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Company Christmas Event: 5 Strategies to Make It Unforgettable

Organizing a company Christmas event requires meticulous attention to detail and careful planning. In this article, we will explore five key elements that will contribute to the success of your event. Keep reading to discover more!

Christmas Set Design: Creating a Magical Atmosphere

The design of the Christmas set can radically transform the event, creating a magical and engaging atmosphere that intertwines with the festive spirit. Investing in custom corporate decorations, such as Christmas trees with brand colors and lights, not only creates a festive environment but also reinforces the company's identity, promoting a sense of belonging among employees.

Choosing the Perfect Venue for Your Company Christmas Event

The choice of venue is crucial for a successful company Christmas event. A strategic location can enhance the overall experience by offering versatile spaces for activities and promoting interaction among participants. You may consider hosting the event directly at the company headquarters, provided the facility is suitable. Alternatively, choosing another venue that provides high-quality catering services ensures an unforgettable culinary experience.

A surprise detail

In addition to captivating set design and a suitable venue, a surprise touch makes the company Christmas event truly special. Introducing Christmas-themed entertainment or inviting special guests will positively surprise participants. This unexpected element will not only make the event unforgettable but also contribute to creating an atmosphere of joy and camaraderie among colleagues.

For example, a surprise live performance with artists or involving employees in interactive themed activities can enhance your event.

Family Day for an inclusive company Christmas

An innovative option to make the event even more special is organizing a Family Day. Involving not only employees but also their families creates a warm festive atmosphere.

A tangible example of success is the Family Day organized by Manaly for the company 3B spa. This event offered recreational activities for all age groups, creating a shared experience that conveyed company values and solidified corporate identity among employees.

Clic here to learn more about the 3B spa event!

The importance of a partner who turns your ideas into reality

Choosing a partner that provides assistance in all stages of the event, from concept to design, logistics to final execution, is crucial to ensure success and the smoothness of the experience. Comprehensive support means having a reliable ally who takes care of every detail, from creative conception to the practical management of the event. The constant presence of an experienced team during the event itself ensures an immediate response to any unforeseen circumstances, ensuring a seamless experience for all participants.

In this context, Manaly stands out as the ideal partner: with 40 years of solid experience in the events industry, it offers a complete service covering all planning and execution phases.

Click here and discover more about how Manaly carefully follows every detail of its events!


In summary, organizing a successful company Christmas event requires the investment of time and energy in many details that will not only make the event enjoyable for employees but also contribute to strengthening the sense of corporate belonging. The ultimate goal is for the event to be a moment of celebration and sharing that leaves a lasting impression in the memory of all.

If you are interested in organizing a company Christmas event or need information on this topic, Manaly is available, contact us!


The corporate event as a marketing tool

Although we live in an increasingly digital and virtual world, the corporate event remains the best solution to affirm and increase brand awareness and strengthen the sense of community, involving participants in a concrete and emotional experience that creates strong engagement.

We have explored the topic in this article, read it to find out more

Why is important to organize a corporate event?

There are many reasons why a company should include the organization of events in its communication strategy.

Indeed, a corporate event:

  • creates value, enhances the image of a company, product or service;
    generates notoriety, improving its positioning;
  • it allows versatile communication, as a multidimensional and multichannel tool;
  • it is able to reach its target thanks to the fact that it takes place live, creating an aggregating, empathetic and at the same time selective communication;
  • it allows you to differentiate yourself from competitors, it is in fact more incisive than other forms of communication and can have easier access to the media through media relations activities;
  • creates profit, generates new flows (tourism, sales, etc.).

How do you make a successful event?

The corporate event is a complex and articulated tool that requires planning, management, coordination and a lot of creativity.

The realization of an event is divided into three phases, let's see them together!

  • Pre Event: in this phase all the strategic planning activities are set up, from the identification of concepts and objectives, to the planning and management of all the basic elements and the necessary logistics (positioning, period, duration, market, location, schedule , resources, investments, expected results). Furthermore, this is where all stakeholders are involved through communication and promotion.
  • Event: the focus here falls on on-site management and coordination; the goal is to create an active experience aimed at increasing the number of visitors and stimulating interaction during the event.
  • Post-Event: in this last phase, memory and loyalty must be stimulated through the reporting and dissemination of the results.

Why we have to trust an event manager?

Every new event must have within it elements capable of making it unique and unforgettableā€¦ and although already defined and tested, achieving what has been agreed in advance on the day of the event is not something to be underestimated, but a task to be entrusted to a professional.

This is how Manaly deals with events!

To create a successful event, the preliminary phases aimed at finding the correct communication strategy, in line with the customer's expectations, are essential.

Once the strategy has been defined, a meticulous planning, organization and coordination work by the Project Manager follows, which then flows into the project execution phase, in which what was previously planned is implemented.

Nothing must be left to chance! In fact, the experience of Manaly's craftsmen and foremen allows them to supervise all construction sites in Italy and abroad, guaranteeing a high level of control and the ability to intervene and manage any unforeseen events.

At the end of the event, this is evaluated as a whole together with the client, examining the quantitative and qualitative aspects. The achievement of the set objectives is verified, the level of customer satisfaction is measured and the perception of the brand by the participants is analysed.

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Digital technologies at the service of the event

Although the human factor always prevails in an event, technology today also plays an essential role in this area. Digital adv, social campaigns and direct mail before the event are essential to increase the engagement of the participants.
Video projections and augmented reality are stimulators to entertain, amaze and excite. Finally, it is possible to consolidate relations with the participants thanks to the sending of post-event thank-you communications, stimulating the memory through photos and videos.

Creating a corporate event is therefore a fundamental action to be included in the promotion and communication activities.

If you need to organize an event or a stand, you can rely on us at Manaly, for over 40 years we have been supporting companies in identifying the best expression solution. Contact us!