Design&build: a new look for Manaly
To celebrate the company's 40th anniversary, Manaly has decided to renew its image: the restyling of the logo and the new website have been designed to respond to the need to give the company a more modern image and communicate in a the services offered are simple and straightforward.
A turning point that, in a historical period characterized by great changes, the company felt the need to implement in order to be correctly perceived by the market, but also to convey to its shareholders, partners and collaborators the intention to continue the growth process, which had begun way back in '81, and to continue the investment action on personnel and on the company itself.
Manaly Design&Build
For this reason, on the occasion of the anniversary, the claim stand events was replaced with design&build which today represents more comprehensively the services offered by the company: not only the creation of exhibition spaces and events, but a complete support that integrates aspects of design, planning, set-up, multimedia, logistics and transport.
To complete this renovation, Manaly has opened its historical archive in digital format: a permanent online exhibition in which images of stands and events alternate with unpublished moments in the history of the brand. A photographic collection strongly desired to describe and enhance not only in words, but also through images, the four decades of activity.
To view the historical archive, you can access via the following link: https://manaly.com/archive-storico/
The restart of the exhibition sector told through numbers
The reopening of the exhibition activities in presence, accompanied by adequate measures of health prophylaxis, is giving interesting and useful feedback. The calendar of trade fairs dedicated to the industrial sectors organized by CFI Associates, starting from June 15 and until November 28, 2021, records 54 international fairs and 7 national fairs. Of these, 39 events have taken place to date, 36 of which are international.
Restart of the exhibition sector: some data
At more than half of the exhibition itinerary, some interesting indications of the climate in which the events were experienced and what perspectives can be identified for the future can already be obtained. The data available show, on average, a participation that is going well over 50% of that recorded pre-pandemic and the presence of professional visitors that is close to 30%, with an incidence of foreign operators of 15% of the total.
The most interesting aspect is the positive and constructive atmosphere that was experienced during the days of the fair: the pleasure of talking in person, planning future activities together, viewing and testing the products on display. Basically, we are working well with a high quality level of supply and demand: all satisfied with an outcome that went beyond the best expectations.
In conclusion, there is a concrete prospect of a gradual return to normalcy in the context of an economic recovery that is hoped to be solid and lasting.
Everything therefore suggests a positive and satisfying trade fair year 2022 that the CFI Associates have undertaken to organize with 82 high-level international events and 12 national events, a complete expression of the competitive capacity of industrial companies, the attractive strength of Made in Italy and concrete moment of recovery and development of commercial exchanges through the exhibition tool.
2022 calendar of the exhibition sector
The CFI 2022 Calendar includes 82 internationally qualified fairs and 11 national fairs, of which:
- 15 events in the Agri-Food area
- 17 events in the Automotive, Leisure area
- 17 with capital and process assets area
- 13 events in the Building area, Casa Arredo
- 4 Medic-Farma area events
- 27 events in the Moda Persona area
The events are hosted in the exhibition districts of Bari, Bologna, Cernobbio, Cremona, Florence, Genoa, Milan, Parma, Rimini and Verona.
The resumption of trade fair activities starting from 15 June 2021, in full compliance with the anti-pandemic prophylaxis regulations, resulted in encouraging and positive results with a concrete forecast of a positive 2022. The objective is the recovery of exhibitors and professional visitors to the preceding the pandemic which, with reference to the recorded data, had reached 60,000 exhibitors, 4 million visitors, with 2.7 million square meters. net exposure occupied. The degree of internationality of the CFI Associate Fairs was 35% for exhibitors and 24% for visitors.
Source: CFI Industry Fairs Committee | year 2021 | https://cfionline.net/news/
Il Bosco Solidale: Sustainability as an opportunity for innovation and growth
On Sunday 13 September, within the Fair & Festival of the Forests of Longarone, we presented the case of "Il Bosco in Spiaggia", a project born in the lockdown period and aimed at using the wood of trees felled by the Vaia storm to create structures suitable for ensure distance on the beaches.
Solidarity forest: what is it?
The project was born from the idea of our President Alessandro Montanari, who dreamed of creating a product to guarantee social distancing on the Venetian beaches using the wood deriving from the trees felled by the Vaia storm in 2018. From this vision an ethical marketing project was born. aimed at allocating economic proceeds to the restoration of the Veneto woods affected by the Vaia storm, through a program of awareness and ecological and social responsibility conceived and promoted by our friends and partners at Sbalchiero & Partners.
The main theme of the event was to promote a discussion between companies and institutions on the possibility of implementing effective and incisive interventions that place the environment and sustainable development at the center. In addition to Manaly and Sbalchiero & Partners, Veneto Agriculture and PEFC Italia were institutional partners who supported the project and Raffaella Fagnoni, full professor of industrial design at the IUAV and expert in social and environmental design.
In Italy, forests cover 36.4% of the surface, but there is a lack of suitable policies to allow the forest sector to take off. Suffice it to say that Italy imports over 20 million tons of wood a year (often of non-transparent origin), equal to almost 80% of the total used in our country. This is what emerges from the “First national report on the state of forests and the forestry sector” which tells of a market far below the European averages.
The hope is to be able to transform the isolated case of "Il Bosco in Spiaggia" into a broader and national program called "Il Bosco Solidale", with the aim of enhancing local wood, raising awareness of businesses and consumers through initiatives social networks, certified supply chains and eco-sustainable products.
To review the conference click on the link https://www.youtube.com/watch?v=Vt5UaADTQjc
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