Digimax booth gets a new look at SPS Parma 2025
On the occasion of the SPS Italia 2025 trade fair in Parma, Manaly oversaw the design of Digimax's new exhibition booth. A project that visually translated the brand’s recent evolution, focusing on a clean, functional design that aligns with its renewed corporate identity. Discover the full case study to see how the space was created, what design choices were made, and how the booth successfully expressed the brand’s new image.
Digimax
Context
SPS – Smart Production Solutions Italia, held in Parma, is one of Italy’s leading events dedicated to industrial automation, digitalization, and smart manufacturing technologies. The 2025 edition brings together key players in the sector: companies, experts, and innovators presenting advanced solutions for the factory of the future, with a focus on artificial intelligence, collaborative robotics, cybersecurity, and predictive maintenance. The event features several thematic areas, with exhibition spaces, live demonstrations, and roundtables on key topics such as energy sustainability and the interconnection of production systems. A major highlight this year is the expansion of the digital technology pavilion, which showcases the increasingly central role of industrial software.
Company
Digimax S.r.l. is an Italian company based in Vicenza, active since 1996 in the industrial electronics sector. It specializes in the distribution and technical consultancy for power supplies, displays, LED systems, and industrial PCs. The company stands out for its ability to customize solutions based on client needs, thanks to a highly qualified technical team. Digimax aims to be a comprehensive technology partner, providing integrated, reliable, and sustainable solutions for the industrial and professional lighting sectors. With a strong focus on innovation, Digimax continuously invests in research, training, and development. Commitment to sustainability and energy efficiency is a key part of its strategy, with real attention to environmental impact and market needs.
110
m²
10
Interactive and display stations
20
Linear meters of dynamic LEDs
Objective
Digimax had just refreshed its visual identity, starting with the logo, and wanted to bring this change to life within its trade show booth. The idea was to move away from the more crowded and heavy designs of the past, and toward a cleaner, more minimalist approach. Simple lines, orderly spaces, and a more essential yet well-considered product presence were central to the concept. The goal was to create a space that visually aligned with the brand’s new style—an environment that spoke the brand’s language and allowed the products to play an active role in the visitor experience.
