Custom wooden exhibition stands: aesthetics, functionality and sustainability
Wood is becoming the undisputed star in the design of custom exhibition stands, thanks to its ability to combine aesthetics, sustainability, and customization. Its warm texture transforms a stand into a welcoming space, inviting visitors to step into a pleasant and engaging atmosphere. Keep reading to learn more about custom wooden exhibition stands!
The warmth of wood in custom exhibition stands
Wood offers a versatile aesthetic that naturally adapts to any style, from rustic to modern. Its natural texture adds a touch of originality, creating a pleasant contrast with the industrial materials that often dominate exhibition spaces.
But wood in custom exhibition stands is much more than just an aesthetic element—it is a living material that is easy to work with and customize. With wood, it is possible to create elements that reflect a brand’s identity, such as carved logos, custom displays, and uniquely designed furnishings. This flexibility allows companies to stand out from the competition and effectively communicate their uniqueness.
Environmental sustainability: an added value for the brand
In an era where environmental awareness is at an all-time high, choosing wood for custom exhibition stands means making a sustainable and responsible choice.
Using wood sourced from sustainably managed forests is a strong statement of a company’s commitment to protecting the planet. That is why here at Manaly, we are PEFC e Legno Veneto certified. This commitment allows us to guarantee complete traceability of the wood, from the forest to the finished product. Learn more about our approach by clicking here!
A concrete example of how wood can be integrated into an industrial context with a sustainable perspective is the Ferretto stand at Mecspe 2024.
Together with the mechanical engineering company, we chose to create part of the back wall in milled PEFC-certified wood, contrasting with the rest of the steel wall, creating a fascinating dualism between materials. Discover more in the case study by clicking here!
Practical Benefits Beyond Aesthetics and Sustainability
In addition to aesthetic and environmental advantages, wood also offers practical benefits. It is a lightweight and easy-to-work material, simplifying the assembly and disassembly of exhibition setups.
Engaging Visitors in Exhibition Stands
Wood has the power to create a connection between people and nature. Its presence in an exhibition stand conveys a sense of warmth and hospitality, encouraging visitors to stop, explore, and interact. The tactile sensation of wood, combined with its reassuring aesthetics, stimulates the senses and fosters conversation, turning a stand visit into a memorable experience.
A perfect example is the Diquigiovanni stand at Klimahouse 2023. Wood played a key role in creating a healthy, comfortable, and sustainable environment, perfectly highlighting the showcased product. Check out the full case study by clicking here!
Moreover, choosing wood for custom exhibition stands enhances the integration of digital technologies, such as interactive screens embedded within the structures or dynamic elements that respond to visitors’ movements, increasing engagement.
Custom Wooden Exhibition Stands: A Strategic Choice
Integrating wood into custom exhibition stands is a strategic choice that goes beyond aesthetics. It means communicating a brand’s values, creating an engaging experience for visitors, and demonstrating a concrete commitment to environmental sustainability. Wood, therefore, proves to be a powerful tool for standing out in an increasingly competitive exhibition landscape.
Did you find this article on custom wooden exhibition stands helpful? If you’re interested in designing an exhibition stand or event, trust Manaly to create a tailor-made exhibition stand. We will support you from start to finish, transforming your vision into reality. Contact us!
Logistics for stands and events: Manaly's approach
In the field of trade show and event setup, logistics play a key role in creating quality displays. Stands and events undoubtedly represent great opportunities for branding and growth for companies, but they are often challenging in terms of management and transportation.
In the following paragraphs, we will explain how we at Manaly handle logistics for stands and events, also striving to optimize costs, movements, and productivity flows. Keep reading the article!
Logistics for stands and events: the importance of planning
When it comes to logistics for trade show stands and events, three concepts emerge as fundamental: flexibility, dynamism, and above all, planning. These principles guide every phase of our work at Manaly and are particularly important when working with customized projects. For us, every job is a unique project that requires tailored management.
The logistics process for trade show stands and events begins with careful and thorough planning. This preliminary phase is crucial to organizing movements and transportation in the best possible way. From these early stages, it is necessary to adopt a flexible mindset that is open to unforeseen circumstances, to be ready to respond quickly and with concrete solutions to any obstacles that may arise.
Through discussions with the heads of various departments, priorities are established based on deadlines, production times, and staff availability. At the same time, the operational site plan is developed, which includes the logistical planning of vehicles and personnel, travel arrangements, hotel bookings, flights, and other organizational aspects.
Accurate planning and effective preparation ensure that those working on-site, in the field, can operate in the best conditions. Our planning, therefore, cannot follow a rigid industrial model but must be dynamic and flexible in its operational details.
Do you want to learn about all the other stages necessary for creating a stand in detail? Find out by clicking here!
The warehouse: a strategic ally for successful stands
The warehouse plays a central role in our logistics strategy for stands and events. It is not just a storage space but an operational center that significantly contributes to the effective management of projects. In a sector where stands often need to be transported between different cities, countries, or trade shows, an efficient warehouse becomes a key resource.
Having a warehouse available offers several benefits. Let's look at some of them together!
- Cost and movement reduction: storing materials in a single centralized location helps reduce transportation expenses and minimize unnecessary movements.
- More efficient planning: having a single reference point for storage helps in planning and generally in managing projects and orders.
- Material preservation: the warehouse allows for the safe and optimal storage of equipment and materials needed for assembly. It also serves as a storage area for stands; at the client's request, here at Manaly, we can store the stand in our warehouse.
The future of logistics for stands and events at Manaly: innovation and development
All departments of Manaly, including the logistics area, are at the center of an innovation process aimed at making management increasingly "lean," that is, more efficient and functional. This improvement journey is already underway and continues to evolve, starting with the training courses we are undertaking with Gianesin, Canepari & Partners.
This commitment to training allows us to continuously improve our processes and guarantee high-quality service at all stages of the job.
Did you find this article on logistics for stands and events useful? If you are interested in creating a trade show stand or event, know that we will support you from start to finish with your project. Don't hesitate to contact us!
Manaly: 42 years of creative successes in trade fair stands
On October 15, a significant moment was marked for Manaly: 42 years of commitment, passion, and innovation in the field of trade fair setups and events. Founded on strong values and a forward-looking mission, Manaly has grown and evolved from a shared vision of cooperation and local commitment.
42 years in trade fair setups: a journey through the historical archive
Our history is a testimony to the constant evolution over the years. From a humble beginning of being a "jack-of-all-trades" to creating stunning exhibition spaces and large-scale events. Each step of our journey reflects the commitment to surpassing our clients' expectations.
Through Manaly's historical archive, one can delve into the pivotal moments that have defined our journey. This historical insight provides a unique perspective on our roots, highlighting how the experience gained over the years has made Manaly a reference point in the trade fair and event industry.
This historical heritage and the journey of growth can be explored here.
Enduring Values
As we celebrate 42 years of Manaly's history, we look towards the future while never forgetting the core principles that have defined us over these decades. Cooperation takes precedence in our value framework: we share visions and responsibilities, strengthening the pillars of our success through collaboration.
This philosophy also embraces intergenerational solidarity, welcoming and integrating young talents into the company's decision-making, creative, and operational processes.
Finally, our commitment to the local community and the environment is a tangible element within our mission, reflected in sustainable practices and supported by our PEFC and Legno Veneto certifications.
Click here to delve deeper into "who we are."
The AEFI-ASAL Protocol: a greener design also in the fittings
Nowadays, the problems related to climate change and the awareness that the planet's resources are not infinite, show us sustainability no longer as an option, but as an obligatory path to follow.
The installations, often temporary and used for events such as fairs, exhibitions and concerts, have a significant impact on the environment due to the production of waste and energy consumption. To reduce the negative impact on the environment, it is therefore important to adopt sustainable practices during their design and construction.
The AEFI-ASAL Protocol of FederlegnoArredo is one of the latest news on this topic.
What is the AEFI-ASAL Protocol?
The FederlegnoArredo AEFI-ASAL Protocol "Set-up guidelines and additions to the district technical regulations" is a document that establishes the guidelines for safety and health protection in the use of furnishing products. This protocol was developed by the Technical Commission of Aefi (Association of Italian exhibitions and trade fairs) with Asal, the trade association in the set-up sector belonging to Federlegno-arredo.
Who are these guidelines intended for and what issues do they address?
The AEFI-ASAL Protocol is intended for manufacturers, distributors, installers and end users of furniture products and focuses on the risks associated with the use of furniture products, such as furniture stability, component safety, labeling and the reporting of dangers and compliance with safety requirements during the design, production, transport and assembly phases.
The principles to be based on are those of the "design for disassembly", i.e. initial design methods that allow for easier final disassembly. In particular, the aim should be the ease of separating the different materials and recycling or disposing of them in the correct way at a later stage.
What is the objective of the AEFI-ASAL Protocol?
The goal is to abandon the concept of linear economy and adopt a circular approach so that waste is minimized and resources are reused efficiently. This includes the obligation on the part of the exhibitors/fitters to correctly manage or send to disposal recovery plants the waste produced during the activity.
But that's not all... the aim is also to make the temporary installations increasingly complete and complex architectures, which make the most of the Made in Italy on display.
In conclusion, displays can have a significant impact on the environment, but through sustainable practices and increased awareness, we can reduce this impact and contribute to a more sustainable future for all. The AEFI-ASAL Protocol of FederlegnoArredo represents, in fact, an important step forward for the safety and protection of health in the use of products in all stages of construction of the exhibition spaces.
Manaly has always been close to sustainability issues and is committed every day to respecting the resources our planet offers us: the PEFC and Legno Veneto certifications are just a few demonstrations of our concern. Manaly sees innovation, safety and sustainability in the protocol, and is enthusiastic about this new working method, coordinated and shared between the exhibition centers and fitters, which accelerates the ecological transition.
