Metlen Energy & Metals: A Global Presence Showcased at Enlit 2024
Technology and sustainability: this is the world of Enlit 2024, an international showcase in Milan that brought together leading companies in the energy sector to explore one central question: how can we shape a more sustainable tomorrow? In this setting, Metlen Energy & Metals welcomed visitors to its stand, immersing them in a journey through design, technology, and a touch of nature. Read below to see how we executed the Metlen project in collaboration with We Are Brave, the agency behind the concept, and UrbanDeco, a Greek contractor responsible for the architectural development.
Metlen Energy & Metals
Context
In October 2024, Milan hosted Enlit, an international fair focused on energy and sustainable technologies. The event brought together industry leaders, companies, and innovators to discuss challenges and opportunities in the field of energy transition. With a focus on renewable solutions, digitalization, and decarbonization, Enlit provided a platform to present the latest innovations and best practices. Visitors were able to participate in conferences, workshops, and roundtables, delving into crucial topics such as energy efficiency, resource management, and smart grids. The atmosphere was marked by a strong spirit of collaboration and networking, with many exhibitors eager to share their visions for a sustainable energy future.
Company
Metlen Energy & Metals is a global company operating in the Energy and Metals sectors. It strategically positions itself at the forefront of the energy transition as an integrated utility and is already recognized as a reference point for competitive green metallurgy on both a European and global scale. Metlen's history traces back to the early 20th century. In 1908, the small metallurgical industry MYTILINEOS operated in Piraeus as a rapidly growing family business. In 1990, the MYTILINEOS Group was established, evolving from the historic metallurgical company, and in 2017 it transformed into a new, unified corporate entity, MYTILINEOS. Today, Metlen has built a strong international presence, operating in over 30 countries across all five continents, with more than 5,442 direct and indirect employees in Greece and abroad.
21
Meters of linear metal structure
61
Suspended panels
28
m² of ledwall
Objective
The main objective was to communicate Metlen's global presence and central role in the energy and metals sectors. The stand needed to adopt a welcoming and innovative approach to engage visitors, conveying a message of global connectivity and a concrete commitment to sustainability. The stand had to reflect the company's identity not only as an industrial leader but also as a promoter of innovation and sustainability. It was essential to design a space that was welcoming and engaging, able to capture visitors' attention and encourage active participation.
