{"id":118332,"date":"2023-10-24T14:55:48","date_gmt":"2023-10-24T14:55:48","guid":{"rendered":"https:\/\/manaly.com\/portfolio\/mavive-tfwa-2023\/"},"modified":"2023-11-16T10:59:12","modified_gmt":"2023-11-16T10:59:12","slug":"mavive-tfwa-2023","status":"publish","type":"portfolio","link":"https:\/\/manaly.com\/en\/portfolio\/mavive-tfwa-2023\/","title":{"rendered":"Mavive &#8211; TFWA 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;905779&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;118092&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;536474&#8243; mobile_height=&#8221;450&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;118074&#8243; overlay_alpha=&#8221;50&#8243; overlay_color_blend=&#8221;multiply&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;174741&#8243; mobile_height=&#8221;450&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;demo-section demo-dark-background&#8221; uncode_shortcode_id=&#8221;168121&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;145057&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-184345&#8243; uncode_shortcode_id=&#8221;115031&#8243; text_color_type=&#8221;uncode-palette&#8221;]Mavive in Cannes: one stand, infinite communication styles[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-lxmt&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-150674&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;184803&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a href=\"https:\/\/manaly.com\/en\/\" target=\"_blank\" rel=\"noopener\">Manaly<\/a> managed the design of Mavive&#8217;s stand at the TFWA in Cannes, skillfully combining multiple communication styles of various fragrances into a single exhibition. The result was a symphony of expressions that captivated and drew the attention of all visitors.[\/vc_custom_heading][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;198239&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; wide=&#8221;yes&#8221; outline=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-189575&#8243; font_weight=&#8221;800&#8243; text_transform=&#8221;uppercase&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-down2&#8243; uncode_shortcode_id=&#8221;116904&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:%23contesto|&#8221;]Context[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;118848&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; wide=&#8221;yes&#8221; outline=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-189575&#8243; font_weight=&#8221;800&#8243; text_transform=&#8221;uppercase&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-down2&#8243; uncode_shortcode_id=&#8221;104205&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:%23azienda|&#8221;]Company[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;152459&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; wide=&#8221;yes&#8221; outline=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-189575&#8243; font_weight=&#8221;800&#8243; text_transform=&#8221;uppercase&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-down2&#8243; uncode_shortcode_id=&#8221;169808&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:%23obiettivo|&#8221;]<\/p>\n<p>Objective<\/p>\n<p>[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;910684&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; wide=&#8221;yes&#8221; outline=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-189575&#8243; font_weight=&#8221;800&#8243; text_transform=&#8221;uppercase&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-down2&#8243; uncode_shortcode_id=&#8221;987905&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:%23soluzione|&#8221;]<\/p>\n<p>Solutions<\/p>\n<p>[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;177268&#8243;][vc_single_image media=&#8221;118094&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221; uncode_shortcode_id=&#8221;140183&#8243;][uncode_vertical_text position=&#8221;right&#8221; flip=&#8221;yes&#8221; vertical_text_h_pos=&#8221;0&#8243; z_index=&#8221;2&#8243; text_size=&#8221;fontsize-965076&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;accent&#8221; uncode_shortcode_id=&#8221;212967&#8243; text_color_type=&#8221;uncode-palette&#8221;]Mavive[\/uncode_vertical_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;166993&#8243; row_name=&#8221;contesto&#8221;][vc_column column_width_percent=&#8221;80&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-184345&#8243; uncode_shortcode_id=&#8221;530702&#8243; text_color_type=&#8221;uncode-palette&#8221;]Context[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-150674&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;952248&#8243; text_color_type=&#8221;uncode-palette&#8221;]The TFWA World Exhibition in Cannes is one of the most anticipated events in the travel retail world. This annual event attracts the industry&#8217;s key players, from luxury brands to cosmetic and fragrance companies.<\/p>\n<p>Situated in the beautiful setting of the French Riviera, the fair offers a unique opportunity to explore the latest trends and innovations in the industry. Participants will have the chance to establish business contacts, expand their network, and discover new emerging markets.<\/p>\n<p>The TFWA World Exhibition in Cannes boasts a high-quality display with well-curated stands and a wide range of exclusive products. Presentations, conferences, and workshops will provide valuable insights into marketing strategies, market challenges, and global market opportunities.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;118090&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; shadow=&#8221;yes&#8221; uncode_shortcode_id=&#8221;750870&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;202233&#8243; row_name=&#8221;azienda&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-5&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;118114&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; uncode_shortcode_id=&#8221;126939&#8243;][\/vc_column][vc_column column_width_percent=&#8221;80&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-184345&#8243; uncode_shortcode_id=&#8221;349789&#8243; text_color_type=&#8221;uncode-palette&#8221;]Company[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-150674&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;153927&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a href=\"https:\/\/www.mavive.com\/it\/\" target=\"_blank\" rel=\"noopener\">Mavive<\/a>\u00a0is a perfumery entity based in Venice, the city of wonders. Founded with passion and dedication, the company stands out for its artisanal heritage and the ability to create successful products for house brands and licensed brands. For generations, Mavive has been committed to sharing the authentic spirit of Venice with the world through its iconic fragrances, creating an unbreakable bond between the art of perfumery and the lagoon city.<\/p>\n<p>Guided by an innovative vision, the company embodies the art of excellence in the industry, always looking towards the future. The fragrances evoke deep emotions and sensory journeys, intertwining tradition with bold creativity.<\/p>\n<p>The company passionately dedicates itself to the exclusive use of premium ingredients and adheres to strict quality standards, transforming these elements into unique olfactory experiences. Sustainability is at the heart of its mission, reflected in its constant commitment to eco-friendly and responsible practices.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;628357&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;image-card image-card-triple&#8221; uncode_shortcode_id=&#8221;327674&#8243;][vc_single_image media=&#8221;118100&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;right&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; uncode_shortcode_id=&#8221;199776&#8243;][vc_single_image media=&#8221;118108&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;right&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;328912&#8243;][vc_single_image media=&#8221;118106&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;right&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;3&#8243; uncode_shortcode_id=&#8221;138759&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;724199&#8243;][uncode_counter value=&#8221;8&#8243; counter_color=&#8221;accent&#8221; font=&#8221;font-189575&#8243; size=&#8221;fontsize-965076&#8243; weight=&#8221;800&#8243; transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;213881&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;144758&#8243; text_color_type=&#8221;uncode-palette&#8221;]Brands on display[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;133969&#8243;][uncode_counter value=&#8221;37&#8243; counter_color=&#8221;accent&#8221; font=&#8221;font-189575&#8243; size=&#8221;fontsize-965076&#8243; weight=&#8221;800&#8243; transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;122739&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;147109&#8243; text_color_type=&#8221;uncode-palette&#8221;]Years of activity of Mavive[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;195316&#8243;][uncode_counter value=&#8221;75&#8243; counter_color=&#8221;accent&#8221; font=&#8221;font-189575&#8243; size=&#8221;fontsize-965076&#8243; weight=&#8221;800&#8243; transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;213760&#8243; counter_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;132981&#8243; text_color_type=&#8221;uncode-palette&#8221;]m\u00b2[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;429384&#8243; row_name=&#8221;obiettivo&#8221;][vc_column column_width_percent=&#8221;80&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-184345&#8243; uncode_shortcode_id=&#8221;978511&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p>Objective<\/p>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-150674&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;758320&#8243; text_color_type=&#8221;uncode-palette&#8221;]The goal was to preserve the distinctive look of the previous stand model while making some adjustments to accommodate the new launches of various brands, giving it a fresher and more modern appearance. The main challenge was the variety of displayed products, each with a different communication style based on specific graphics and guidelines for each brand. Moreover, flagship products required dedicated display corners to maintain the unique identity of each brand, thus generating a variety of different styles.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;118098&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; shadow=&#8221;yes&#8221; uncode_shortcode_id=&#8221;810968&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;248884&#8243; row_name=&#8221;soluzione&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-5&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;118080&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; uncode_shortcode_id=&#8221;127624&#8243;][\/vc_column][vc_column column_width_percent=&#8221;80&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-184345&#8243; uncode_shortcode_id=&#8221;303309&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p>Solutions<\/p>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-189575&#8243; text_size=&#8221;fontsize-150674&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;193217&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-35\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"3f700fa7-8fe5-481b-8096-2800dfa7b2f7\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>To renovate the stand, a LED wall was added to the front, while changing the color from warm white to a brighter white gave the structure a new and contemporary touch. The furniture was lacquered in white to achieve a uniform and harmonious appearance.<\/p>\n<p>While maintaining the main structure, small adjustments were made to the panels to create new spaces, including a new custom-made piece of furniture for the rear area and a refined space dedicated to the Mercante di Venezia, enriched with new elements in harmony with the previous edition. Additionally, a significant change was made to the background, further delineating the area through specially designed panels.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;905779&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;118092&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":118091,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[141],"class_list":["post-118332","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-stands"],"_links":{"self":[{"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/portfolio\/118332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/comments?post=118332"}],"version-history":[{"count":4,"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/portfolio\/118332\/revisions"}],"predecessor-version":[{"id":118542,"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/portfolio\/118332\/revisions\/118542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/media\/118091"}],"wp:attachment":[{"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/media?parent=118332"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/manaly.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=118332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}