The starting point of Manaly: event setup
Event setup is an activity that combines creativity, organization, and precision. Every event, whether it is a fair, a conference, a festival, or a ceremony, requires careful planning that considers not only the aesthetic aspect but also the functionality and safety of the spaces. With 40 years of experience in the industry, Manaly has made event management the real turning point in its history. Continue reading the article to learn more!
The History of Manaly: From Origins to Success
The story of Manaly begins in 1981 when a group of 12 enterprising young men decided to found a cooperative with a name that represented the spirit of their initiative: Manovali Nati Liberi, today known as Manaly. The goal was clear: to work with passion, aiming for professional and personal well-being and growth. In the early years, Manaly focused on renovation, restoration, building and green area maintenance, and general porter services. These activities laid the foundation for a versatile and reliable cooperative called Manaly Services.
The turning point came in 1984 when Manaly won the contract for the setup of the Mozart Festival in Vicenza, the city's most prestigious event. This assignment marked the beginning of specialization in event setup, expanding services to the theatrical and fair sectors. Since 1989, Manaly began to focus on trade show exhibitions, gradually reducing the original activities. This evolution led to the creation of Manaly Stand Events, eventually becoming today's Manaly Design&Build, a reference point in the event setup and trade show design sector.
Curious to learn more? Through the historical archive of Manaly, you can immerse yourself in the highlights that have defined our journey. Click here to browse it!
The Art of Event Setup: Synergy Between Aesthetics and Functionality
The process for event setup begins with planning, where the event's objectives and the client's needs are defined. Next comes the design phase, in which detailed layouts, scenographies, and decorations are created. Logistics play a crucial role: coordinating setup and dismantling times, managing suppliers, and ensuring everything is perfectly in order requires experience and competence.
A successful setup is one that amazes the participants, creating an environment that fully reflects the desired theme and atmosphere, without neglecting comfort and safety. Event setup is therefore a combination of aesthetics and functionality, where every detail counts to transform a vision into reality.
Click here to learn more about how Manaly manages event setups!
Innovation and Sustainability: The Future of Event Setup
Event setup is continuously evolving, with increasing attention to innovation and sustainability. Advanced technologies are revolutionizing the way events are conceived and experienced, improving participants' experience and optimizing design and setup processes. At the same time, sustainability has become a fundamental pillar. The use of recyclable materials, the implementation of eco-friendly practices, and waste reduction are now essential for companies in the sector.
A concrete example is the event that Manaly set up for Inditex, developed in Zara's flagship store during the Fuorisalone in Milan. In this project, the structure had to be built with sustainable and fully recyclable fabrics, in line with Inditex's "zero waste" approach. The structure transformed the store's entrance into a sensory pathway, harmonizing with the brand's heritage and dialoguing with the original architecture. Take a look by clicking here!
If you need to set up or organize a corporate event or want to design your trade show stand, you can rely on us at Manaly. For over 40 years, we have been supporting companies in identifying the best expression solution. Contact us and find out if we are right for you!
CP Company's Storefronts: A Creative Design That Tells the FW23 Collection's Story
For the Autumn/Winter 2023 season, CP Company's storefronts in Milan took center stage in their promotional campaign. The concept for this initiative was curated by Jordi Van Der Oord, the renowned creative director specializing in spatial and digital experiences for global brands, while its actual execution was entrusted to Manaly.
The project involved creating artistic installations behind CP Company's windows, inspired by the distinctive materials of the Autumn/Winter 2023 collection, with a creative and dynamic approach.
Continue reading the article to discover how we brought the four CP Company windows to life!
Toob - Inner Tube
TOOB is the abbreviation for Inner tube. On a base of colored cotton, a thin double layer of opaque polyurethane is layered. The slight interaction between these two layers gives an aged rubbery appearance, while the transparency of the outer coating on the seams completes the desired effect.
The first of the four CP Company windows was conceived based on this characteristic. Two structures with aluminum profiles were created, inside of which an inflation and deflation system of tubes was integrated. The combination of these components recreated the image of an inner tube, providing a dynamic backdrop for the clothing.
Micro M - Terrarium
Micro-M (R) represents the contemporary evolution of C.P. Company's iconic 50 Fili fabric. This innovation replaces traditional cotton yarn with a hydrophobic polyester microfiber and nylon with a specially recycled version.
The terrarium concept, realized inside the store, was directly inspired by the principle underlying Micro-M. The structure was designed around two mannequins showcasing the featured clothing, and natural elements such as soil, sand, and stabilized plants were introduced inside, aligning with the company's sustainability concept.
CP Program_3 - Carding
C.P. Program_3 constitutes the third chapter of C.P. Company's project, focusing on alternative production methodologies and the use of natural resources to minimize environmental impact in the clothing industry. This laboratory concentrates on waste elimination, promoting circular economy, employing research materials, and reducing the production chain.
The third installation fully embodies this concept. We devised an industrial plant with motor-driven rollers, gears, and chains. Traditional carding rollers worked the wool at the top and bottom of the structure, while in the heart of the installation, two rollers displayed a moving image, serving as a backdrop for the showcased garment.
DUFFEL & JAQUARD - Tapestry
C.P. Company's distinctive approach, merging technological innovation and aesthetic experimentation, is renewed by exploring the possibility of transferring Jacquard patterns to wool fabrics with the new Duffel coats.
This technique was implemented in both the traditional Montgomery style, characterized by refined toggle closures and a striped design, and in a more contemporary construction with a hood.
The last CP Company window featured the creation of a knitted tapestry inspired by the Duffel & Jacquard collection patterns, positioned as a backdrop for the clothing. Over time, the tapestry was designed to unravel. For this, a lower "thread winder" was designed to pull and gather the thread until complete unraveling.
Did you enjoy the realization of CP Company's windows? If you are interested in temporary installations, Manaly is at your disposal, contact us!
The evolution of the Salone del Mobile: from the furniture fair to the international design hub
Born in Milan in 1961 with the aim of promoting Italian exports of the furniture industry and its accessories, the Salone del Mobile has become an international reference event for the design and furniture sector. With over sixty years of history, the Salone has been able to evolve and adapt to the needs of the market, each year representing a unique opportunity to discover the latest trends and the most interesting protagonists of the sector.
But how has it evolved over the years? Read on to find out more about the Milan Furniture Fair!
Salone del Mobile in Milan: the story
Italy emerged from the Second World War with a strong push towards building reconstruction to face the heavy marks that the long conflict had left on the cities and on the national territory. It was necessary to build new houses and large buildings that also required furniture.
In 1960, the historic Cologne exhibition dedicated to home and furnishings, "Koelnmesse", reopened in Germany, giving inspiration to Italian entrepreneurs. The following year, in 1961, the first edition of the Salone del Mobile was inaugurated in Milan, with the participation of 328 companies and 12,100 visitors, of which 800 came from abroad.
Since then, the Salone Internazionale del Mobile has become the international reference event for the furniture and design sector, going beyond national borders since 1967 and becoming the first salon in the world in 1994.
The Salone del Mobile today
The Salone del Mobile in Milan is an event that takes place every year in April together with other biennial exhibitions such as Euroluce, EuroCucina and the International Bathroom Exhibition and annuals such as the International Furnishing Accessories Exhibition and Workplace3.0.
FTK (Technology For the Kitchen) and S.Project are collateral events dedicated to design products, decorative solutions and furnishing techniques.
In the FieraMilano district in Rho, these events occupy a net area of almost 210,000 square meters and each year represent over 2,300 of the most dynamic and creative companies on the world market.
Since 1998, the SaloneSatellite (better known as FuoriSalone) has also become a springboard for young designers and a point of reference for companies looking for new talent.
How did the 61st edition go?
The Salone del Mobile in Milan has now left the pandemic behind, given the success of this latest edition (April 2023). In fact, it attracted 307,418 visitors in six days, a 15% increase compared to 2022 and a gradual return to pre-Covid levels. More than 2,000 exhibiting brands were present, with 34% coming from 37 different countries, including 550 young designers from 31 countries and 28 design schools and universities from 18 countries. China once again became the first host country of the event after Italy, followed by Germany, France, the United States, Spain, Brazil and India on equal merit.
These numbers demonstrate the international importance of the Milanese event, which is a point of reference for the world of design, as also stated by the president Maria Porro.
In conclusion, we can say that the success of the Milan Furniture Fair derives from the solid industrial network at its base, combined with the quality of the projects that promote sustainability and excellence of form and content. Furthermore, it stands out for its ability to create a system, train young people and take advantage of the exceptional integrated mechanism of communication and culture that characterizes the Ambrosian metropolis and the surrounding area.
We at Manaly were proud to have followed projects both at the Salone and at the FuoriSalone and we can't wait for the next edition in 2024!
