On March 26, Manaly enthusiastically took part in a valuable educational event organized by ITS Red Academy in collaboration with Confindustria Vicenza and Confartigianato Imprese Vicenza. The initiative, held at the Antonio Canova Institute in Vicenza, involved fifty students from the “Marketing Manager – Furniture System” course, who worked on real projects commissioned by seven companies in the sector, including ours. Keep reading to find out more!

A workshop connecting young talent and local businesses

The event aimed to build a direct bridge between education and the professional world. Divided into teams, the students presented digital and sustainable marketing strategies they had developed in the weeks prior, based on briefs provided directly by partner companies. It was a practical opportunity to tackle real market challenges and to experience working side-by-side with industry professionals.

Along with us at Manaly, participants included companies such as FBE Woodliving, LegnoPan, Ongaro Serramenti, Pozza 1865, Adeptev, and Baggio Felice. The initiative received the support and presence of prominent local figures, including Cristiano Perale, President of ITS Red Academy; Elisa Barausse and Paola Zanotto, Presidents of the Wood-Furniture sections of Confindustria and Confartigianato Vicenza respectively; and Member of the European Parliament Elena Donazzan. A clear demonstration of how high-level technical education today represents a strategic value for the local economy.

Manaly’s experience with ITS Red Academy
For Manaly, this collaboration was a valuable opportunity for openness and exchange. The students were welcomed to our headquarters to get a closer look at our company, explore the different production departments, and understand our work philosophy. They analyzed who we are, what we do, and how we communicate our brand, bringing a fresh and curious perspective to all of our activities.

We asked them to work on a communication project not directly tied to our core business — the design and creation of custom exhibition spaces — but related to an innovative idea we are developing internally: a line of sustainable pre-assembled stands. The project aims to combine functionality, aesthetics, and environmental responsibility. Although still in its early stages, the students approached it with great enthusiasm, delivering effective and stimulating communication and marketing proposals.

The experience was beneficial for us as well: it allowed us to see how the new generations interpret values such as sustainability, innovation, and communication. It was a genuine exchange, from which we gained valuable insights to continue improving.

Education, business, and sustainability: a shared vision

The event organized by ITS Red Academy perfectly reflects what Manaly believes in: a constant dialogue between education and business, where learning is never an end in itself, but a driver of growth for the entire production system. The practical and hands-on approach of ITS programs, developed in close synergy with companies, prepares young professionals who are truly ready to meet market demands.

Our involvement in this initiative reaffirms how important it is to invest in the future. Even the parallel project the students worked on stems from a real need: reducing the environmental impact of the trade fair sector by introducing more mindful, modular, and reusable solutions.

Manaly will continue to support projects that prioritize education, sustainability, and innovation, with the belief that true progress comes from listening to and involving the new generations.

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If you’re considering building a custom trade show stand or would like to learn more about sustainability in exhibition setups, the Manaly team is here for you. Contact us!