A Green Christmas: Manaly chooses sustainability with a real fir tree
Christmas has always been a special time for us at Manaly. This year, however, we’ve decided to make it even more meaningful by taking a concrete step toward sustainability with a truly Green Christmas.
In previous years, we created Christmas structures like trees and fireplaces in our carpentry workshop, personalizing them to make them uniquely ours while avoiding waste. This creative and responsible approach allowed us to celebrate the season in an original way. This year, we’ve taken it a step further by fully embracing sustainability with the use of a real fir tree (Nordmann fir, native to the Caucasus), thanks to our collaboration with Fattoria del Legno by Andrea Zenari. This Veneto-based company is dedicated to sustainable forest management and promoting the culture of wood.
We’ve worked with Andrea Zenari before, participating in a training course to deepen our knowledge of wood species, their characteristics, and the best ways to use them. That experience inspired us to make Christmas another opportunity to promote sustainability.
Keep reading to learn more!
Choosing a Real Fir Tree for a Green Christmas
This year, we opted to rent a real fir tree—a choice that combines tradition, innovation, and environmental respect. Thanks to Fattoria del Legno, the real tree is delivered for the holiday season and then returned to its natural habitat, where it is replanted. This approach allows us to:
- Reduce waste by avoiding the purchase of artificial trees.
- Promote responsible natural resource management.
- Support the local wood industry, which is essential for caring for mountain territories and combating hydrogeological instability.
- Preserve the tradition of Christmas trees with an innovative and sustainable approach.
A real tree is not only an aesthetic choice but also a sustainable one. Real fir trees, even when cut, continue to absorb CO₂, release oxygen, and improve air quality. This is confirmed by PEFC Italy, the leading forest certification system, which Manaly is proud to be certified by.
Real Trees vs. Artificial Trees
While artificial trees may seem like a sustainable option for multi-year use, their environmental impact is significant. Often made from non-recyclable plastic and produced in distant countries, their life cycle generates greenhouse gas emissions four times higher than that of a real fir tree. Additionally, long-distance transport further exacerbates their environmental footprint.
Choosing a real tree grown in Italy supports the local economy and contributes to responsible land management.
From Christmas to Exhibition Spaces: Sustainability in Our Projects
For Manaly, sustainability is not just about Christmas—it’s a core value that guides our work in designing exhibition spaces, fairs, and events. Just as we’ve chosen a greener Christmas with a real fir tree, we prioritize environmentally friendly solutions in our setups without compromising aesthetics and functionality.
Using natural materials, favoring local suppliers, and designing modular, reusable structures are choices that help reduce the environmental impact of our projects. The same care we take in selecting a sustainable Christmas tree is reflected in creating spaces that blend innovation, beauty, and respect for the planet.
Our Invitation to a Green Christmas
This year, we decorated our real fir tree knowing we made the right choice for the environment. It’s a small gesture, but we hope it inspires others to adopt more sustainable solutions too.
Curious to see us in action as we decorate our tree? Take a look by clicking here!
If you’re interested in sustainable design and need help creating a trade fair stand or event setup, we’re here to help—contact us!
