Sustainability and innovation at the fair: the ECOSTAND project for BIVE 2025
On the occasion of the BIVE – Biennale Veneto Edilizia fair, Manaly managed the complete setup of the event, installing the ECOSTAND for the first time, the “sustainable pre-assembled stand” product born from the European project we took part in in 2024. Explore in the case study how sustainability became an integral part of the BIVE fair!
BIVE 2025
Context
BIVE – Biennale Veneto Edilizia is the new trade fair dedicated to the world of construction, plant engineering and digitalisation in the building sector. The first edition took place from 6 to 8 November 2025 at the Vicenza Trade Fair. The event was created with the aim of establishing a meeting point between companies, professionals and institutions, promoting innovation, sustainability and energy transition.Organised by EDILCROSS, a media company specialised in communication and marketing for the construction sector, BIVE is divided into five exhibition areas: solutions and materials for construction, software and digitalisation, systems and home automation, light construction, and machinery and equipment. BIVE positions itself as a benchmark platform to guide the construction industry towards a more efficient, sustainable and digital future.
ECOSTAND project for BIVE
Company
EdilCross is a media company specialising in marketing, communication and event organisation for the construction sector. Thanks to an integrated approach, it supports companies and professionals in developing communication, branding and trade show promotion strategies.For the BIVE – Biennale Veneto Edilizia fair, EdilCross acted as the organizing secretariat, managing institutional communication, coordination with exhibitors and partners, and strategic planning of the event.With solid experience also gained from organising SED – Salone dell’Edilizia Digitale, EdilCross stands out for its ability to combine technical skills with strategic vision, offering bespoke solutions to enhance the construction sector and promote innovative events.
stand ecostand bive 2025
53
Exhibitors
6000
Visitors
1200
M² set up
Objective
The goal was to bring to life the outcome of a European project in which Manaly participated, aimed at the design, production and introduction to the market of a sustainable pre-assembled stand product.The meeting in 2024 with EdilCross and the emerging BIVE fair in Vicenza provided the perfect opportunity to implement the project called “ECOSTAND”, a highly customisable pre-assembled stand with a natural look and a strong focus on sustainability.The creation of Ecostand was also made possible thanks to the support of several partners, such as CLV, of which we are a part, who helped us build a short supply chain system, enhancing local wood and regional expertise.
ECOSTAND project for BIVE
Solution
For the BIVE – Biennale Veneto Edilizia fair, we at Manaly built around 50 ECOSTANDs. The structures are made of wooden beams and honeycomb panel walls. Every element was designed to be dismantled, stored and reassembled at future events, drastically reducing waste production.The identification tags are made of ecopanel with recycled carpet, while the fabric graphics can be reused by exhibitors in future editions. Even the furnishings are provided on a rental basis, promoting the principle of reuse and optimisation of resources.The benefits achieved include:- Environmental: thanks to reduced waste, lower CO₂ emissions, and the use of certified materials;- Economic: due to lower production and transport costs and longer life span;- Functional: thanks to modularity, quick assembly, and design customisation.
“The collaboration with Manaly on the ECOSTAND project allowed us to offer a modern, elegant and sustainable solution, bringing innovation to a constantly evolving sector. The joint work between us at EdilCross and Manaly was also made possible thanks to a value-based affinity that distinguishes both organisations.”
— Nota del Consiglio direttivo di EdilCross
ECOSTAND project for BIVE
