Orange1 at GEE 2025: a circular concept expressing solidity and connection
Manaly supported Orange1 at GEE – Global Elevator Exhibition with a circular stand design that embodies strength and connection. A project that transforms the idea of an embrace into a welcoming, harmonious experience—an expression of the brand’s identity at its best. Discover more in the full case study!
Orange1 at GEE 2025
Context
GEE – Global Elevator Exhibition is the international trade fair dedicated to elevators, escalators, moving walkways, and related components—strategic sectors for the global economy and the future of urban mobility. Organized by Fiera Milano, GEE aims to become the new European reference hub for the entire vertical industry. The event’s goal is to create a meeting and dialogue platform for manufacturers, designers, technicians, and institutional stakeholders, promoting quality, safety, and the highest technical standards in the sector. GEE seeks to highlight industrial excellence and design as tools to improve accessibility and sustainable mobility in the cities of tomorrow.
Company
Orange1 Holding is an international group and European leader in the design and production of electric motors, aluminum die casting, and precision turning. Active in over 70 countries, the company combines industrial expertise, technological innovation, and manufacturing capability to meet the needs of major global industries—from automotive to automation. Originally specialized in electric motor production—the group’s core business—Orange1 has expanded its offering with the Foundry Division, focused on aluminum die casting, and Orange1 Precision, dedicated to high-quality turned metal components. Guided by a vision of excellence and an integrated production model, the group aims to be a 360° strategic partner in the supply of motors and components, providing customized and sustainable solutions. Continuous investment in research, innovation, and quality strengthens the competitiveness of a brand now recognized worldwide. Completing Orange1’s identity is its commitment to social responsibility and sports—an expression of the company’s core values of growth, energy, and accountability.
80
Opere esposte
4
Ore di montaggio
85000
Visitatori totali
Objective
The Orange1 stand was designed to affirm the group’s presence in the elevator market, positioning it as a solid and credible player despite its recent acquisitions. The goal was to create a space that conveys trust and stability, reinforcing the perception of an already mature brand. The concept drew inspiration from the idea of an embrace—an architectural and symbolic form that surrounds and welcomes visitors, representing the connection Orange1 builds with its partners and clients.
