{"id":104638,"date":"2022-10-10T12:14:12","date_gmt":"2022-10-10T12:14:12","guid":{"rendered":"https:\/\/manaly.com\/portfolio\/veneto-agricoltura-caseus-2022\/"},"modified":"2023-11-16T10:23:38","modified_gmt":"2023-11-16T10:23:38","slug":"veneto-agricoltura-caseus-2022","status":"publish","type":"portfolio","link":"https:\/\/manaly.com\/en\/portfolio\/veneto-agricoltura-caseus-2022\/","title":{"rendered":"Veneto Agricoltura – Caseus 2022"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”0″ style=”inherited”][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”100″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”905779″][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”104308″ back_repeat=”no-repeat” back_position=”center center” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”103052″ mobile_height=”450″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”105878″ overlay_alpha=”50″ overlay_color_blend=”multiply” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”175829″ mobile_height=”450″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-prif” overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”demo-section demo-dark-background” uncode_shortcode_id=”168121″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”145057″][vc_custom_heading text_color=”color-xsdn” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”440092″ text_color_type=”uncode-palette”]<\/p>\n

Revisiting tradition with a “green” approach: the case of Veneto Agricoltura – Caseus 2022<\/h1>\n

[\/vc_custom_heading][vc_custom_heading text_color=”color-lxmt” text_font=”font-189575″ text_size=”fontsize-150674″ text_weight=”300″ uncode_shortcode_id=”102991″ text_color_type=”uncode-palette”]Memory is an element that allows what we do, say and think to remain even after the immediate present. It is therefore thanks to memory that tradition can exist. This is where the idea developed by Manaly<\/a> and CD10 for the regional stand of Veneto Agricoltura<\/strong> and its subsidiaries CSQA<\/strong>, Bioagro<\/strong> and Intermizoo<\/strong> starts, on the occasion of the Caseus<\/strong> event, and which resulted in an ultra-modern design that recalls the culture and roots of Veneto<\/strong> region<\/strong>.[\/vc_custom_heading][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”198239″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”143880″ button_color_type=”uncode-palette” link=”url:%23contesto|”]Context[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”118848″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”161612″ button_color_type=”uncode-palette” link=”url:%23azienda|”]Company[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”152459″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”122607″ button_color_type=”uncode-palette” link=”url:%23obiettivo|”]Objective[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”910684″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”514626″ button_color_type=”uncode-palette” link=”url:%23soluzione|”]Solution[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”497113″][vc_button button_color=”accent” size=”btn-lg” radius=”btn-circle” wide=”yes” outline=”yes” text_skin=”yes” shadow=”yes” shadow_weight=”sm” custom_typo=”yes” font_family=”font-189575″ font_weight=”800″ text_transform=”uppercase” border_width=”0″ icon_position=”right” icon=”fa fa-arrow-down2″ uncode_shortcode_id=”389463″ button_color_type=”uncode-palette” link=”url:%23testimonianza|”]Testimonial[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”898764″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”177268″][vc_single_image media=”104290″ media_width_percent=”100″ media_ratio=”one-one” shadow=”yes” shadow_weight=”lg” uncode_shortcode_id=”164969″][uncode_vertical_text position=”right” flip=”yes” vertical_text_h_pos=”0″ z_index=”2″ text_size=”fontsize-965076″ text_weight=”600″ text_color=”accent” uncode_shortcode_id=”198456″ text_color_type=”uncode-palette”]Veneto Agricoltura[\/uncode_vertical_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”166993″ row_name=”contesto”][vc_column column_width_percent=”80″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”3″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”530702″ text_color_type=”uncode-palette”]Context[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”fontsize-150674″ text_weight=”300″ uncode_shortcode_id=”166374″ text_color_type=”uncode-palette”]Caseus<\/strong> is the most important regional event on the world of cheeses, promoted by the Veneto Region<\/strong>. The event was born in 2005 to enhance the history of Venetian farmers who look after their animals by delivering precious and quality milk every day to over a hundred regional dairies. A story that passes through the hands of the cheesemakers, who have often learned the trade from their predecessors, inheriting their secrets, and who are now experimenting with innovation in the search for a balance between respect for traditions and consumer satisfaction. Starting from 2022, Caseus expands its borders, proposing three exhibition itineraries (Caseus Veneti, Caseus Italiae, Caseus Mundi) to also host producers from other regions and countries. The cheeses of the producers, this year, rise to the fore in a completely indigenous context thanks to the presence of the stand of Veneto<\/strong> Agricoltura<\/strong>, CSQA<\/strong>, Bioagro<\/strong> and Intermizoo<\/strong>, built in a splendid setting such as Villa Contarini<\/strong>, located in the province of Padua.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”104294″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” uncode_shortcode_id=”102219″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” uncode_shortcode_id=”202233″ row_name=”azienda”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”-5″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”104308″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”186954″][\/vc_column][vc_column column_width_percent=”80″ position_horizontal=”right” position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”349789″ text_color_type=”uncode-palette”]Company[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”fontsize-150674″ text_weight=”300″ uncode_shortcode_id=”184993″ text_color_type=”uncode-palette”]Veneto Agricoltura<\/strong><\/a> is the instrumental body of the Veneto Region, which carries out support activities for the Regional Council in the context of policies for the agricultural, agri-food, forestry and fisheries sectors. The Veneto Agency for innovation in the primary sector has the objective of bringing out the needs of companies, through the dissemination and transfer to the production system of technological, organisational, process and product innovations, including valorisation procedures and quality certification,<\/strong> also making use of private production structures representative of the various production realities of the regional territory. Finally, it works for the safeguarding and protection of native plant and animal biodiversity,<\/strong> as well as in the management of the regional forest property.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”429384″ row_name=”obiettivo”][vc_column column_width_percent=”80″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”3″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”978511″ text_color_type=”uncode-palette”]Objective[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”fontsize-150674″ text_weight=”300″ uncode_shortcode_id=”380893″ text_color_type=”uncode-palette”]The idea for the project developed from an in-depth study of the structure of the traditional Venetian farmhouse<\/strong>, with the aim of reinterpreting the typical elements of this architecture in a sustainable and contemporary<\/strong> way<\/strong>. The result was the creation of a series of wooden<\/strong> houses<\/strong>, which strategically positioned, bring to the mind of the passer-by a vision of the typical rural Venetian village.<\/strong> The true sense of belonging, however, focuses on enhancing one’s cultural heritage, which is why the wood used to create the houses is PEFC<\/strong> and Legno<\/strong> Veneto<\/strong> certified: it therefore comes from forests located exclusively in the Veneto Region that are managed in a sustainable manner. Manaly accompanied Veneto Agricoltura in the creation of these modular and independent structures that can be reused to represent the companies of the Veneto Region on various occasions, highlighting the sustainability<\/strong> and authenticity<\/strong> of the local<\/strong> product<\/strong>.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”104298″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” uncode_shortcode_id=”721584″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” uncode_shortcode_id=”248884″ row_name=”soluzione”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”-5″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”104292″ media_width_percent=”100″ media_ratio=”four-three” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”175794″][\/vc_column][vc_column column_width_percent=”80″ position_horizontal=”right” position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”accent” text_font=”font-189575″ text_size=”fontsize-184345″ uncode_shortcode_id=”303309″ text_color_type=”uncode-palette”]Solution[\/vc_custom_heading][vc_custom_heading text_color=”color-prif” text_font=”font-189575″ text_size=”fontsize-150674″ text_weight=”300″ uncode_shortcode_id=”295039″ text_color_type=”uncode-palette”]This project is the result of a collaboration of several actors: CD10<\/strong> followed the creative planning; Doriguzzi<\/strong> is the company that supplied the raw material, wood; Saviane<\/strong> is who worked it transforming it into beams; Consorzio<\/strong> del<\/strong> Legno<\/strong> Veneto<\/strong> and CSQA contributed to certify the origin of the wood and finally Manaly<\/strong> took care of the technical, design and installation part of the final stand. The wood used to create the stand comes from spruce, the most widespread tree in the Veneto Region, and the beams produced are gleaned from solid fir. The choice of this type of wood and its processing was made in particular to satisfy the need for solidity<\/strong> of the structure<\/strong>, but also the simplicity<\/strong> of assembly<\/strong> and disassembly<\/strong> of the same. To decorate and give homogeneity of the finish, the details were built in three-layer fir panels<\/strong> and, finally, the graphics were created with low environmental impact inks and recycled and\/or sustainable material (such as cardboard).<\/strong>
\nThe product of this short supply chain, therefore, was the reinterpretation of tradition but with a “green” approach<\/strong>, combining natural elements that have made it possible to develop an environment that respects the surrounding nature and is linked to history.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” uncode_shortcode_id=”291150″ back_color_type=”uncode-palette” row_name=”testimonianza”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”3″ shift_y=”0″ shift_y_down=”0″ z_index=”2″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_empty_space empty_h=”2″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-184345″ sub_lead=”yes” subheading=”\u2014 Alvise Cattelan | CSQA Communication Director” uncode_shortcode_id=”126391″]<\/p>\n

\u201cWe are very satisfied with the result obtained and with the debut of the new regional exhibition format for Veneto Agricoltura, CSQA, Bioagro and Intermizoo.<\/em>
\nThe CD10-Diverse company in charge of the study of the concept and Manaly, for the construction and set-up part, have been able to skilfully interpret the needs of the client by translating our identity and our values, combining them with innovation while maintaining tradition.<\/em>
\nThe concept of a stand made with completely reusable Venetian products, thanks to the certified wood of our forests, projects us into a new and strongly identifying exhibition path.\u201d<\/em><\/h5>\n

 
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