VIVACE The Stove: the warmth of sustainable design takes center stage at BEPOSITIVE

 At BePOSITIVE 2025, where innovation meets sustainability, VIVACE The Stove chose to stand out with a booth that blends technology, design, and nature into a powerful project designed to express the brand’s essence and its commitment to the energy transition. Discover the full case study to explore the heart of the project created in collaboration with Andrea Caron and Laura Moretto.

Context
Company
Objective
Solutions

Testimonial

vivace the stoove - bepositive lione - manaly
Vivace The Stove

Context

BEPOSITIVE 2025 took place from March 25 to 27 at Eurexpo Lyon, confirming its status as a leading event for professionals in the energy transition sector. With over 30,000 visitors and more than 650 exhibitors, it provided a key platform for innovation and networking in the fields of renewable energy, sustainable building, and plant engineering.Among the highlights was Flam’Expo, an area dedicated to biomass heating solutions. The exhibition emphasized the importance of collaboration between artisans, designers, construction companies, and institutions in tackling the challenges of the energy transition and developing sustainable solutions for the future.

tecnocover - be posiive 2025 - lione - manaly
tecnocover -manaly - bepositive 2025 lione

Company

VIVACE The Stove is an Italian company based in Carrè, in the province of Vicenza, specializing in the design and production of high-efficiency pellet and wood stoves. Founded in 1998 as a small artisanal workshop, it has grown over the years into a key player in the sector, both nationally and internationally, with France among its main foreign markets. Each VIVACE product is born from meticulous internal research and development: original mechanical components, designed and manufactured in-house, ensure maximum comfort, high performance, safety, and reliability, all wrapped in a refined and distinctive design.Through a concrete commitment to renewable energy and a culture of eco-sustainability, VIVACE The Stove continues to grow and strengthen its market presence, offering efficient, responsible, and high-quality heating solutions.The company is known for its continuous focus on technological innovation and environmental sustainability, developing cutting-edge biomass heating solutions, fully aware of the pivotal role these technologies play in the energy transition.

tecnocover - be posiive 2025 - lione - manaly
tecnocover - be posiive 2025 - lione - manaly
tecnocover - be posiive 2025 - lione - manaly

100

m²

11

Stoves

30K

Visitors of the fair

Objective

The primary goal of participating in the BEPOSITIVE trade fair in Lyon, and of designing the booth itself, was to send a strong message of entrepreneurial vitality in support of their commercial partners — with a booth that stood apart from the rest, combining the technological essence of the company’s offerings with a layout that was modern, colorful yet understated, and architecturally clean. The concept focused on space, light, and color while allowing the product to take center stage.

tecnocover - be posiive 2025 - lione - manaly
tecnocover - be posiive 2025 - lione - manaly

Solutions

Light, color, nature, harmony, and simplicity: these were the guiding concepts behind the booth design created by Andrea Caron and Laura Moretto, developed in collaboration with Francesco Robino from VIVACE The Stove and brought to life by Manaly. From the initial design phases, the VIVACE booth was centered around key elements intended to create continuity between the interior and exterior. The use of greenery and carefully considered lighting helped generate a warm and immersive atmosphere. On the right-hand side of the booth, a small garden unfolds, dominated by the vivid, symbolic presence of a lit stove. Surrounding it are simple, authentic elements — plants, white stone, corten steel — in a mix of materials and colors that evoke nature. To the left of the garden is a display area in shades of blue and anthracite grey, which also houses the reception desk and extends into a spacious niche. This area, framed by a beamed ceiling, creates a cozy environment where the products are elegantly showcased. The color palette is completed with mauve pink and beige, while the floor is covered in a carpet with iridescent tones of blue and dark grey. Aside from the VIVACE logo, prominently displayed on all sides of the booth, few graphic elements are used, letting the materials, design, and details tell the brand’s story. The client area opens out toward the garden and is enclosed on one side with a grate. At the center, a large rectangular table is surrounded by a bench and cube seats. Here too, the choice of natural materials creates a seamless dialogue between the various spaces, reinforcing the booth’s identity.