Let's sum up our 2022!
This year too is coming to an end and it is time to sum up the past months through an analysis of what has been.
Why? Because we want to be able to start the new year in the best way by achieving new goals.
What happened in 2022?
The balance sheets at the end of 2022 say that the MICE world (organization of travel linked to conferences, fairs, events, congresses) has even exceeded expectations, even if not with pre-Covid volumes. Statistics state that a good 2023 is therefore expected but with a full recovery in 2024.
But what happened in our Manaly in this last year? Let's see it together.
- We can state that the results achieved in 2022 have returned to the levels of the pre-pandemic year, with a year that will close with a turnover of approximately €2,600,000, thus exceeding the turnover of 2019.
- Attention to corporate sustainability has always been a cornerstone in our company and, during the pandemic, we launched several projects that have finally seen the light this year: after joining the ForestaOroVeneto Regional Innovative Network (RIR), we have continued the collaboration with the Veneto Wood Consortium of which we are now officially members. In addition to the Legno Veneto certification, which guarantees the origin of the wood from the Veneto region, we have obtained the PEFC Chain of Custody (CoC) certification, which guarantees that the wood and tree origin of the material contained in a product actually comes from sustainably managed forests.
- Precisely thanks to our certifications, on the occasion of "Caseus", the most important regional event on the world of cheeses promoted by the Veneto Region, we created the first Legno Veneto and PEFC certified stand in a short supply chain.
- Our team has expanded into various departments, thanks to the inclusion of young and highly specialized figures, a sign of the company's ongoing commitment to putting people at the center of the cooperative's interests and values. The recruitment of young people and their integration in the decision-making, creative and operational processes of the company are fundamental elements in building the future of the company.
- A new layout and an update of internal processes have been studied for our warehouse. These have been actions that have allowed the logistics department greater control in the preparation phases of the various construction sites, increasing productivity and reducing the margins of error.
- Finally, we have renewed and expanded our carpentry by introducing two new cutting-edge machines to perfect the quality of our workmanship: thanks to the purchase of an automatic edgebander and a new 5-axis CNC machining centre, we are able to develop projects more and more personalized for our customers.
Towards the Manaly of the future
So all we have to do is celebrate our 2022, ready to face the new year with enthusiasm and full of new goals. The first, for example, concerns digitization in the company: in fact, we have started a process for the development of management software that will make it possible to digitize information and order documentation between the various departments, so as to increase the level of control, management and intervention in all operational phases.
We believe that it is essential to periodically stop and look back to understand and evaluate what has been done, only in this way will we have the possibility to face the future with the right awareness.
We are proud to be able to say that all the actions achieved so far fully reflect the values and corporate mission of Manaly, which we promise to carry forward also in the new year together with friends, customers, partners and suppliers.
HAPPY HOLIDAYS from all the Manaly team!
The corporate event as a marketing tool
Although we live in an increasingly digital and virtual world, the corporate event remains the best solution to affirm and increase brand awareness and strengthen the sense of community, involving participants in a concrete and emotional experience that creates strong engagement.
We have explored the topic in this article, read it to find out more
Why is important to organize a corporate event?
There are many reasons why a company should include the organization of events in its communication strategy.
Indeed, a corporate event:
- creates value, enhances the image of a company, product or service;
generates notoriety, improving its positioning; - it allows versatile communication, as a multidimensional and multichannel tool;
- it is able to reach its target thanks to the fact that it takes place live, creating an aggregating, empathetic and at the same time selective communication;
- it allows you to differentiate yourself from competitors, it is in fact more incisive than other forms of communication and can have easier access to the media through media relations activities;
- creates profit, generates new flows (tourism, sales, etc.).
How do you make a successful event?
The corporate event is a complex and articulated tool that requires planning, management, coordination and a lot of creativity.
The realization of an event is divided into three phases, let's see them together!
- Pre Event: in this phase all the strategic planning activities are set up, from the identification of concepts and objectives, to the planning and management of all the basic elements and the necessary logistics (positioning, period, duration, market, location, schedule , resources, investments, expected results). Furthermore, this is where all stakeholders are involved through communication and promotion.
- Event: the focus here falls on on-site management and coordination; the goal is to create an active experience aimed at increasing the number of visitors and stimulating interaction during the event.
- Post-Event: in this last phase, memory and loyalty must be stimulated through the reporting and dissemination of the results.
Why we have to trust an event manager?
Every new event must have within it elements capable of making it unique and unforgettable… and although already defined and tested, achieving what has been agreed in advance on the day of the event is not something to be underestimated, but a task to be entrusted to a professional.
This is how Manaly deals with events!
To create a successful event, the preliminary phases aimed at finding the correct communication strategy, in line with the customer's expectations, are essential.
Once the strategy has been defined, a meticulous planning, organization and coordination work by the Project Manager follows, which then flows into the project execution phase, in which what was previously planned is implemented.
Nothing must be left to chance! In fact, the experience of Manaly's craftsmen and foremen allows them to supervise all construction sites in Italy and abroad, guaranteeing a high level of control and the ability to intervene and manage any unforeseen events.
At the end of the event, this is evaluated as a whole together with the client, examining the quantitative and qualitative aspects. The achievement of the set objectives is verified, the level of customer satisfaction is measured and the perception of the brand by the participants is analysed.
Digital technologies at the service of the event
Although the human factor always prevails in an event, technology today also plays an essential role in this area. Digital adv, social campaigns and direct mail before the event are essential to increase the engagement of the participants.
Video projections and augmented reality are stimulators to entertain, amaze and excite. Finally, it is possible to consolidate relations with the participants thanks to the sending of post-event thank-you communications, stimulating the memory through photos and videos.
Creating a corporate event is therefore a fundamental action to be included in the promotion and communication activities.
If you need to organize an event or a stand, you can rely on us at Manaly, for over 40 years we have been supporting companies in identifying the best expression solution. Contact us!
The future is sustainable: Manaly is officially PEFC certified!
Creating, designing and building a quality product, thinking about the well-being of people, the growth of the territory and respect for the environment that surrounds us is not only a priority, but it is the greatest challenge that Manaly has set itself.
Our journey towards corporate sustainability has finally reached another major milestone: Manaly is officially a PEFC certified company.
What is PEFC?
The PEFC, Program for the Endorsement of Forest Certification, is an evaluation program of forest certification schemes present throughout Europe. It is an international association, of which Italy is also a member, through which the levels of sustainability of a forest are certified. This association was born in 1999, with the precise aim of protecting the owners of small tropical forests who had not managed to obtain certification. PEFC Italia protects forests, olive groves, urban greenery, poplar groves and trees in many areas of our territory, all with a view to a sustainable future.
Manaly's commitment to a sustainable future
After joining the Veneto Wood Consortium, an associative project of companies and institutions that aims to enhance the local wood supply chain, Manaly can guarantee its customers that the wood and tree origin of the material contained in a product comes from forests managed sustainably.
Manaly has been adopting a "green" approach for many years to ensure maximum respect for the environment, committing itself daily to the disposal and recycling of the material used. Manaly's continuous attention to environmental sustainability has led the company over the years to implement some good wood management practices and to carry out improvement operations within its carpentry workshop, always with a view to sustainability.
Taking care of our forests is not something we can do alone: currently only about 10% of the world's forests are certified for sustainable management, so we still have a long way to go and responsible choices to make. For example, when we are looking for a specific product, one of the simplest ways to protect our forests is to look for the PEFC label on the product itself: when it is present, it means that the raw material (wood) comes from a PEFC certified forest, i.e. a forest managed with the strictest environmental, social and economic requirements. A forest that will also have the opportunity to get to know future generations! Choosing PEFC certified wood means contributing to the reduction of carbon dioxide, protecting the environment and biodiversity.
This type of wood has complete traceability: from the area of origin, to processing, up to the sale. It is an ethical choice, which in addition to protecting those who are part of this association, deals a severe blow to the illegal activities with which entire areas are deforested without criteria.
Unsustainable wood: what are the risks?
Unsustainable forest management involves a number of risks, involving:
- animals;
- plant;
- people;
- environment.
The intense consumption of paper and wood, without subsequent reforestation, inevitably leads to deforestation. Forests contain water, produce oxygen and absorb carbon dioxide: cutting trees at a higher rate than the growth of new plants leads to the loss of biodiversity, the extinction of many animal species and the worsening of global warming.
What are the characteristics of a PEFC forest?
The guidelines of this association state that the PEFC forest is based on the following characteristics:
- protection of plant and animal species present in the forest in respect of biodiversity;
- respect for the rhythms of growth of the wood;
- reforestation of deforested areas;
- attention of indigenous peoples, workers and landowners.
Here in Manaly we use PEFC certified wood, because we believe not only in fight for the use of renewable resources instead of exhaustible ones, but we are aware of the effects that a sustainable wooden structure has on the environment and on the reduction of CO2. By building with certified wood, we encourage the regeneration of forests and their conscious and eco-sustainable management.
Do you want more information? Contact us!
PEFC Chain of Custody Certification, we're almost there!
From the beginning of its history to today, Manaly has always been strongly linked to the ethical values of cooperativism and social, economic and environmental sustainability. As proof of the company's commitment, since 2021 Manaly has undertaken a series of projects and initiatives with the aim of consolidating and certifying its dedication in this regard.
Thanks to the entry into the Consorzio Legno Veneto, an associative project of companies and institutions that aims to enhance the local wood supply chain, Manaly has started the process for obtaining the PEFC Chain of Custody (CoC) Certification, which guarantees that the woody and arboreal origin of the material contained in a product actually comes from sustainably managed forests.
Through responsible sourcing, demand for certified sustainable material is created, providing a financial incentive to maintain a forest as such and not use that land for other purposes.
Once the certification procedure, expected by September 2022, has been completed, Manaly will be able to offer its customers raw materials and products of certified origin, confirming the future vision oriented towards development through the enhancement of people and respect for the environment.
Unity is strength: Manaly partnerships
The forced stop period of the past two years has forced companies in our sector to completely review their commercial and investment strategies. Hence the partnership between Manaly, Città Invisibile e Raggi di Luce, with which we had already collaborated in the past, albeit in a less assiduous way.
The first, Città Invisibile, is a cooperative company, which provides a complete service with regards to setting up complex structures for festivals and concerts.
The second, Raggi di Luce, is a company that provides lighting and sound for shows, events, exhibitions and corporate events.
This alliance has allowed not only the creation of a single logistic center, but also the possibility of offering the customer an even more complete and tailor-made service. With this collaboration we aim to strengthen our presence on the events market, giving the end customer the possibility of having a single interlocutor for all design, planning, set-up, multimedia, logistics and transport services.
Manaly becomes part of the Veneto Wood Consortium
After joining the ForestaOroVeneto Regional Innovative Network (RIR) in 2020, Manaly continued its collaboration with the Wood Veneto Consortium of which it has now officially joined.
Legno Veneto: a new green chapter for Manaly
The Veneto Wood Consortium (Consorzio Legno Veneto) is not for profit and is made up of about fifty companies from all over the Veneto region that represent the links in the entire supply chain from the forest to the finished product: companies of owners and managers of woods, i. first transformation of wood, i. for the production of semi-finished and engineered products.
The Consortium's objective is twofold: to build a new way of thinking about the forest resource and everything related to it; to give new life to a sector that for centuries has been the flagship of the Veneto Region, with a view to sustainability, ethics and respect for the environment.
Manaly's continuous attention to environmental sustainability has led the company over the years to put into action some good wood management practices and to carry out improvement operations within its carpentry workshop, always with a view to sustainability.
Now, thanks to the Consortium, it is starting a process to obtain the PEFC Chain of Custody (CoC) Certification, which guarantees that the woody and arboreal origin of the material contained in a product actually comes from sustainably managed forests.
Still with a view to traceability of the material, one of the future projects of the Wood Veneto Consortium is to become a certifying body able to guarantee the local origin of the wood and therefore give its associates, including Manaly, the opportunity to enjoy this further certification branded Legno Veneto.
For more information on the Veneto Wood Consortium, consult www.legnoveneto.it
Design&build: a new look for Manaly
To celebrate the company's 40th anniversary, Manaly has decided to renew its image: the restyling of the logo and the new website have been designed to respond to the need to give the company a more modern image and communicate in a the services offered are simple and straightforward.
A turning point that, in a historical period characterized by great changes, the company felt the need to implement in order to be correctly perceived by the market, but also to convey to its shareholders, partners and collaborators the intention to continue the growth process, which had begun way back in '81, and to continue the investment action on personnel and on the company itself.
Manaly Design&Build
For this reason, on the occasion of the anniversary, the claim stand events was replaced with design&build which today represents more comprehensively the services offered by the company: not only the creation of exhibition spaces and events, but a complete support that integrates aspects of design, planning, set-up, multimedia, logistics and transport.
To complete this renovation, Manaly has opened its historical archive in digital format: a permanent online exhibition in which images of stands and events alternate with unpublished moments in the history of the brand. A photographic collection strongly desired to describe and enhance not only in words, but also through images, the four decades of activity.
To view the historical archive, you can access via the following link: https://manaly.com/archive-storico/
The restart of the exhibition sector told through numbers
The reopening of the exhibition activities in presence, accompanied by adequate measures of health prophylaxis, is giving interesting and useful feedback. The calendar of trade fairs dedicated to the industrial sectors organized by CFI Associates, starting from June 15 and until November 28, 2021, records 54 international fairs and 7 national fairs. Of these, 39 events have taken place to date, 36 of which are international.
Restart of the exhibition sector: some data
At more than half of the exhibition itinerary, some interesting indications of the climate in which the events were experienced and what perspectives can be identified for the future can already be obtained. The data available show, on average, a participation that is going well over 50% of that recorded pre-pandemic and the presence of professional visitors that is close to 30%, with an incidence of foreign operators of 15% of the total.
The most interesting aspect is the positive and constructive atmosphere that was experienced during the days of the fair: the pleasure of talking in person, planning future activities together, viewing and testing the products on display. Basically, we are working well with a high quality level of supply and demand: all satisfied with an outcome that went beyond the best expectations.
In conclusion, there is a concrete prospect of a gradual return to normalcy in the context of an economic recovery that is hoped to be solid and lasting.
Everything therefore suggests a positive and satisfying trade fair year 2022 that the CFI Associates have undertaken to organize with 82 high-level international events and 12 national events, a complete expression of the competitive capacity of industrial companies, the attractive strength of Made in Italy and concrete moment of recovery and development of commercial exchanges through the exhibition tool.
2022 calendar of the exhibition sector
The CFI 2022 Calendar includes 82 internationally qualified fairs and 11 national fairs, of which:
- 15 events in the Agri-Food area
- 17 events in the Automotive, Leisure area
- 17 with capital and process assets area
- 13 events in the Building area, Casa Arredo
- 4 Medic-Farma area events
- 27 events in the Moda Persona area
The events are hosted in the exhibition districts of Bari, Bologna, Cernobbio, Cremona, Florence, Genoa, Milan, Parma, Rimini and Verona.
The resumption of trade fair activities starting from 15 June 2021, in full compliance with the anti-pandemic prophylaxis regulations, resulted in encouraging and positive results with a concrete forecast of a positive 2022. The objective is the recovery of exhibitors and professional visitors to the preceding the pandemic which, with reference to the recorded data, had reached 60,000 exhibitors, 4 million visitors, with 2.7 million square meters. net exposure occupied. The degree of internationality of the CFI Associate Fairs was 35% for exhibitors and 24% for visitors.
Source: CFI Industry Fairs Committee | year 2021 | https://cfionline.net/news/
Il Bosco Solidale: Sustainability as an opportunity for innovation and growth
On Sunday 13 September, within the Fair & Festival of the Forests of Longarone, we presented the case of "Il Bosco in Spiaggia", a project born in the lockdown period and aimed at using the wood of trees felled by the Vaia storm to create structures suitable for ensure distance on the beaches.
Solidarity forest: what is it?
The project was born from the idea of our President Alessandro Montanari, who dreamed of creating a product to guarantee social distancing on the Venetian beaches using the wood deriving from the trees felled by the Vaia storm in 2018. From this vision an ethical marketing project was born. aimed at allocating economic proceeds to the restoration of the Veneto woods affected by the Vaia storm, through a program of awareness and ecological and social responsibility conceived and promoted by our friends and partners at Sbalchiero & Partners.
The main theme of the event was to promote a discussion between companies and institutions on the possibility of implementing effective and incisive interventions that place the environment and sustainable development at the center. In addition to Manaly and Sbalchiero & Partners, Veneto Agriculture and PEFC Italia were institutional partners who supported the project and Raffaella Fagnoni, full professor of industrial design at the IUAV and expert in social and environmental design.
In Italy, forests cover 36.4% of the surface, but there is a lack of suitable policies to allow the forest sector to take off. Suffice it to say that Italy imports over 20 million tons of wood a year (often of non-transparent origin), equal to almost 80% of the total used in our country. This is what emerges from the “First national report on the state of forests and the forestry sector” which tells of a market far below the European averages.
The hope is to be able to transform the isolated case of "Il Bosco in Spiaggia" into a broader and national program called "Il Bosco Solidale", with the aim of enhancing local wood, raising awareness of businesses and consumers through initiatives social networks, certified supply chains and eco-sustainable products.
To review the conference click on the link https://www.youtube.com/watch?v=Vt5UaADTQjc
Did you like the Bosco Solidale project? Follow us on our website!
