{"id":121323,"date":"2026-04-01T15:26:22","date_gmt":"2026-04-01T15:26:22","guid":{"rendered":"https:\/\/manaly.com\/?post_type=portfolio&p=121323"},"modified":"2026-04-20T08:11:35","modified_gmt":"2026-04-20T08:11:35","slug":"a-trade-show-stand-that-speaks-the-language-of-energy-lafer-case-study-at-key-energy","status":"publish","type":"portfolio","link":"https:\/\/manaly.com\/en\/portfolio\/a-trade-show-stand-that-speaks-the-language-of-energy-lafer-case-study-at-key-energy\/","title":{"rendered":"Lafer – Key Energy 2026"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”100″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”905779″][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”121289″ back_repeat=”no-repeat” back_position=”center center” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”604801″ mobile_height=”450″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”121291″ overlay_alpha=”50″ overlay_color_blend=”multiply” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”375997″ mobile_height=”450″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-prif” overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”demo-section demo-dark-background” uncode_shortcode_id=”168121″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”145057″][vc_custom_heading text_color=”color-xsdn” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”157399″ text_color_type=”uncode-palette”]A trade <\/b>show stand<\/b> that speaks the language of energy: LAFER case study at KEY ENERGY<\/b>[\/vc_custom_heading][vc_custom_heading text_color=”color-lxmt” text_font=”font-189575″ text_size=”h4″ text_weight=”300″ uncode_shortcode_id=”134033″ text_color_type=”uncode-palette”]At KEY ENERGY, LAFER Group<\/strong> showcased a high-impact trade show stand<\/strong> designed to express solidity, innovation, and a forward-looking vision.<\/span><\/p>\n

Manaly was involved to turn an ambitious concept into a concrete solution<\/strong>, working on the engineering of the structure and the optimization of its construction.<\/span><\/p>\n

Discover how the project was brought to life in the full case study.<\/span>[\/vc_custom_heading][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”198239″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down4″ uncode_shortcode_id=”342273″ button_color_type=”uncode-palette” link=”url:%23context|”]<\/p>\n

Context<\/p>\n

[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”118848″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”796864″ button_color_type=”uncode-palette” link=”url:%23context|”]<\/p>\n

Company<\/p>\n

[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”152459″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down4″ uncode_shortcode_id=”119603″ button_color_type=”uncode-palette” link=”url:%23objective|”]<\/p>\n

Objective<\/p>\n

[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”910684″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down4″ uncode_shortcode_id=”145094″ button_color_type=”uncode-palette” link=”url:%23solution|”]Solution[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”497113″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”464464″ button_color_type=”uncode-palette” link=”url:%23Feedback|”]Feedback[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”898764″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”177268″][vc_single_image media=”121300″ media_width_percent=”100″ media_ratio=”one-one” shadow=”yes” shadow_weight=”lg” uncode_shortcode_id=”183986″][uncode_vertical_text position=”right” flip=”yes” vertical_text_h_pos=”0″ z_index=”2″ text_size=”fontsize-965076″ text_weight=”600″ text_color=”accent” uncode_shortcode_id=”112203″ text_color_type=”uncode-palette”]LAFER Group[\/uncode_vertical_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”166993″ row_name=”contesto”][vc_column column_width_percent=”80″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”3″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”530702″ text_color_type=”uncode-palette”]<\/p>\n

Context<\/p>\n

[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”h4″ text_weight=”300″ uncode_shortcode_id=”147218″ text_color_type=”uncode-palette”]KEY \u2013 The Energy Transition Expo<\/strong> is an international event focused on technologies, services, and solutions for the energy transition. It brings together companies, stakeholders, and industry professionals, providing a platform to discuss innovation, sustainability, and the evolution of energy systems.<\/span><\/p>\n

In this context, the trade show stand becomes a key tool<\/strong> to communicate a company\u2019s positioning and effectively present its products and expertise.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”121304″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” uncode_shortcode_id=”166426″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” uncode_shortcode_id=”202233″ row_name=”azienda”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”-5″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”121306″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”133791″][\/vc_column][vc_column column_width_percent=”80″ position_horizontal=”right” position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”349789″ text_color_type=”uncode-palette”]<\/p>\n

Company<\/p>\n

[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”h4″ text_weight=”300″ uncode_shortcode_id=”766739″ text_color_type=”uncode-palette”]LAFER Group<\/strong> operates in the development of technological solutions for the energy sector<\/strong>, combining engineering expertise with a strong focus on innovation.<\/span><\/p>\n

Participating in trade fairs such as KEY ENERGY allows the company to showcase its products and services, strengthening its positioning and engagement with the market<\/strong>.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”5″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”628357″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1\/2″ el_class=”image-card image-card-triple” uncode_shortcode_id=”327674″][vc_single_image media=”121308″ media_width_percent=”100″ media_ratio=”one-one” alignment=”right” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”903526″][vc_single_image media=”121310″ media_width_percent=”100″ media_ratio=”one-one” alignment=”right” shadow=”yes” shadow_weight=”std” css_animation=”parallax” parallax_intensity=”2″ uncode_shortcode_id=”112877″][vc_single_image media=”121312″ media_width_percent=”100″ media_ratio=”one-one” alignment=”right” shadow=”yes” shadow_weight=”std” css_animation=”parallax” parallax_intensity=”3″ uncode_shortcode_id=”104723″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/6″ uncode_shortcode_id=”724199″][uncode_counter value=”8″ counter_color=”accent” font=”font-189575″ size=”fontsize-965076″ weight=”800″ transform=”uppercase” uncode_shortcode_id=”273972″ counter_color_type=”uncode-palette”][vc_custom_heading text_color=”color-xsdn” text_font=”font-189575″ text_size=”h3″ text_weight=”500″ uncode_shortcode_id=”158491″ text_color_type=”uncode-palette”]Portal dimensions (meters)[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/6″ uncode_shortcode_id=”133969″][uncode_counter value=”1979″ counter_color=”accent” font=”font-189575″ size=”fontsize-965076″ weight=”800″ transform=”uppercase” uncode_shortcode_id=”892832″ counter_color_type=”uncode-palette”][vc_custom_heading text_color=”color-xsdn” text_font=”font-189575″ text_size=”h3″ text_weight=”500″ uncode_shortcode_id=”112431″ text_color_type=”uncode-palette”]Company founding year[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/6″ uncode_shortcode_id=”195316″][uncode_counter counter_color=”accent” font=”font-189575″ size=”fontsize-965076″ weight=”800″ transform=”uppercase” uncode_shortcode_id=”186615″ counter_color_type=”uncode-palette”][vc_custom_heading text_color=”color-xsdn” text_font=”font-189575″ text_size=”h3″ text_weight=”500″ uncode_shortcode_id=”124860″ text_color_type=”uncode-palette”]Exhibitors[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”429384″ row_name=”obiettivo”][vc_column column_width_percent=”80″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”3″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”978511″ text_color_type=”uncode-palette”]<\/p>\n

Objective<\/p>\n

[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”h4″ text_weight=”300″ uncode_shortcode_id=”201506″ text_color_type=”uncode-palette”]LAFER Group turned to Manaly after internally developing an ambitious and large-scale trade show stand<\/strong> concept, seeking support to engineer<\/strong> the various elements and make the project technically and economically feasible.<\/span><\/p>\n

The main challenge was the creation of a portal structure with a clear span approaching 8 meters<\/strong>, without relying on auxiliary support systems such as trusses or suspension points. The structure also featured a curved connection between wall and ceiling, adding further complexity to its structural stability.<\/span><\/p>\n

In addition to this key element, all other parts of the stand required a high level of attention to detail<\/strong> in both finishes and shapes, in order to create an exhibition space fully aligned with LAFER\u2019s values: a company capable of innovating, evolving, and naturally looking ahead.<\/strong><\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”121314″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” uncode_shortcode_id=”179773″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” uncode_shortcode_id=”248884″ row_name=”soluzione”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”-5″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”121320″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”154402″][\/vc_column][vc_column column_width_percent=”80″ position_horizontal=”right” position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”303309″ text_color_type=”uncode-palette”]Solution[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”h4″ text_weight=”300″ uncode_shortcode_id=”164172″ text_color_type=”uncode-palette”]The first step involved an engineering study<\/strong> to define the most suitable construction method for the main structure of the trade show stand. Following the structural analysis and technical report, production began using 30 mm plywood ribs combined with 10 mm longitudinal steel plates.<\/span><\/p>\n

The next phase focused on the secondary elements<\/strong>, where lightweight and easy-to-assemble solutions were selected to ensure a fast, precise, and efficient installation process.<\/span><\/p>\n

The reception desk<\/strong> was custom-designed and manufactured for LAFER, reflecting their iconic curved \u201cL\u201d shape, enhanced by integrated front LED lighting on both the top and base.<\/span><\/p>\n

In addition to the structures produced, LAFER incorporated several multimedia elements,<\/strong> including large LED walls and displays, to effectively communicate the features of their products and services.<\/span><\/p>\n

The final result is a distinctive and refined trade show stand<\/strong>, combining structural impact, design attention, and technological integration.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” uncode_shortcode_id=”291150″ back_color_type=”uncode-palette” row_name=”testimonianza”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”3″ shift_y=”0″ shift_y_down=”0″ z_index=”2″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-184345″ sub_lead=”yes” subheading=”- Lafer Group” uncode_shortcode_id=”145082″]<\/p>\n

With the Manaly team, a very smooth collaboration was established from the very beginning. They were always available and present, both during the design phase\u2014with ongoing meetings and discussions\u2014and at the trade fair, where they handled last-minute requests and adjustments with great responsiveness.<\/h5>\n
We really appreciated this practical and collaborative approach, which made the work simpler and more effective.<\/h5>\n

[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”-3″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″][vc_single_image media=”121294″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” shadow_weight=”lg” shadow_darker=”yes” uncode_shortcode_id=”538984″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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