The corporate event as a marketing tool
Although we live in an increasingly digital and virtual world, the corporate event remains the best solution to affirm and increase brand awareness and strengthen the sense of community, involving participants in a concrete and emotional experience that creates strong engagement.
We have explored the topic in this article, read it to find out more
Why is important to organize a corporate event?
There are many reasons why a company should include the organization of events in its communication strategy.
Indeed, a corporate event:
- creates value, enhances the image of a company, product or service;
generates notoriety, improving its positioning; - it allows versatile communication, as a multidimensional and multichannel tool;
- it is able to reach its target thanks to the fact that it takes place live, creating an aggregating, empathetic and at the same time selective communication;
- it allows you to differentiate yourself from competitors, it is in fact more incisive than other forms of communication and can have easier access to the media through media relations activities;
- creates profit, generates new flows (tourism, sales, etc.).
How do you make a successful event?
The corporate event is a complex and articulated tool that requires planning, management, coordination and a lot of creativity.
The realization of an event is divided into three phases, let's see them together!
- Pre Event: in this phase all the strategic planning activities are set up, from the identification of concepts and objectives, to the planning and management of all the basic elements and the necessary logistics (positioning, period, duration, market, location, schedule , resources, investments, expected results). Furthermore, this is where all stakeholders are involved through communication and promotion.
- Event: the focus here falls on on-site management and coordination; the goal is to create an active experience aimed at increasing the number of visitors and stimulating interaction during the event.
- Post-Event: in this last phase, memory and loyalty must be stimulated through the reporting and dissemination of the results.
Why we have to trust an event manager?
Every new event must have within it elements capable of making it unique and unforgettable… and although already defined and tested, achieving what has been agreed in advance on the day of the event is not something to be underestimated, but a task to be entrusted to a professional.
This is how Manaly deals with events!
To create a successful event, the preliminary phases aimed at finding the correct communication strategy, in line with the customer's expectations, are essential.
Once the strategy has been defined, a meticulous planning, organization and coordination work by the Project Manager follows, which then flows into the project execution phase, in which what was previously planned is implemented.
Nothing must be left to chance! In fact, the experience of Manaly's craftsmen and foremen allows them to supervise all construction sites in Italy and abroad, guaranteeing a high level of control and the ability to intervene and manage any unforeseen events.
At the end of the event, this is evaluated as a whole together with the client, examining the quantitative and qualitative aspects. The achievement of the set objectives is verified, the level of customer satisfaction is measured and the perception of the brand by the participants is analysed.
Digital technologies at the service of the event
Although the human factor always prevails in an event, technology today also plays an essential role in this area. Digital adv, social campaigns and direct mail before the event are essential to increase the engagement of the participants.
Video projections and augmented reality are stimulators to entertain, amaze and excite. Finally, it is possible to consolidate relations with the participants thanks to the sending of post-event thank-you communications, stimulating the memory through photos and videos.
Creating a corporate event is therefore a fundamental action to be included in the promotion and communication activities.
If you need to organize an event or a stand, you can rely on us at Manaly, for over 40 years we have been supporting companies in identifying the best expression solution. Contact us!
The future is sustainable: Manaly is officially PEFC certified!
Creating, designing and building a quality product, thinking about the well-being of people, the growth of the territory and respect for the environment that surrounds us is not only a priority, but it is the greatest challenge that Manaly has set itself.
Our journey towards corporate sustainability has finally reached another major milestone: Manaly is officially a PEFC certified company.
What is PEFC?
The PEFC, Program for the Endorsement of Forest Certification, is an evaluation program of forest certification schemes present throughout Europe. It is an international association, of which Italy is also a member, through which the levels of sustainability of a forest are certified. This association was born in 1999, with the precise aim of protecting the owners of small tropical forests who had not managed to obtain certification. PEFC Italia protects forests, olive groves, urban greenery, poplar groves and trees in many areas of our territory, all with a view to a sustainable future.
Manaly's commitment to a sustainable future
After joining the Veneto Wood Consortium, an associative project of companies and institutions that aims to enhance the local wood supply chain, Manaly can guarantee its customers that the wood and tree origin of the material contained in a product comes from forests managed sustainably.
Manaly has been adopting a "green" approach for many years to ensure maximum respect for the environment, committing itself daily to the disposal and recycling of the material used. Manaly's continuous attention to environmental sustainability has led the company over the years to implement some good wood management practices and to carry out improvement operations within its carpentry workshop, always with a view to sustainability.
Taking care of our forests is not something we can do alone: currently only about 10% of the world's forests are certified for sustainable management, so we still have a long way to go and responsible choices to make. For example, when we are looking for a specific product, one of the simplest ways to protect our forests is to look for the PEFC label on the product itself: when it is present, it means that the raw material (wood) comes from a PEFC certified forest, i.e. a forest managed with the strictest environmental, social and economic requirements. A forest that will also have the opportunity to get to know future generations! Choosing PEFC certified wood means contributing to the reduction of carbon dioxide, protecting the environment and biodiversity.
This type of wood has complete traceability: from the area of origin, to processing, up to the sale. It is an ethical choice, which in addition to protecting those who are part of this association, deals a severe blow to the illegal activities with which entire areas are deforested without criteria.
Unsustainable wood: what are the risks?
Unsustainable forest management involves a number of risks, involving:
- animals;
- plant;
- people;
- environment.
The intense consumption of paper and wood, without subsequent reforestation, inevitably leads to deforestation. Forests contain water, produce oxygen and absorb carbon dioxide: cutting trees at a higher rate than the growth of new plants leads to the loss of biodiversity, the extinction of many animal species and the worsening of global warming.
What are the characteristics of a PEFC forest?
The guidelines of this association state that the PEFC forest is based on the following characteristics:
- protection of plant and animal species present in the forest in respect of biodiversity;
- respect for the rhythms of growth of the wood;
- reforestation of deforested areas;
- attention of indigenous peoples, workers and landowners.
Here in Manaly we use PEFC certified wood, because we believe not only in fight for the use of renewable resources instead of exhaustible ones, but we are aware of the effects that a sustainable wooden structure has on the environment and on the reduction of CO2. By building with certified wood, we encourage the regeneration of forests and their conscious and eco-sustainable management.
Do you want more information? Contact us!
