EUREKA – Interclean 2026: From Creative Concept to a High-Impact 130 sqm Exhibition Space, Combining Design, Materials and Integrated Technology
At INTERCLEAN Amsterdam—the world’s leading event for the cleaning and professional hygiene industry—the EUREKA booth stood out as a perfect marriage of cohesive aesthetics and structural precision. Manaly partnered with the company to bring an ambitious project to life, turning it into a functional and striking exhibition reality. Discover more in our comprehensive B2B booth design case study!
eureka_stand2
EurekaInterclean 2026
Context
Since 1967, Interclean Amsterdam has been the ultimate benchmark for the cleaning and hygiene sector, offering a complete industry overview alongside invaluable insights into global market trends and developments. As the largest and most comprehensive B2B event dedicated to industry professionals, it showcases the latest innovations and cutting-edge solutions. In such a competitive arena, booth design becomes a vital strategic tool to communicate product reliability and quality, using a design language, materials, and graphics that embody the excellence of Made in Italy.
Company
Eureka S.p.a. is a global leader in the design and manufacturing of industrial cleaning machines, renowned for its superior build quality and commitment to efficiency.
130
mq Stand surface area
9
Displayed machinery
3
Floor finishes
Objective
EUREKA turned to Manaly to bring to life a creative project developed by the in-house team, marking the brand’s return to the trade fair scene after several years. The goal was to communicate the brand’s positioning, wide product range and machinery versatility in an engaging, contemporary way.The project, with a strong visual impact based on corporate colours, featured a 130 sqm exhibition route divided into different areas according to the functionality of the machines, which formed the core of the stand. These areas were also differentiated through the flooring materials. The space included several hospitality points — an informal area with poufs, a bar area with stools and a more intimate lounge — while keeping the machines at the centre of the exhibition experience. The environment was also partially screened with transparent slats, creating privacy while maintaining visual continuity.The entire concept was supported by a calibrated lighting study designed to enhance both the products and the atmosphere, together with tablets featuring dedicated interactive content to explore the characteristics and functions of each machine in greater detail.
Solutions
Manaly’s intervention focused heavily on the engineering of the booth to guarantee both technical feasibility and premium aesthetic quality:
Multi-Material Flooring: Printed linoleum was used for corporate and institutional zones, while pre-finished wood and concrete-look materials simulated real-world environments (outdoor yards, offices, and warehouses). The entire floor was laid using a high-load-capacity leveling system.
Suspended Structure: To solve the lighting challenge, a suspended truss system was deployed, enriched by a circular graphic banner to maximize brand visibility from every corner of the pavilion.
Digital Integration: A vertical LED wall was seamlessly integrated into the floor graphics, creating an immersive, continuous multimedia experience. Flawless coordination and meticulous attention to detail resulted in a designer exhibition space that perfectly mirrors EUREKA’s mission.
"Manaly proved to be an extremely collaborative and consistently available partner, contributing to a positive and well-coordinated working atmosphere. Their ability to listen and adapt to our needs made the entire process highly efficient. We particularly appreciated their meticulous attention to detail—an aspect that is fundamental to us and deeply aligned with the values that guide our work. This care, combined with their outstanding professionalism, allowed us to create a booth that perfectly reflects our standards and quality objectives."
- Lafer Group
