Naminapu Maymuru-White, a Yolŋu Elder, transported us to the heart of the night sky. Her bark paintings, with twisting and turning rivers of stars, offer an immersive view of the Milky Way and the Milŋiyawuy river. Each star represents past, present, and future souls, intertwining the physical and ancestral worlds in a multidimensional work.
- Dana Awartani: Healing the Wounds Dana Awartani's installation, Come, let me heal your wounds. Let me mend your broken bones (2024), is a powerful requiem for the destroyed historical and cultural sites in the Arab world. Each tear in the silk fabric marks a devastated site, carefully mended to symbolize the scars of the real world. The use of natural dyes from herbs and spices adds another layer of meaning, connected to the sacred healing properties of Kerala's textile traditions.
- Aravani Art Project: Explosion of Colors The work of the Aravani Art Project, a collective of cis and transgender women, impressed us with its explosion of colors. The mural commissioned for the Biennale explores the experiences of trans bodies and nature, challenging dominant norms and offering a narrative of hope and acceptance. The vibrant colors, inspired by Indian tradition and LGBTQ+ and trans flags, transported us to a world of diversity and inclusion.
Manaly at the Icelandic Pavilion
This year, Manaly is not just a collaborator but an integral part of the Iceland Pavilion's work. Artist Birgisdóttir invites visitors to reflect on our connection to objects through a multisensory experience. For this installation, she asked us to provide a branded chair and table, evoking the theme of mass production criticized by the artist. Learn more in our dedicated article, click here.
If you have a project or idea you want to realize, remember that Manaly is the creative partner you can count on. Don't hesitate to contact us! In the meantime, you can check out our previous projects, click here!
The starting point of Manaly: event setup
Event setup is an activity that combines creativity, organization, and precision. Every event, whether it is a fair, a conference, a festival, or a ceremony, requires careful planning that considers not only the aesthetic aspect but also the functionality and safety of the spaces. With 40 years of experience in the industry, Manaly has made event management the real turning point in its history. Continue reading the article to learn more!
The History of Manaly: From Origins to Success
The story of Manaly begins in 1891 when a group of 12 enterprising young men decided to found a cooperative with a name that represented the spirit of their initiative: Manovali Nati Liberi, today known as Manaly. The goal was clear: to work with passion, aiming for professional and personal well-being and growth. In the early years, Manaly focused on renovation, restoration, building and green area maintenance, and general porter services. These activities laid the foundation for a versatile and reliable cooperative called Manaly Services.
The turning point came in 1984 when Manaly won the contract for the setup of the Mozart Festival in Vicenza, the city's most prestigious event. This assignment marked the beginning of specialization in event setup, expanding services to the theatrical and fair sectors. Since 1989, Manaly began to focus on trade show exhibitions, gradually reducing the original activities. This evolution led to the creation of Manaly Stand Events, eventually becoming today's Manaly Design&Build, a reference point in the event setup and trade show design sector.
Curious to learn more? Through the historical archive of Manaly, you can immerse yourself in the highlights that have defined our journey. Click here to browse it!
The Art of Event Setup: Synergy Between Aesthetics and Functionality
The process for event setup begins with planning, where the event's objectives and the client's needs are defined. Next comes the design phase, in which detailed layouts, scenographies, and decorations are created. Logistics play a crucial role: coordinating setup and dismantling times, managing suppliers, and ensuring everything is perfectly in order requires experience and competence.
A successful setup is one that amazes the participants, creating an environment that fully reflects the desired theme and atmosphere, without neglecting comfort and safety. Event setup is therefore a combination of aesthetics and functionality, where every detail counts to transform a vision into reality.
Click here to learn more about how Manaly manages event setups!
Innovation and Sustainability: The Future of Event Setup
Event setup is continuously evolving, with increasing attention to innovation and sustainability. Advanced technologies are revolutionizing the way events are conceived and experienced, improving participants' experience and optimizing design and setup processes. At the same time, sustainability has become a fundamental pillar. The use of recyclable materials, the implementation of eco-friendly practices, and waste reduction are now essential for companies in the sector.
A concrete example is the event that Manaly set up for Inditex, developed in Zara's flagship store during the Fuorisalone in Milan. In this project, the structure had to be built with sustainable and fully recyclable fabrics, in line with Inditex's "zero waste" approach. The structure transformed the store's entrance into a sensory pathway, harmonizing with the brand's heritage and dialoguing with the original architecture. Take a look by clicking here!
If you need to set up or organize a corporate event or want to design your trade show stand, you can rely on us at Manaly. For over 40 years, we have been supporting companies in identifying the best expression solution. Contact us and find out if we are right for you!
Manaly: Sustainability as a Growth Engine
Manaly has always stood out for its commitment to environmental sustainability. Our company, with a strong focus on eco-friendly practices, already boasts certifications such as PEFC and Legno Veneto, confirming our active membership in the Consorzio del Legno Veneto. However, our goal is to take a further step forward to obtain new certifications and constantly improve our sustainable practices. To achieve this goal, we are investing in a series of training courses and consultations aimed at deepening our knowledge in the green sector.
Sustainability is also a matter of... training
In recent months, we have undertaken an intense and thorough training path, structured around various fundamental themes for our sustainable growth. The first courses focused on exploring wood, delving into its applications in the sectors of setup, furniture, and construction. This allowed us to gain a comprehensive overview of the potential and peculiarities of this material. We also examined products and practices related to the circular economy, studying the reuse of materials and waste minimization. These courses represent only the beginning of a long training journey that will last months.
In this context (project “Wood Green & 4.0 Transition in the Veneto Wood Sector”), we were accompanied by the Consorzio del Legno Veneto, along with Andrea Zenari, Gilberto Toneguzzi e Enrico Cancino.
Measure to improve: calculating our environmental impact
The next step in our training path, with the support of Gianesin, Canepari & Partners, will focus on calculating our environmental impact. Understanding and measuring the impact of our activities is essential to implement effective emission reduction strategies and improve our company's overall sustainability. We will involve every department, from production processes to logistics, to ensure that everyone has the awareness and skills necessary to contribute to our common goal of reducing environmental impact.
We want Manaly's commitment to sustainability to materialize in tangible and continuous actions. Investing in employee training and calculating our environmental impact is just the beginning of a journey that will make us increasingly ecologically responsible.
We are convinced that aiming for a more sustainable future is not only a duty to our planet but also an opportunity to innovate and constantly improve. Sustainability is a choice that pays off, and we at Manaly are ready to do our part for a greener tomorrow.
Sustainability in action: our success stories
Our commitment to sustainability is reflected in the projects we carry out. The Ferretto stand is a prime example, featuring a back wall entirely made of PEFC-certified material, demonstrating how the use of sustainable materials can seamlessly integrate into exhibit design. Click here to learn more!
Another significant project is the Veneto Agricoltura stand, where the wood used for the construction of the huts is PEFC and Legno Veneto certified, coming from sustainably managed forests in the Veneto Region. Take a look by clicking here!
In the Caffè Diemme stand, we also used raw wood boards recovered from the Vaia storm damage, highlighting our commitment to reusing natural materials. To find out more, click here!
These projects are tangible testimonies of our commitment to promoting responsible resource management and actively contributing to environmental conservation.
Did you enjoy this article on corporate sustainability? If you are interested in creating an exhibition stand or need information on this topic, Manaly is at your disposal. contact us!
Company Christmas Event: 5 Strategies to Make It Unforgettable
Organizing a company Christmas event requires meticulous attention to detail and careful planning. In this article, we will explore five key elements that will contribute to the success of your event. Keep reading to discover more!
Christmas Set Design: Creating a Magical Atmosphere
The design of the Christmas set can radically transform the event, creating a magical and engaging atmosphere that intertwines with the festive spirit. Investing in custom corporate decorations, such as Christmas trees with brand colors and lights, not only creates a festive environment but also reinforces the company's identity, promoting a sense of belonging among employees.
Choosing the Perfect Venue for Your Company Christmas Event
The choice of venue is crucial for a successful company Christmas event. A strategic location can enhance the overall experience by offering versatile spaces for activities and promoting interaction among participants. You may consider hosting the event directly at the company headquarters, provided the facility is suitable. Alternatively, choosing another venue that provides high-quality catering services ensures an unforgettable culinary experience.
A surprise detail
In addition to captivating set design and a suitable venue, a surprise touch makes the company Christmas event truly special. Introducing Christmas-themed entertainment or inviting special guests will positively surprise participants. This unexpected element will not only make the event unforgettable but also contribute to creating an atmosphere of joy and camaraderie among colleagues.
For example, a surprise live performance with artists or involving employees in interactive themed activities can enhance your event.
Family Day for an inclusive company Christmas
An innovative option to make the event even more special is organizing a Family Day. Involving not only employees but also their families creates a warm festive atmosphere.
A tangible example of success is the Family Day organized by Manaly for the company 3B spa. This event offered recreational activities for all age groups, creating a shared experience that conveyed company values and solidified corporate identity among employees.
Clic here to learn more about the 3B spa event!
The importance of a partner who turns your ideas into reality
Choosing a partner that provides assistance in all stages of the event, from concept to design, logistics to final execution, is crucial to ensure success and the smoothness of the experience. Comprehensive support means having a reliable ally who takes care of every detail, from creative conception to the practical management of the event. The constant presence of an experienced team during the event itself ensures an immediate response to any unforeseen circumstances, ensuring a seamless experience for all participants.
In this context, Manaly stands out as the ideal partner: with 40 years of solid experience in the events industry, it offers a complete service covering all planning and execution phases.
Click here and discover more about how Manaly carefully follows every detail of its events!
Conclusion
In summary, organizing a successful company Christmas event requires the investment of time and energy in many details that will not only make the event enjoyable for employees but also contribute to strengthening the sense of corporate belonging. The ultimate goal is for the event to be a moment of celebration and sharing that leaves a lasting impression in the memory of all.
If you are interested in organizing a company Christmas event or need information on this topic, Manaly is available, contact us!
Manaly: 42 years of creative successes in trade fair stands
On October 15, a significant moment was marked for Manaly: 42 years of commitment, passion, and innovation in the field of trade fair setups and events. Founded on strong values and a forward-looking mission, Manaly has grown and evolved from a shared vision of cooperation and local commitment.
42 years in trade fair setups: a journey through the historical archive
Our history is a testimony to the constant evolution over the years. From a humble beginning of being a "jack-of-all-trades" to creating stunning exhibition spaces and large-scale events. Each step of our journey reflects the commitment to surpassing our clients' expectations.
Through Manaly's historical archive, one can delve into the pivotal moments that have defined our journey. This historical insight provides a unique perspective on our roots, highlighting how the experience gained over the years has made Manaly a reference point in the trade fair and event industry.
This historical heritage and the journey of growth can be explored here.
Enduring Values
As we celebrate 42 years of Manaly's history, we look towards the future while never forgetting the core principles that have defined us over these decades. Cooperation takes precedence in our value framework: we share visions and responsibilities, strengthening the pillars of our success through collaboration.
This philosophy also embraces intergenerational solidarity, welcoming and integrating young talents into the company's decision-making, creative, and operational processes.
Finally, our commitment to the local community and the environment is a tangible element within our mission, reflected in sustainable practices and supported by our PEFC and Legno Veneto certifications.
Click here to delve deeper into "who we are."
La Biennale di Venezia: a journey through contemporary Art and Design
La Biennale di Venezia is one of the most prestigious and longest-running cultural events in the world, attracting art lovers, artists and critics from every corner of the planet. This international event, also known as the Venice International Film Festival, has a history spanning over a century and has left a significant mark on the contemporary art scene. In this article, we will explore the history, curiosities and current aspect of the Venice Biennale, putting the emphasis on both the artistic and the technical and design aspects.
History of the Biennale di Venezia
The Venice Biennale was founded in 1895 as an art exhibition to promote Italian art and culture. Initially, the event focused only on the visual arts, but over the years it has expanded to include other disciplines, such as architecture, film, theater and dance. Its aim was to create a bridge between artists and the public, offering a platform for the exhibition of the most innovative works of the time.
Curiosities about the Biennale di Venezia
One of the most fascinating curiosities of the Venice Biennale is its system of participation and selection. Each country organizes its own national representation and selects the artists to be sent to the Biennale. This feature makes the event a real triumph of different cultures and artistic visions, allowing visitors to immerse themselves in a variety of artistic expressions from all over the world.
Another interesting aspect is the awarding of the best artists. The international jury awards prizes such as the Leone d'Oro for the best national participation and the Leone d'Oro for the best artist of the exhibition. These awards are coveted and often earn the winning artists fame and prestige.
The Biennale di Venezia today
Today, the Venice Biennale has grown into a major event with multiple venues and a diverse range of artistic disciplines represented. The exhibitions are hosted in various pavilions, exhibition spaces and theaters throughout the city of Venice. Emerging artists and international celebrities mingle among the works, creating a lively atmosphere of cultural exchange.
Another relevant aspect of the current Venice Biennale is the integration of technologies and design into art. Many contemporary artists use technological innovation as an integral part of their work, creating interactive installations and multimedia works that engage audiences in a whole new way.
The design of the exhibition spaces themselves plays a crucial role in the overall experience of the Biennale. Architects and designers are called upon to create environments that enhance the works of art and offer the public a suggestive setting for appreciating the works on display. The harmony between the art and the design of the spaces is essential to create a coherent and engaging narrative.
In 2021, Manaly curated the Chilean Pavilion at the Venice Architecture Biennale, presenting an extraordinary and refined work. The installation consisted of a wooden volume colored electric blue, with a deliberately provisional character, conceived as a sort of "room of wonders". This space has collected 500 testimonies, transformed into as many paintings, which illustrated moments of daily life in the José Maria Caro neighborhood in Santiago de Chile. This work has demonstrated how it is possible to restore the history of a community through visual art, without the need for many written words.
The Venice Biennale is much more than just an art exhibition; represents a fundamental moment for contemporary art and offers an overview of global creativity. Throughout its long history, it has been able to adapt and embrace new art forms and new technologies, remaining one of the most influential and respected cultural manifestations in the world.
The sustainable materials favored by Manaly designers
The design industry is increasingly focusing on environmental sustainability, trying to adopt eco-friendly materials to reduce the impact of creations, especially temporary ones, typical of our sector, intended for events, fairs and exhibitions, etc. These productions can generate a significant environmental impact due to the production of waste and energy consumption.
In this article, we'll explore three of Manaly's designers' favorite sustainable materials and see how using these innovative solutions is revolutionizing the exhibition industry.
PEFC certified wood and Legno Veneto
Wood has always been one of the most used materials in design and architecture, but its production can have a significant impact on the environment. Here in Manaly, we have embraced environmental sustainability for years, so much so that we became part of the Veneto Wood Consortium and, subsequently, obtained the PEFC certification. PEFC guarantees that the wood comes from sustainably managed forests, respecting environmental, social and economic standards; Legno Veneto, on the other hand, is produced using exclusively trees from Veneto forests, minimizing transport and the environmental impact associated with this process. Whenever possible, thanks to the use of these sustainable materials, our designers create structures and furnishings with an eco-friendly history, contributing to the conservation of natural resources.
A tangible example can be found in the project created for Veneto Agricoltura, in which tradition has been enhanced through a "green" approach, demonstrating how sustainability, aesthetics and functionality can coexist harmoniously with nature. Read more here!
Sustainable materials: stabilized moss
Another sustainable material used by our designers is stabilized moss. It is a form of natural greenery that undergoes a special treatment to preserve its freshness and softness over time, without requiring maintenance or water. Preserved moss not only adds a natural and organic touch to design creations, but it is also an environmentally friendly choice, as the stabilization process uses less energy and resources than other forms of vegetation conservation. This unique material is ideal for green walls, decorative panels and interior fittings, creating a relaxing and natural environment without sacrificing the well-being of the ecosystem.
Manaly has used it expertly and creatively on multiple occasions. Two examples are the CTS stand at the ITMA fair in Milan and the HGears stand at Eurobike.
Click here to see the CTS booth and read the HGears insight here!
Linoleum
Linoleum is another material loved by Manaly's designers for its sustainability and versatility. Unlike plastic and other synthetic materials, linoleum is mainly made from natural raw materials, such as linseed oil, resins, cork powder and natural pigments. This biodegradable material is an environmentally friendly choice for floor and wall coverings, as it does not release harmful substances into the environment and requires less energy to produce than similar synthetic materials. Furthermore, linoleum offers a wide range of colors and finishes, allowing designers to create sustainable aesthetic solutions without compromising style and functionality.
The floor of the Zara pop-up created for the Milan Fuorisalone, in which the main themes were the brand's innovations from a sustainable point of view, was created with Linoleum. Read more here!
The materials described above are just a few examples of how sustainability can be integrated into the creative process. Choosing to use them for our stands demonstrates how sustainable design can be a driving force for a better future, where beauty and ethics come together to create a healthier and more planet-friendly environment.
Do you want more information? Contact us!
Rediscovering the past to build the future: the value of the corporate museum and Heritage Marketing
In Italy, the concept of "corporate museum" came to life in the 1960s, when companies such as Pirelli, Martini, Richard Ginori and Alfa Romeo began to create corporate collections and archives, which were later transformed into corporate museums. Since then, other important museums have emerged such as the Barilla historical archive, the Eni archive, the Alessi museum, the Salvatore Ferragamo museum, the Milan water plant, the corporate museums of Kartell, Piaggio, Ferrari and Campari.
But what is a company museum and what is its purpose? Read the article to find out more!
What is a corporate museum?
A company museum is a cultural institution that focuses on the history and development of a specific company or industrial sector. Through exhibits, displays and permanent collections, a company museum tells the story and evolution of an entrepreneurial organization.
This type of museum offers a unique perspective on businesses and industries, allowing visitors to explore the changes, the evolution of technologies and the social and economic transformations associated with business activity. Often, a corporate museum is affiliated with a specific company or group of businesses that share a common history or business sector.
The exhibits inside can include historical objects, documents, photographs, machinery, prototypes, products and promotional materials. Through the use of multimedia, videos, testimonials and interactive narratives, the company museum makes corporate history accessible and engaging for the public.
Museimpresa, the Italian Association of Corporate Archives and Museums, has been bringing together archives and museums of Italian companies, some still in business, others not, for over twenty years, creating a circuit of visits, events and meetings that makes them lively places. Currently, the association has over 100 museums and archives of large, medium and small Italian companies... an authentic story of Made in Italy to be proud of!
What benefits does a corporate museum bring to the company?
A company museum has multiple purposes. Let's see them together!
- It preserves and promotes industrial and corporate heritage, enabling people to explore the history and evolution of businesses and industries.
- It plays an educational role, providing learning opportunities and stimulating curiosity about the entrepreneurial world.
- It is a Heritage Marketing tool, a marketing strategy that uses a company's history and heritage to create an emotional connection with consumers. The company museum can be seen as a key component of this strategy, as it showcases the authenticity and legacy of the company, creating a connection between the past, the present and the future. Through Heritage Marketing, businesses can leverage their history and heritage to build a positive reputation, build consumer confidence and differentiate themselves from the competition.
The top 5 of Italian business museums
Museo Branca: this museum tells the recipe of the famous herbal liqueur from four continents. It is housed in the historic factory still in operation, representing a unique example of a company operating in the heart of Milan.
Museo Ducati: this museum combines the history of motorcycling with that of the town in an enthralling journey. The seven media rooms feature a red helmet, a symbol of the space, which also hosts conferences. The museum itineraries include the history of production Ducati motorcycles and their socio-cultural context, racing motorcycles with their relative trophies and a path dedicated to the company's significant moments. Upon booking, it is possible to visit the Borgo Panigale factory, where visitors can observe the assemblies, tests and the famous racing department.
Galleria Campari: it is an interactive and multimedia museum, located inside the Liberty building of Sesto San Giovanni, which is the first authentic Campari factory, built in 1904 by Davide Campari. A digitized corporate heritage and in a multifaceted cultural deposit that exceeds 3,500 works among those on paper.
Museo Lavazza: in Turin, the Lavazza space allows you to embark on a sensory-emotional journey into the global culture of coffee, also with the support of the first intelligent coffee cup that allows you to activate installations and multimedia content and memorize the visitor's interactive journey. In the museum, intimate and evocative, the main stages that have marked over 120 years of the company's history are retraced.
Museo della Liquirizia: in Rossano, in the province of Cosenza, is Amarelli, an Italian company with a history that extends over several centuries. This museum chronicles the four hundred years of liquorice production and the eleven generations that have contributed to its tradition. In the 19th century, Calabria boasted an industrial district with over 80 companies linked to this plant.
Photos taken by Museimpresa.
Manaly returns to be part of Legacoop
We are thrilled to announce the return of Manaly, in the Legacoop association, the National League of Cooperatives and Mutuals. After many years of experience and independent successes, Manaly's choice to re-associate demonstrates the value of joining the League and seizing the opportunities it offers.
Who is Legacoop and what does it do?
Legacoop is an association that has been committed for 125 years to dynamically and effectively support the economic, social and civil protagonism of cooperative enterprises. Currently, Legacoop brings together over 15,000 cooperative enterprises present in all regions of our country and in various sectors, with the aim of creating development and wealth, always placing people and the territory at the centre.
The association develops a wide range of services and projects aimed at promoting the birth and growth of cooperative enterprises. Furthermore, Legacoop undertakes to spread the cooperative culture, enhancing its distinctive principles and supporting the economic, social and civil role of cooperative enterprises through representation activities. The main objective is to respond to the needs of people, who form the nucleus of cooperative enterprises.
Advantages of belonging to Legacoop
Being part of a large organization like Legacoop means having a stronger voice and greater weight in facing the challenges of the sector. Furthermore, its members can benefit from tax breaks, access to subsidized loans and participation in specific projects and tenders.
Legacoop allows cooperatives to get in touch with other cooperative enterprises, creating opportunities for networking and collaboration. This network can foster the exchange of knowledge, mutual learning and sharing of best practices.
Finally, the association organizes training and professional development programs for members (including management, leadership, sustainability, innovation and social responsibility), enabling them to acquire specific skills and knowledge to successfully manage cooperatives.
All of this therefore contributes to improving the competitiveness of cooperative companies and promoting their long-term sustainable growth.
The value of the cooperative network
Cooperation is at the heart of Legacoop's philosophy and represents a fundamental value for the companies that are part of it. Working together to achieve common goals brings benefits on an individual and collective level. Cooperative ethics promote transparency, fairness and democratic participation, creating an inclusive and responsible work environment.
Manaly has always valued people and respect for the environment as central themes of the cooperative, creating a competitive advantage in customer loyalty and in tackling complex projects. The cooperative has embarked on a new phase since 2009, investing in technology and culture to accelerate growth. But that's not all, Manaly is a modern company that believes and invests in people, hiring young people and integrating them into the company's decision-making, creative and operational processes to build the company's future.
The decision to return to Legacoop reflects Manaly's commitment to promote cooperative values. This synergy will allow it to benefit from the resources and opportunities offered by Legacoop, while at the same time contributing to the growth and strengthening of the entire cooperative movement.
Vicenzaoro: the story of a fair with an international breath
Vicenza, also known as the “city of gold”, happens to be a real jewel.
Our city can already boast a good reputation for being the cradle of Palladio... but the latter's architectures are not the only pearls it loves to show off. Over the years, it has become famous for the Gold Fair (Vicenzaoro), an international event, a point of reference for the goldsmith and jewelery sectors.
Continue reading the article to find out more about Vicenzaoro!
Vicenzaoro between history and tradition
According to tradition, the first documents regarding the prosperity of Vicenza's goldsmith production date back to 1300 (precisely to 1399, i.e. the act of constitution of the Fraglia degli Orafi di Vicenza which at the time brought together as many as 150 craftsmen).
At the time, the skill of the Vicenza goldsmiths was already appreciated by the Venetian nobles and by the Church which, periodically, commissioned them to create extremely precious artefacts. Thanks to the increase in demand, the Vicenza goldsmith's production began to evolve, causing the workshops in Vicenza and Bassano del Grappa to multiply.
However, the sector took off in the 1800s when, alongside the artisan workshops, real companies began to be born, small in size and generally family-run. In fact, they must be credited with having been able to project this art into the future, reaching very high levels of workmanship and always remaining at the peak of creativity over time. A centuries-old tradition, therefore, from the craftsman to the industry that has given Vicenza the title of "city of gold" and international fame.
Vicenza currently produces a third of the entire Italian goldsmith work!
Vicenzaoro today
For several years, Vicenzaoro has been the most important goldsmith trade fair in Italy and abroad. The numbers confirm its success: over 1,300 brands from 35 countries, always keeping the goldsmith tradition of this city at the center and becoming its most modern evolution.
The inevitable consequence was that Vicenza also became the home of the first Jewelery Museum in Italy (one of the few in the world!), which is housed in the Basilica Palladiana, created by Exhibition Group Spa with the support of the Municipality of Vicenza.
January 2023 edition - the real restart
The arrival of covid has affected the entire trade fair sector, including the gold fair: in 2020 both editions were skipped and instead restarted from September 2021, but with certain measures and restrictions to be respected.
From the point of view of the set-up, we can say that the real restart was seen from the edition that has just ended as for the three post-pandemic editions (September 2021 - March 2022 - September 2022) the stands created were pre-fitted stands (to meet the difficulties of the period), while for this first edition of 2023 the stands are once again personalized.
Manaly has followed the construction of 9 stands and some common areas of the fair. This involved a great deal of planning work but also internal planning and management, as all the stands belonged to the same event.
As always, the fair was sold out, filling all the pavilions and confirming all the major national and international exhibitors.
Did you like the story of Vicenzaoro? If you want to know more or if you need integrated consultancy for the design and construction of your stand, do not hesitate to contact us!
