Fuorisalone 2025: Three Installations by Manaly in Milan
During Milan Design Week 2025, Manaly oversaw the creation of three installations across the city, collaborating with brands eager to express their world through thoughtfully curated spaces. Once again, Fuorisalone proved to be a unique opportunity to witness how design takes shape outside traditional contexts—and as always, we were there.
In this context, Manaly had the pleasure and honor of contributing to the development of three exhibition projects: Stefanplast, Novamobili e C.P. Company. Three very different experiences, united by a shared focus on detail, materials, and above all, storytelling through space.
Keep reading to discover the details of the three installations!
Stefanplast – DOMUS at Fabbrica del Vapore during Fuorisalone
At Fabbrica del Vapore, Stefanplast unveiled its new DOMUS collection. A project that blends aesthetics with environmental responsibility, DOMUS is a line of furniture made from post-industrial recycled plastic, characterized by harmonious shapes and contemporary colors.
Manaly curated the entire exhibition area, transforming it into an immersive journey. Visitors not only discovered the products but also became active participants in the installation by choosing and suggesting color shades that inspired them. This participatory experience turned the audience into co-creators of the design.
Novamobili – Ten Years on Via Gioia
2025 marks a major milestone for Novamobili: ten years in Milan with its flagship store on Via Gioia, celebrated in style during Design Week. To mark the occasion, the brand revealed Dedalo, a refined and flexible upright system designed to naturally adapt to any environment.
Manaly contributed to the event setup at The Mall in Milan by creating two key elements:
- A lightweight, quick-to-assemble entrance wall made from a wooden frame covered in black fireproof fabric, delivering a striking visual impact.
- A backlit bookcase in black melamine wood, over 10 meters long and 4 meters high, positioned at the rear of the space. The modules were pre-installed for quick assembly, while the warm lighting highlighted the architectural design and elegance of the materials.
C.P. Company at Fuorisalone – A Minimalist and Textural Display
A long-time partner of Manaly, C.P. Company returned to Fuorisalone 2025 with a new installation at its flagship store in the heart of Milan. For this event, we designed a minimalist iron structure to showcase and elevate the new collection’s jackets, highlighting color, materials, and lighting.
The suspended fabrics, arranged in overlapping yet varied-sized layers, echoed the dominant colors of the garments, adding depth and dynamism to the scene. The structure itself mirrored the detail colors of the clothing—such as cuffs, collars, and zippers. A slim LED bar, aligned with the structure’s elegance, illuminated the products from above, creating a cohesive and sophisticated visual effect.
This wasn’t our first time curating C.P. Company’s window display campaign. Click here to see what we created last year.
Three different projects, all born with the same goal: to transform space into a tool for communication.
Intrigued by these installations? Discover the project we created for Zara’s flagship store during Fuorisalone 2023! On that occasion, we transformed the store’s entrance into a unique sensory journey, built entirely with sustainable and recyclable fabrics, perfectly aligned with Inditex Group’s “zero waste” philosophy. The intervention enhanced the brand’s identity while harmoniously blending with the existing architecture. Don’t miss the details—click here!
Do you have something similar in mind for your brand or project? Contact us! We’ll help bring your ideas to life with a custom-made project—just like these.
Il Bosco Solidale: Sustainability as an opportunity for innovation and growth
On Sunday 13 September, within the Fair & Festival of the Forests of Longarone, we presented the case of "Il Bosco in Spiaggia", a project born in the lockdown period and aimed at using the wood of trees felled by the Vaia storm to create structures suitable for ensure distance on the beaches.
Solidarity forest: what is it?
The project was born from the idea of our President Alessandro Montanari, who dreamed of creating a product to guarantee social distancing on the Venetian beaches using the wood deriving from the trees felled by the Vaia storm in 2018. From this vision an ethical marketing project was born. aimed at allocating economic proceeds to the restoration of the Veneto woods affected by the Vaia storm, through a program of awareness and ecological and social responsibility conceived and promoted by our friends and partners at Sbalchiero & Partners.
The main theme of the event was to promote a discussion between companies and institutions on the possibility of implementing effective and incisive interventions that place the environment and sustainable development at the center. In addition to Manaly and Sbalchiero & Partners, Veneto Agriculture and PEFC Italia were institutional partners who supported the project and Raffaella Fagnoni, full professor of industrial design at the IUAV and expert in social and environmental design.
In Italy, forests cover 36.4% of the surface, but there is a lack of suitable policies to allow the forest sector to take off. Suffice it to say that Italy imports over 20 million tons of wood a year (often of non-transparent origin), equal to almost 80% of the total used in our country. This is what emerges from the “First national report on the state of forests and the forestry sector” which tells of a market far below the European averages.
The hope is to be able to transform the isolated case of "Il Bosco in Spiaggia" into a broader and national program called "Il Bosco Solidale", with the aim of enhancing local wood, raising awareness of businesses and consumers through initiatives social networks, certified supply chains and eco-sustainable products.
To review the conference click on the link https://www.youtube.com/watch?v=Vt5UaADTQjc
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