Anthology by Mavolo: one exhibition stand, seven worlds to discover
How can seven distinct identities come to life within a single space designed to amaze?
At the Roma Bar Show, for Anthology by Mavolo, Manaly transformed 99 square metres into an immersive journey through different worlds, colours and distinctive visual languages.
An eclectic exhibition project that brings together design, storytelling and experience, turning complexity into a memorable visual narrative.
Anthology
Context
The Roma Bar Show was established in 2019 with the aim of bringing together all the key players in the beverage industry and the Italian mixology scene under one roof, celebrating the invaluable contribution of the hospitality sector in Italy and showcasing its excellence to the rest of the world. The exhibition covers 10,000 square metres within the magnificent La Nuvola Convention Centre in Rome, one of the city's most iconic architectural landmarks. The Roma Bar Show offers visitors a truly spectacular experience, going far beyond the opportunity to taste and discover products. The exhibiting companies represent some of the biggest names in the beverage industry and, as such, create impressive, large-scale exhibition stands designed to deliver a high level of engagement. Thanks to the Roma Bar Show, Italy, a global leader in tourism and hospitality, has established an international point of reference at a time when hospitality, enjoyment and wellbeing have become central elements of everyday life.
Company
Mavolo's story began in 1962 with a distillery. Since then, intuition, passion and vision have shaped a journey of growth, leading the company to expand and evolve within the distribution industry. In 2021, Anthology was launched as the company's dedicated division for the exclusive import and distribution of spirits, liqueurs, mixers and champagne in Italy. Its portfolio is the result of an ongoing pursuit of excellence, featuring carefully selected labels chosen for their quality, reliability and exclusivity, as part of a continuous journey of discovery and evolution. Anthology goes beyond simply bringing together prestigious brands: every label represents an achievement, a story worth telling and a value worth sharing.
130
Design hours
7
Brands
99
Square metres
Objective
The design challenge was to create a single exhibition space capable of bringing together seven premium beverage brands in perfect harmony, each with its own identity, language and visual universe. All under one overarching concept: Anthology by Mavolo, the project through which Mavolo promotes and distributes a carefully curated selection of outstanding brands across Italy. The objective was therefore to strike the right balance between individual identity and a cohesive overall vision: giving each brand its own dedicated space and distinctive presence, while preserving the strength of a unified, consistent environment immediately recognisable as Anthology. Adding to this complexity was another ambition: to create an engaging, unconventional and surprising space, capable of capturing attention, sparking curiosity and inviting visitors to step inside, explore and experience the stand. An environment where design, materials, colours and details would become tools for creating meaningful experiences and making the brand's presence at the exhibition truly memorable. Not simply seven brands brought together, but one extraordinary experience capable of telling seven different stories through an unconventional exhibition space.
Solution
Our design approach was to transform the stand into a true "Anthology" of experiences: a single space that, rather than standardising the seven brands, celebrates their differences and turns them into the project's greatest strength.
We created seven distinct worlds, each defined by colours, materials, shapes and scenographic elements that reflect the unique identity of each brand.
The visitor's journey moves from natural, tactile environments to bold, graphic and pop-inspired spaces, from almost museum-like display niches to miniature theatrical settings, creating a sequence of constantly evolving visual languages and unexpected discoveries. Bringing this diversity together is Anthology by Mavolo, the common thread running throughout the entire project: a shared framework in which every brand retains its own personality while contributing to a broader, cohesive and recognisable narrative. Particular attention was also given to visitor engagement and the experiential dimension: tasting counters, dedicated product storytelling areas, scenic installations, greenery, interactive games, textures, lighting and oversized details transform the stand into a space to explore, discover and experience. The result is deliberately eclectic, colourful and surprising: not a conventional product display, but a succession of miniature worlds that spark curiosity and create the kind of wow factor that attracts visitors and guides them through the discovery of each brand.
"Working with the Manaly team was a positive experience from the very beginning. Expertise, reliability and responsiveness are essential qualities when choosing an exhibition stand contractor, and Manaly demonstrated all three throughout every stage of the project. For Roma Bar Show 2026, our goal was to transform every corner of our exhibition space into an experience that could express and enhance the individual identity of each brand, engaging visitors through tailor-made activities and carefully designed environments. The final result fully met our expectations, and the positive feedback we received throughout the exhibition was further confirmation of its success."
- Mavolo Beverages
