Giving Space to Identity: The New Diquigiovanni Stand at Klimahouse 2025
At Klimahouse 2025, Diquigiovanni returned with our support, presenting a renewed stand that further develops the concept and layout of previous editions. Two distinct areas, connected by a central entrance, guided visitors through a carefully designed journey to showcase products and communicate the company’s identity. In this case study, we delve into the choices and solutions that brought the stand to life—keep reading to find out more!
DQG
Context
Klimahouse2025 concluded on February 1st in Bolzano, celebrating its 20th anniversary with over 30,000 visitors and 400 exhibitors. The fair reaffirmed its status as a key event for sustainable construction and energy efficiency, offering more than 100 events, including conferences, workshops, and presentations of innovative projects. The Klimahouse Congress addressed topics such as urban regeneration and sustainable architecture, while the Klimahouse Startup Contest awarded the best innovative solutions. The third edition of the Wood Architecture Prize highlighted the use of wood in construction, emphasizing its importance for a more sustainable future. The event reinforced the urgency of achieving zero-emission buildings by 2030, in line with European decarbonization policies. Innovation and collaboration emerged as key elements in tackling environmental challenges. Klimahouse 2026 is scheduled for January 28–31, continuing its mission to promote more efficient and environmentally friendly construction.
Company
Diquigiovanni Srl (DQG), founded in 1967 in Gambellara (VI), is an Italian company specializing in the production of PVC and PVC/aluminum window and door frames. With over 50 years of experience, it manufactures custom-made fixtures, combining technological innovation and craftsmanship to ensure thermal-acoustic insulation, security, and comfort.The company offers a complete range of windows, French doors, entrance doors, and sliding systems, all customizable in colors and finishes. With an annual production of over 30,000 fixtures and a 12,000 sqm production facility, DQG operates in more than 20 countries across five continents. In 2023, it became part of deWol Industries, strengthening its commitment to sustainability and energy transition. For years, DQG has relied on us for various projects. For the inauguration of their new headquarters, Manaly organized the event, marking the beginning of a strong and lasting collaboration. In the following years, Diquigiovanni entrusted us with the setup of their Klimahouse exhibition stands for five consecutive editions.
8
Fixtures displayed
42
Cantilevered ceiling area
+30k
Total visitors
Objective
The main objective of the stand was to clearly and immediately communicate that DQG is not limited to producing residential fixtures but offers a much broader range of solutions. Additionally, as part of the Dewol group, it was crucial for the stand to represent both identities: while maintaining a strong focus on DQG, the connection to Dewol needed to be evident. Another fundamental aspect was enhancing the products, placing them in a carefully designed setting to highlight their features and improve the visitor experience.
Solution
To achieve these goals, the stand was designed with two distinct areas connected by a central entrance. This entrance featured a glossy white floor leading to a tower displaying the company logos—an element highly visible even from a distance, designed to capture attention and serve as a focal point, visually separating the two zones. The first area, positioned to the right of the entrance, was designed to evoke a welcoming atmosphere. Warm tones, a wooden floor, and a matching wooden wall created a sense of continuity and warmth, while the large cantilevered ceiling amplified the feeling of comfort, echoing the concept used in previous DQG stands. The highlight of this area was a large corner window, designed to attract attention and enhance the surrounding environment. The second area, to the left of the entrance, featured a more open and dynamic layout. Here, a light stone-effect floor and display volumes in shades of gray gave a contemporary look. Strategically placed walls guided visitors along a fluid and intuitive path, providing a clear and well-structured view of the products, with carefully designed lighting to emphasize details and distinctive features.
We are extremely satisfied with the result achieved. The Manaly team, with whom we have collaborated for several years, once again demonstrated their professionalism, creativity, and attention to detail. They understood our needs and delivered an exhibition stand that fully met our expectations
— DQG
